• Title/Summary/Keyword: 감각적 요소

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A Study of virtual experiential marketing factors in the Internet shopping mall (Focused on the Schmitt's experiential marketing factors) (인터넷쇼핑몰 가상체험마케팅 요소에 관한 연구 (Schmitt 체험마케팅 요소를 중심으로))

  • Youn, Soung-Jung
    • Journal of Digital Convergence
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    • v.10 no.9
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    • pp.151-158
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    • 2012
  • This study aims to suggest ways of experiential marketing management plan that the virtual tour service in the internet shopping mall is as a agents and the role of the physical interface of the internet virtual experience. It is a empirical analysis to analyze the relationship among Schmitt's five experiential Marketing elements. By the result, the rankings for high impact experiential marketing feedback relationship of cognitive creativity, composition, relationship between social intimacy, behavioral lifestyle, providing a sense of the acoustic auditory effect, a sense of dimensional visual effects in order. This result means that the intimacy and creativity, giving feedback that the opinion of consumers actively prefer internet shopping mall. In addition, it means more visual rather than auditory experience to provide marketing services and provide the lifestyle behaviors that the customer want in the Internet shopping mall. It is needs to make virtual experiential marketing relationships, strengthen the recognition specificity of these results because of experiential marketing relationship's ultimate purpose is to make the relationship between brand and customer service satisfaction of the Internet shopping mall through strengthening the relationship.

The Influence of Experiential Marketing for the Agricultural 6th Industry on the Revisit Intention (농업6차산업 체험 마케팅이 재방문의도에 미치는 영향)

  • Kang, Duck-boung
    • Journal of Venture Innovation
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    • v.2 no.1
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    • pp.119-130
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    • 2019
  • In this study, we intend to test whether experience variables such as sense, feel, think, relate, and action experiential activities of farming village can be usefully applied to revisit intention. As a result, we found that the sense, relate, and action experiences were adopted, while the feel and think variables were rejected, leading to the conclusion that Schmitt's (1999) experiential marketing theory was also applied to 6th industry experience marketing activities in rural areas. Therefore, the significant effect of rural experience activities on revisiting intention is thought to be related to the fact that they stimulated sensitivities by drawing attention and interest of consumers during the 6th industrial experience configuration, and to the environmental facilities connected to the experience site. The Feel experience has been rejected due to limitation of development of emotional element from the 6th industry certification business experience program, leading to the necessicity for development of a program that can stimulate the consumer's emotions. The reason why the Think experience was rejected is that the experience of the rural area 6th industry did not create surprises or curiosity, and thus does not meet the expectations of consumers. In case of relational experience, experiential marketing through social organizational relationship formation is expanding, and in case of behavioral experience, experience of 6th industry constitutes experience related to interaction with others and lifestyle.

Sensible Object detection by pattern recognition (패턴인식에 의한 감각적인 물체 인식)

  • Park, Yeo Chan;Kwak, Kyoung Min;Kim, Bum Jun;Park, Se Hyeon;Jung, Jae Hun;Joo, Sang Young;Hwang, Jung Ho
    • Annual Conference of KIPS
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    • 2022.11a
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    • pp.992-994
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    • 2022
  • 본 논문에서는 시각장애인의 안내견을 위한 인공지능을 활용한 객체 인식 기반 과속 탐지 알고리즘을 제안한다. 이는 안내견이 도로 상에서 이동용 장치를 인식하는 것을 도와줌으로써 위험 요소 탐지 능력을 향상시킬 수 있고, 시각장애인의 안전을 보장할 수 있다. 인식 시스템은 Yolov5를 활용하여 사물 학습 과정을 진행하였고, 이동용 물체의 인식 과정을 통해 속도 측정 및 주변 위험 요소를 구분하여 판단하게 하였다. 판단된 정보는 안내견에게 교육된 신호로 전달되고, 시각장애인을 안전하게 인솔하여 도로상의 사고를 사전에 예방할 것으로 기대된다.

The Effects of the Mathematics Study based RME Theory with Virtual Operation Tools on Spatial Sense and Mathematical Attitudes in Elementary School (가상조작 도구를 활용한 RME기반 수학학습이 초등학생의 공간감각 및 수학적 태도에 미치는 효과)

  • Son, Tae Kwon;Ryu, Sung Rim
    • Journal of Elementary Mathematics Education in Korea
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    • v.20 no.4
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    • pp.737-760
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    • 2016
  • This study analyzed the 2009 revised curriculum 6th grade math geometric domain and developed virtual operation tool contents based RME theory. These materials were examine to find out how to effect on the spatial sense and mathematical attitudes by applying it to teach the 6th grade students. The results were as follows. First, it is more effective for improving spatial sense to study mathematics based RME theory with virtual operation tool contents than normal one. This means that mathematics study based RME theory with virtual operation contents overcomes the limitations of flat learning environment. And it is great educational and effective method for students to improve their spatial sense. Second, it is more effective for improving mathematical attitudes to study mathematics based RME theory with virtual operation tool contents than normal one. This means that Mathematics study based RME theory with virtual operation contents makes student more participate learning actively. It helps the students who have passive learning habits to have self-directed learning habits, ability to cooperation and communicate. The results of this study suggest that mathematics study based RME theory is very helpful for student to improve their spatial sense and have positive effect on self-concept in mathematics, attitudes toward mathematics and improving study habits in mathematical attitudes.

Nonverbal Expressions in New Media Art -Case Studies about Facial Expressions and Sound (뉴미디어 아트에 나타난 비언어적 표현 -표정과 소리의 사례연구를 중심으로)

  • Yoo, Mi;An, KyoungHee
    • The Journal of the Korea Contents Association
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    • v.19 no.10
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    • pp.146-156
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    • 2019
  • New media art moves out of place and time constraints, sublimates the benefits of technology into art, and presents a new way of communication with the audience. This paper analyses the tendency of nonverbal communication methods by analysing examples of facial expressions and sound used in new media art from early times. As a result, it can be seen that the digital paradigm in the new media art has a nonlinear thinking, which makes a perceptual reduction of immersion and dispersion. The facial expression in new media art made it possible not only to overcome the limit of space and time of various expressions through 'visual distortions, enlargement, and virtualisation', but also to enable new ways of communication to display facial parts combined or separated in the digital environment. The sound in new media art does not stay in auditory sense, but pursues multi-sensory and synesthesia by cooperating with visual and tactile, evolves by revealing characteristics of space expansion and sensibility and interaction of audience.

Robotics

  • Lee, Bong-Jin
    • Journal of the Korean Society for Precision Engineering
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    • v.1 no.2
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    • pp.19-23
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    • 1984
  • 로보트기술에는 크게 나누어 3가지가 있다. 동적기술, 지적기술 그리고 시스템구성기술이 바로 그것이다. 로보트의 동적기술은 기계기술의 연장으로써 정밀기계, 제어기술이 그 중핵이 되고 있다. 로보트의 손가락, 손, 팔 등의 기구와 동적기능은 로보트의 기본적인 것으로써 로보트의 제일의적인 기능이라 할수 있다. 그래서 로보트의 기본적인 기능을 해결하는데 필요한 기술은 정밀기계요소가공과 servo 기술이 되는데, 그 중에서도 serve 기술이 가장 중요하다. 로보트가 제 아무리 높은 지능과 우수한 감각을 가지고 있다 해도 소기의 동작이 따르지 않으면 모든 것이 허사이기 때문이다. 이 강좌에서는 이 servo 기술을 먼저 다루어 보기로 한다.

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The study on the use of Web as a supprting tool for the education reformation - Forsing on the development of Web based instruction model for the elementary design instruction (교육개혁 지원도구로써의 웹의 활용에 관한 연구(4) - 초등학교 디자인 영역의 웹기반 학습 모형 개발을 중심으로)

  • 김형우;이현경;김종기
    • Proceedings of the Korea Society of Design Studies Conference
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    • 1999.10a
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    • pp.10-11
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    • 1999
  • 초등학교의 디자인 교육은 생활 속에서 디자인 학습의 기본이 되는 조형적 요소와 원리를 발견할 수 있게 하고, 조형 감각을 높이며 창조적인 사고 능력을 기르는 디자인 소비자 교육이라는 데 그 의의가 있다. 그러나 현행 초등 미술교육은 회화 중심으로 운영되고 있으며, 디자인 학습에 필요한 참고자료나 참고작품, 디자인 이론 등의 제시가 매우 미흡한 실정이다.(중략)

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A Study of Expression Visual Image in 2D Animation (2D애니메이션에서의 시각이미지표현에 관한 연구 -그레이브스의 명암이론을 중심으로-)

  • Kim, Kwang-Hwan
    • Cartoon and Animation Studies
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    • s.9
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    • pp.94-111
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    • 2005
  • Sight is one of the Important physical function of understand and express everyday life or artistic worts. 80% of the whole cognitive information on things and spaces comes from sight among man's five sense. This proves that the function of sight has much influence upon senses and perceptions, and such influence evokes a varier of emotional response. Emotion is an important element in framing an animation work, and need various equipment to evoke audience's impressions. Such elements as event, circumstance, time, and space are equipments for the emotional experience of audience.

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A Study of Synesthesia Used in Public Advertising (공익포스터의 공감각적 표현 연구)

  • Li, Li;Kim, Maeng Ho
    • The Journal of the Korea Contents Association
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    • v.17 no.10
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    • pp.624-635
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    • 2017
  • A variety of methods are used in public advertising to make message persuasive. In order for posters to be more appealing, one good way is to use synesthesia. This study analyzed how synesthesia were used for effective communication. The case analysis is based on the prize winning advertisements chosen by the Korea Broadcast Advertising Corporation. According to the study, synesthesia maximize the efficiency of information delivery. Secondly, in the public campaign posters, sight was the most frequently used sensory element, followed by touch, hearing, smell and taste, respectively. Third, visual tactility was mostly used in nature and environment related posters to effectively deliver the messages. In the topic of social community campaigning, visualization of hearing was applied the most. Lastly, when more than three multisensory stimulations were present in the public campaign, the strongest sense stimulus played the largest part in making message delivery more efficient. The results of this study are expected to provide a scientific basis for future campaign posters that synesthesia expression elements are applied.

Classification of fun elements in metaverse content (메타버스 콘텐츠의 재미 요소 분류)

  • Lee, Jun-Suk;Rhee, Dea-Woong
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.26 no.8
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    • pp.1148-1157
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    • 2022
  • In 2019, COVID-19 changed many people's lives. Among them, metaverse supports non-face-to-face services through various methods, replacing daily tasks. This phenomenon was created and formed like a culture due to the prolonged COVID-19. In this paper, the fun elements used in the existing game were organized to find out the fun factors of the metaverse, and the items and contents were reclassified according to the metaverse with five experts. Classification was classified using reproducibility, sensory fun [graphic, auditory, text, manipulation, empathy, play, perspective], challenging fun [absorbedness, challenging, discovery, thrill, reward, problem-solving], imaginative fun [new story, love, freedom, agency, expectation, change], social fun[rules, competition, social behavior, status, cooperation, participation, exchange, belonging, currency transaction], interactive fun[decision making, communication sharing, hardware, empathy, nurturing, autonomy], realistic fun[sense of unity in reality, easy of learning, adaptation, intellectual problems solving, pattern recognition, sense of reality, community], and creative fun[application, creation, customizing, virtual world].