• Title/Summary/Keyword: 감각유형

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Dual Path Impacts of the Consumer Innovativeness in the New Products Adoption Situation (소비자의 감각적 혁신성향과 인지적 혁신성향이 신제품 구매의도에 미치는 이중 경로)

  • Kim, Hyung-Jun
    • The Journal of the Korea Contents Association
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    • v.11 no.8
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    • pp.187-197
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    • 2011
  • There are many researches about effects of consumer innovativeness on the new product adoption behavior. However most of these studies regard this construct as one dimensional concept so that the extant studies suggest very ambiguous results about the relationship between consumer innovativeness and adoption behavior. This study subdivides the construct as cognitive innovativeness and sensory one and suggest these two types of consumer innovativeness affect on the risk perception of the potential adopter differently when the consumer adopt new product. In the empirical research through regression analysis and structure equation model with 217 samples, the study shows the consumer who have high level of cognitive innovativeness are more sensitive to functional risk of new products compared to one who have high level of sensory innovativeness. On the other side, sensory innovative consumer perceive social risk more when they adopt new products than cognitive innovator who have higher level of cognitive innovativeness. The result means there are dual paths on the relationship between consumer innovativeness and new products adoption behavior. Unlike the early studies, this study shows that there's dual path in relationship between the consumer's innovativeness and new product adoption. That is the consumer who have higher sensory innovativeness perceive the social risk of new products more sensitively than functional risk but the consumer who have cognitive innovativeness perceive functional risk more. So, new product adoption behavior would be different depending on the sensory or cognitive innovativeness.

MBTI 개인성향이 UCC 의 기술수용에 미치는 영향

  • Lee, Seung-Hyun;Choi, Hoon;Ji, Yoo-Kang
    • 한국경영정보학회:학술대회논문집
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    • 2007.06a
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    • pp.109-114
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    • 2007
  • UCC는 참여자들의 개인의 심리유형에 따라 참여정도가 좌우될 수 있다는 점에서 MBTI 기법을 통해 심리유형을 파악하여 TAM에 대한 UCC의 수용도를 파악하였다. 이를 위해 UCC를 활용하고 있는 광주, 전남.북 지역의 고등학생 및 대학생 244명을 분석한 결과 성격유형 중에서 외향형과 감각형이 UCC 수용에 영향을 미치는 것으로 나타났다.

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The Effects of Consumers Psychological Characteristics on the Impulse Buying Behaviors of Apparels (소비자의 내적 특성이 의복충동구매행동에 미치는 영향 -감각추구성향, 의복탐색행동, 점포유형을 중심으로-)

  • 강은미;박은주
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.3
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    • pp.586-597
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    • 2001
  • EThe purpose of this study was to investigate the relationships of consumers psychological characteristics, store types and impulse buying behaviors of apparels. We collected data from 469 consumers of women college student living in Pusan and analysed by factor analysis, frequency analysis, correlation analysis, t-test and $\chi$$^2$-test. The results were as follows: First, The sensation seeking tendency consisted of the Change seeking, Risk seeking, Artistic seeking, Curiosity seeking and Unusual seeking. The exploratory behavior of apparels were divided into six factors; Particularity exploration, Innovation exploration, Store exploration, Brand royalty exploration, interpersonal exploration and brand-seeking exploration. Second, In comparison with the unimpulse-buying group, the impulse-buying group intended more then Change seeking, when apparel explored, Particularity exploration, Innovation exploration and Brand exploration. Impulse-buying group preferred the department store, unimpulse-buying group did the specialty store.

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A Multi-Sensory System for the Improvement of Concentration and the Comfort of the Child Care Environment of Infant (유아보육환경 내 편안함 및 집중도 향상을 위한 다감각 시스템)

  • Moon, Seung-Mi;Kwon, Sook-Youn;Lim, Jae-Hyun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2013.11a
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    • pp.535-537
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    • 2013
  • 최근 현대사회의 가족체제 변화로 인해 유아 보육의 수요와 보육 시설이 급증함으로써 양질의 보육 환경에 대한 요구가 점차 증가하고 있다. 유아기는 성인과 비교할 때 정서가 불안정하고 급변하는 시기이며 특히 시각 및 청각을 통한 자극에 더욱 민감하므로 유아 시기의 보육 환경은 성장 이후 지적 사회적 발달에 큰 영향을 미치는 중요한 요소이다. 또한 유아의 보육 활동 유형에 따라 이러한 두 가지 이상의 감각을 동시에 자극하게 되면 감각의 통합과 상호작용으로 편안함과 집중력을 향상하는 효과를 가져온다. 본 논문에서는 만 3~5 세의 유아를 대상으로 양질의 보육 환경 제공을 위해 '수면', '학습', '놀이', '식사 및 휴식'을 포함한 네 가지 보육 활동 유형을 상황 정보로 정의하고 각 상황에 적합한 시각 및 청각 환경을 복합적으로 서비스하기 위한 다감각 시스템을 제안한다.

A Comparative Study on the Relationship between MBTI Personality Types and Character Cards of Tarot (MBTI 성격유형과 타로 인물카드의 상관성 비교 연구)

  • So-Hyun Park;Hyeok-Jin Na
    • Industry Promotion Research
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    • v.8 no.4
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    • pp.187-200
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    • 2023
  • The purpose of this paper is to correspond to four-elements in astrology theory, an intellectual from ancient times, that show personality temperament among MBTI, a representative personality type test in modern times, furthermore, by examining 16 personality type cards in tarot, a play culture and fortune telling culture in which the four-element theory is integrated in symbols, it is a comparative consideration that connects the characteristics of the character types contained in them to the 16 personality types of MBTI. The four preferred types of MBTI are Extravesion(E) and Introversion(I), Sensing(S) and Intuition(N), Thinking(T) and Feeling(F), Judgment(J) and Perception(P). Among them, Western four-elements were able to respond to Fire, Water, Air, and Earth in the order of NF(iNtuitive Feeling Type), SF(Sensory Feeling Type), NT(iNtuitive Thinking Type), and ST(Sensory Thinking Type). This is a result that can be derived by comparing individual personality theory and MBTI temperament theory among the symbols contained in ancient astrological theories. And the classification of boys, knights, queens, and kings in the four classes of person cards could be divided according to the MBTI attitude index. The boy showed an adaptive introvert using I and P, the knight showed an adaptive extrovert using E and P, the queen showed a decisive introvert using I and J, and the king showed an adaptive extrovert using E and J.

A Study on the Characteristics of Children's Digital Experience Center using Interection (인터랙션을 활용한 어린이 디지털체험관의 특성에 관한 연구)

  • Lee, Tae-Eun;Chung, Jean-Hun
    • Journal of Digital Convergence
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    • v.16 no.10
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    • pp.437-444
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    • 2018
  • The purpose of this study is to comprehend the trend of digital experience centers' development direction and to find out the types of experiences, the characteristics of interaction and the attribute of contents by selecting 4 digital experience centers opened from 2008 to 2018. The types of digital experiences are operation, sensibility, reaction and induction based on precedent studies. The types of interaction are operation, touch and sensor. The attributes of contents are game, play and education. The result shows that the ratio of operation experiences is gradually higher. In the types of interaction, the trend is switching to operation and touch. The offer of experience activities by play type is getting higher. This study is intended to help create an empirical interaction of the content of the children's digital experience centers that will be deployed in the future.

The Relationships Between the Auditory Behavioral Characteristic and the Sociality of Children With Autism Spectrum Disorder (자폐스펙트럼장애아동의 청각행동특성과 사회성과의 관계)

  • Chang, Ki-Yeon;Lee, Heon-Ju;Kim, Kil-Soon;Ra, Dae-Yeop;Jang, Ae-Jeong;Shin, Sook-Yeon
    • The Journal of Korean Academy of Sensory Integration
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    • v.12 no.2
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    • pp.1-12
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    • 2014
  • Objective : The purpose of this study is to investigate about what autistic-spectrum disorder child's relationship between the sensory process types, the auditory behavioral characteristic and sociality Methods : The study performed from May to June, 2014. Targeting 15 children diagnosed as the autistic spectrum disorder and other 11 children suspected as having the autistic spectrum disorder in their ages of full 2-14 years old. This study used the Auditory Behavioral Checklist, Ewha-Check List for Autistic Children, Social Maturity Scale, School Function Assessment and sensory profile. For the data analysis, the statistical analysis was conducted with the SPSS 18.0. Results : First, in the relationship between the sensory process type and the auditory behavior, the preschool children and the school children showed some positive correlations with the hearing in the background noise and the communication, respectively. Second, the hearing in the background noise and the communication showed some meaningful relationship with sociality. Conclusion : The occupational therapists need to investigate effects of the sensory integrative intervention with sensory diet to improve sociality.

The Exploratory Research on Disability Thinking of the Geriatric Oral Health Care of Aged People Using Q Methodology (Q방법론을 이용한 노인구강관리의 불편함에 관한 탐색적 연구)

  • Yoon, Young-Suk
    • Journal of dental hygiene science
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    • v.9 no.1
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    • pp.91-98
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    • 2009
  • The aging of Korean society is coming to the fore and its speed is unprecedented. Along with the volume rise in the population of the elderly, the rise of the elderly of means and high education stimulates the transition of our focus from "a desire of longevity" to "successful aging". The research objective is to classify groups by the different definitions of disability thinking of the geriatric oral health care. We targeted 34 aged people who live in Pusan Metropolis and analyzed the collected data and classified them into two types. The first type is the 'blunting of taste & oral pain' which is identified as a group. The second type is the 'blunting of taste & lowering quality of life' which is identified as a group. The common positive statements are 'There are some experiences to feel pain on and below tongue, cheek and upper palatine.', 'There are some experiences to feel unsatisfactory life'.

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Considerations of the Assessment Based on Observations Against the Child: Methods of Observation (관찰 중심의 아동 평가에 대한 고찰 - 관찰법을 중심으로 -)

  • Choi, Eun-Hee
    • The Journal of Korean Academy of Sensory Integration
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    • v.9 no.1
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    • pp.53-61
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    • 2011
  • The purpose of this study is to investigate the types and functions of observations at the stage of child assessment. We can use various methods of evaluation. It includes observation, interview, and standardized tests. Most of occupational therapist using sensory integrative approach usually evaluate their clients based on observations especially in the period of initial assessment. The accurate observation is closely connected with reliability and validity of the assessment. Here present some types of observation and the things we should check in ordinary observing moments. It will be considerable aspect when we study how to improve observation ability of the therapists in the future.

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The Comparison of Sensibility Evaluation for Three Types of Winds (냉방기류 변화에 대한 감성반응 비교)

  • 김성일;금종수;이구형
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 1998.11a
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    • pp.105-110
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    • 1998
  • 본 연구에서는 실내 쾌적성을 향상시키는데 적합한 에어컨의 기류형태를 파악하고자 세 가지 유형의 기류(감성기류, 풍량변화 기류, 풍향변화 기류)애 대한 감각반응, 감성반응, 정서반응 둥을 측정, 비교하였다. 기류감을 나타내는 13개의 형용사 쌍으로 구성된 의미미분척도에 대한 실험참가자의 평정을 변량분석한 결과, 감성기류가 다른 종류의 바람보다 선호되는 것으로 나타났으며, 간접적이고 신선하며 편안한 바람으로 평가되었다. 반면 풍량변화 기류는 가장 선호되지 않았으며, 직접적이고 거칠며 자극적인 바람으로 평가되었다. 정서반응에 대한 감각반응의 예측정도를 알아보기 위해 회귀분석을 실시한 결과, 변화가 없는 규칙적인 바람으로 평가되는 바람과 간접적인 바람을 쾌적하다고 느끼고 선호하는 것으로 나타났다. 감성반응에 영향을 주는 감각반응으로는 직접감이 단연 중요한 요인으로, 바람이 간접적으로 불어 온다고 판단될수록 이완되고 편안하다고 느끼며, 자연스럽고 부드러운 바람이라고 느끼는 것으로 나타났다

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