• Journal of the Korean housing association
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• v.17 no.6
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• pp.19-26
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• 2006

Along with the development of creative building design ideas, how to effectively sign design concepts is also an important consideration on environmental design. The research goals established in order to solve these problems are to develop structures of sign design and analyze the cases of it. This paper explains structures of sign design in two ways: the compositional elements of signs and the relationships of visual perception. Among various relationships among sign design compositional elements this study uses relationships based on the Gestalt theory, the balance theory by Rudolf Arnheim, and the optical away theory by Gibson. The design principles investigated on the basis of the visual perception theories include the relationships between compositional elements and background space, visual weight balance, horizontal and vertical balances, grouping, and visual layout patterns

• The Journal of the Korea Contents Association
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• v.8 no.5
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• pp.134-144
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• 2008

A city is the center of all the economic activities, politics, administration and creation of cultures, and it is also a social community. It is also an environment in which human beings live and act, and thus, psychological and emotional pleasure are greatly demanded. Facilities of cities, buildings and harmonizing each and every structures with the environment sets up the image and the identity of a city because they are the most important visual structuring elements in cityscapes. Currently, most of the cities in Korea including Seoul, are in discordance with their natural environment because of all different sorts of buildings and signboards are jumbled up close together. The traditional, local colors have disappeared form those cities and all cities look the same. It is hard to find traditional beauty and identities of the cities in Korea, and the Korean cities are not even close to the threshold of other foreign cities. In order to solve these problems, there is a dire need of improving the modification of cityscapes in the long run. This research aims to understand the current abstruse situation Korean cities are in, analyze their problems and describe actual methods of improving those cities so that they can have a more ordered and organized structures. Also, this research should be used as a data of future researches based on citiscapes.

• Korean Architects
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• s.650
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• pp.118-119
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• 2023

• Proceedings of the KAIS Fall Conference
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• 2011.05a
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• pp.130-133
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• 2011

본 논문에서는 도시 공공디자인의 일부분으로서 간판개선사업의 발전에 필요한 체계적이고 지속적인 발전에 도움을 주고자, 간판사업에 대한 이론적 고찰을 토대로 최근 간판개선사업 지역인 '온양명동거리 간판이 아름다운 거리'의 옥외 간판의 시각요소가 효과적인 정보전달을 제공하고 쾌적한 도시경관을 조성하는지 알아보고, 실태조사와 도시가로 환경 구성원의 만족도 및 의식을 분석하였다.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.364-373
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• 2018

This study aims to investigate the linguistic features of English signboards (ES) and socio-cultural aspects in Korea through university students' perspectives on the ES. The data comprised pictures and questionnaire on the ES from the students. The findings showed that ES reached to 55.4% for mainly the business of drink beverage and clothes. The text written by 'only English' included 2-3 words (43%), and that of 'combination of English and Korean' had 4-5 words (25%), which reached to 68% of the all. The 70% of ES were used for the business of drink beverage, food, and clothes, but these were not in harmony with the neighborhood, showing 42% of agreement. Good ES required 'visual factors (27%)', 'expression of business (23%)', 'elegant and luxurious style (19%)', and 'design and creativity (15%)', and these ES were the most in Shinchon areas. Overall, the present ES culture was insufficient to make harmonious atmosphere in Korea, which requires the support of policies and systems.

• Science of Emotion and Sensibility
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• v.12 no.4
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• pp.461-470
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• 2009

This study has been prepared based on signboard arrangement works in order to foster Jeonju traditional Korean style house village as a main city of traditional culture. Overall composition has been suggested based on basic direction of signboard design in order to ensure design standardization method and utilization and right installation of various signboards. Enquete had been progressed by dividing into three areas including general characteristics of Korean style house village, acquisition of information and mobility and regulation/range of signboard with taking 600 number of persons from Jeonju citizens, outsiders and residents of Korean style house village as targets. Based on above result, design concept and detailed sign application method had been defined and pictogram and signboard installation method of Korean style house was suggested. As for the administrative procedure and regulations of signboard arrangement, cooperative method among Jeonju City, publicity company, deliberation committee and local residents and administrative project implementation method were suggested. Therefore, this study had summarized the project progress of signboard design for Jeonju traditional Korean style house village so that it may be utilized as a basic data for ensuring that this village would be developed as a region where tradition and history will be well conserved in the future through consultation with the relevant authorities.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.11b
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• pp.16-17
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• 2002

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.184-192
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• 2010

In the current so-called age of emotion marketing, the independent form of handwriting of calligraphy is being revitalized in various fields such as advertising, book designs, film titles, posters, packages, BI, and even fashion. Thus centered on Gyeyang-gu at the city of Incheon, 100 outdoors signs that used calligraphy were chosen and we researched a reform plan that could revitalize calligraphy in outdoor signs by classifying them according to current conditions of the use of calligraphy, actual conditions of practical use, expression tools, and analyzing the use of colors. The result was trial requests not only from the formalities industry, but also the financial sector, public corporations, and several other businesses, but in order to provide not only for franchise brand logotypes manufactured by expensive experts, but also provide production of high-quality calligraphy for low costs for small private enterprises, the development of a diverse calligraphy education program, centered on the regional society, will be needed. In the midst of globalization, in order to advertise the beauty of Korean alphabet and to create our own unique street culture, a variety of tools and tactile expressions are demanded, in the future the research on the calligraphy of outdoor signs must be revitalized.

• Archives of design research
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• v.17 no.2
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• pp.171-180
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• 2004

This study aims at investigating the influences exerted by the visual elements of outdoor signboard on consumers' capacity to make judgment on values. Therefore, it intends at studying the values displayed by signboards. As the phase one of the investigation, on-site study has been performed to photograph signboards of the entertainment and amusement business premises in 4 regions of Busan, thus to investigate and analysis the photographed data. For the second phase, survey was peformed on the basis of the analyzed data to select 15 signboards to be used in making judgement of values based on results of frequency measure per each category of geographical region, business type and three grades of the high, medium and low. In the third phase, survey was peformed on the items of value (A-G) to analyze consumer values. Finally, the fourth phase was carried out to compare and analyze the actual values of business premisses against that of the consumers. The result of study displayed that the effect exerted by visual elements of signboards on consumers is not of simple information provision, but is of essential factor to serve as the foundation of added values for business premises.

• Korea Science and Art Forum
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• v.37 no.4
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• pp.149-159
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• 2019

This research was started to identify the color status of signboards at the target site and suggest the direction of improvement for the signboard project in Dongsang-dong, Jongno-gil, a central area of the old city center of Gimhae. The area under study forms a depressed street atmosphere with old facilities, and is a typical type of old city center sign that needs to be rebuilt. The purpose of this study is to investigate prior research related to signage and similar signboard improvement cases, and then to identify the current status of colors by sorting out the casting, auxiliary and highlighted colors through the survey of the color of the signboard in the target area, and to propose a desirable direction for the future sign business based on the basis of these findings. This paper divided the target sections by industry and conducted a color analysis of signboards. The results and contents of the research are as follows. First, cast-colored signboards in general businesses showed a variety of primary color distributions with high L* values, on average, with high intensity and high chromaticity. Second, the auxiliary colors were mostly white or black in color-free, making a contrast between the casting colors. Third, the highlight was that a* value showed a high distribution in positive water plus and was mainly distributed in obsolescence, such as red or yellow, and color was used to reflect the characteristics of each store. However, the stores in the entire section lack unity because they were using colors that were higher in color than middle colors, which was causing the street's aesthetic look to be undermined. Based on the results of these studies, it is thought that the future color scheme for Gimhae's signature improvement project will limit the number of colors to a certain extent and give a sense of security and visual comfort to the use of colorlessness and obscurity around the representative colors of Gimhae.