• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.9
• /
• pp.1621-1632
• /
• 2001

본 연구는 소비자의 실제적인 의복 소비 행동을 설명할수 있는 가치 개념을 제시하기 위하여 의복 소비가치의 구체적 유형을 밝히고, 적합하고 신뢰성 있는 의복 소비가치 척도를 구성 할 수 있는 기초자료를 제시 하고자 하였다. 본 연구에서는 Sheth(1991)의 소비 가치 이론과 의류학 및 소비자 행동분야의 다양한 이론을 토대로 초점집단면접(Focus Group Interview)을 통하여 소비가치에 대한 탐색적 접근을 시도한 결과를 논의하였다. 의복의 구매와 착용의 선택상황에 영향을 미치는 소비가치는 Sheth(1991)의 5가지 소비가치 유형인 기능적 가치, 사회적 가치, 감정적 가치, 진귀적 가치, 상황적 가치 및 의복제품의 특성에 따른 자기표현적 가치로 분류되었다. 기능적 가치는 물리적 속성, 물리적 기능, 도구적 성과와 관련되었으며, 사회적 가치는 사회계층, 준거집단, 인구통계 적 특성 집단, 문화-민족적 집단과의 관련성 에 대 한 가치로 구성되었다. 감정적 가치는 긍정적, 부정적 감정 및 심미성 요인으로 구성되었으며, 진취적 가치는 다양성추구행동 요인 및 유행성의. 새로움 추구 요인과 관련되었다 또한 상황적 가치는 의복착용상황, 구매상황, 커뮤니케이션 상황으로 구성되었으며, 자기표현적 가치는 성격, 이미지 표현, 개성추구, 유행추구 등의 요인으로 구성되었다. 본 연구의 이러한 결과를 바탕으로 소비가치에 대한 양적 연구를 실시한다면, 보다 객관적인 구조를 파악하고 신뢰성 있는 측정 문항을 개발할 수 있을 것이다.

• Journal of Korea Society of Industrial Information Systems
• /
• v.23 no.5
• /
• pp.89-102
• /
• 2018

This study classified online shopping mall using value as utility and hedonic value based on previous studies. And we examine the effect of online shopping mall value on user attitude and customer loyalty. Meanwhile, variety seeking is a personal tendency that wants to new change over time. The purpose of this study is to investigate the difference of online shopping mall usage value(utility, hedonic), user attitude according to variety seeking. The following are main results of this study. First, utility value and hedonic value have a significant effects on user attitude. Second, user attitude of online shopping mall have a positive effect on customer loyalty. Third, The relationship that online shopping mall using value affect user attitude is differ depending on variety seeking. Based on these findings, in this study examined the significant influence of online shopping mall using value, user attitude, customer loyalty. this study suggested to marketing practitioners the need for different approach by a variety seeking.

• Proceedings of the Korea Contents Association Conference
• /
• 2015.05a
• /
• pp.139-140
• /
• 2015

고객의 잠재적 가치를 포착하는 것은 특별히 새로운 제품이나 서비스 또는 새로운 비즈니스를 시작하는 서비스 디자이너에게 매우 중요한 작업이다. 가치 포착은 고객 간, 컨텐스트 간 그리고 다른 시간환경 속에서 차별화를 추구하며 심사숙고하는 서비스 디자이너에게 새로운 컨셉 접근방법을 제시한다. 서비스디자인을 위한 차별화 컨셉 프레임은 사용의 해석적 분석을 가이드하는 관점과 렌즈를 제공하여 고객 행동 가치를 유형화하고, 그러한 결과는 복합적인 서비스디자인의 가치를 향상시킨다.

• Journal of the Korea Convergence Society
• /
• v.9 no.9
• /
• pp.245-252
• /
• 2018

This study interprets the corporate social responsibility and its management through analysis of philosophical view of Mozi(墨子). Mozi was a chinese philosopher during the Hundred Schools of Thought period. He advocated Universal love(兼愛), which stresses that people should care for everyone equally. This principle is in accord with the sustainable management strategy for global market environments. The realization of the value that the company pursues in the rapid growth of such enterprises is an important issue. The pursuit of corporate value in its own interest under the rapidly changing business environment is perceived very negative. And it has demanded a different philosophy as a new management philosophy. The philosophical strategies of these companies were centered around the core philosophy of the ancient Chinese philosopher, Mozi. It is not merely an outcome approach as the act or moral principle but the inner motive to love each other and the principle of sharing the profits of each other. In order to pursue the sustainable value of the enterprise, We would like to suggest a way to pursue the existing absolute value, and to suggest a philosophical strategy based on the philosophy of Mozi.

• Journal of Digital Convergence
• /
• v.10 no.11
• /
• pp.295-306
• /
• 2012

This study analyzed empirically difference of purchase intention about price raising of luxury brand according to consumer characteristics such as consumption value, prior knowledge. and perceived risk. Fist, groups according to consumption value showed obvious differences. Group of pursuing uniqueness and ostentation value and group of pursuing quality and pleasure value showed positive purchase intention but group of pursuing social recognition value showed negative purchase intention. Second, groups according to perceived risk. didn't show difference and groups according to prior knowledge showed obvious difference. group of high prior knowledge showed positive purchase intention but group of low prior knowledge showed negative purchase intention. Third, analyzed result about interaction effect of consumer characteristics, Classified group of pursuing uniqueness and ostentation value, expressing high prior knowledge and Classified group of pursuing quality and pleasure value, expressing high perceived risk only showed positive purchase intention, The results of this study present implication to domestic companies aiming luxury brand that performing differently strategy of product and price according to target characteristics is more effective way in differentiating oneself from existing luxury brands and expanding market.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.35 no.3B
• /
• pp.536-550
• /
• 2010

This study analyzes the characteristics of broadcasting law and telecommunication law and suggested the key legitimate of regulation where convergence law would go for in the convergence circumstances by drawing the common and differential characteristics of two laws. Moreover, in the value of inherent pursuit of broadcasting law and telecommunication law, this paper examined whether these values continued to be reflected in the convergence law, and indicated the direction how these values should adopt in the convergence law. The result of this study shows that strong entry regulation has applied to both broadcasting and telecommunications industry. Also, both industries have been required to be universal service to realize the value. Meanwhile, the pursuit of original value of broadcasting law and telecommunication law can be summarized as secure of access and diversity, respectively. In the convergence law, it is necessary to compensate and modify the meaning of access and diversity based on traditional regulation.

• Annual Conference of KIPS
• /
• 2006.05a
• /
• pp.967-970
• /
• 2006

정보 보호의 목표는 정보자산의 기밀성, 무결성, 가용성을 보장함으로써 정보시스템의 신뢰성과 안전성을 확보하고 이를 통하여 기관이나 조직에서 추구하는 사업에 대한 영속성 보장의 기반을 제공하는 것이다. 접근 제어는 정보 보호의 목표인 기밀성, 무결성을 하기 위한 수단으로 많이 사용된다. 즉, 인가받지 않은 주체에게는 접근을 허용하지 않고, 인가된 주체에 대해서는 신뢰성 있는 정보를 제공하기 위해 정보에 대한 접근 제어를 한다. 그러나 가용성 측면을 무시하고 기밀성과 무결성만을 지나치게 강조할 경우 사용자에게 제공되는 정보는 이미 과거의 정보가 되어 아무런 가치가 없을 수도 있다. 이에 본 논문에서는 정보 보호의 3대 목표를 모두 만족하는 접근제어 시스템을 구축하는데 있어서 바람직한 방향을 제시하고자 한다.

• Journal of the Korean Society of Food Science and Nutrition
• /
• v.44 no.1
• /
• pp.152-159
• /
• 2015

The purpose of this study was to analyze how consumers make links between convenience meat products and self-relevant consequences and value. Surveys on convenience meat product consumption patterns and hard laddering based on means-end chain theory were conducted from April 21 to April 25, 2014 and targeted 200 consumers in the US. The most preferred cooking method of convenience meat product was roast (25.9%) and the most common information medium was suggestions by friends and parents (37.1%). The main as well as desired places of purchasing were both the supermarket (33.6% and 27.3%, respectively). The most preferred promotion method was free sample events (38.5%). From analyzing means-end chains of convenience meat products, the most dominant value chain was 'taste (A)'-'good taste (C)'-'feel good (V)'. These results show that consumption of convenience meat products will increase when consumer expectations of taste and satisfaction are met. Further, results of the value measurement provide information on consumer satisfaction and needs and can be applied to set marketing strategies for Korean style convenience meat products.

• Journal of Integrative Natural Science
• /
• v.15 no.1
• /
• pp.49-53
• /
• 2022

본 논문은 기존의 도시개발정책에서 경제적 관점에서 가치의 중심을 두었다면 4차산업혁명시대에는 서비스적 가치변환을 추구하고 있다. 시공간을 공유하는 사람 중심의 공간 서비스요, 가치의 용광로가 메타버스라고 한다면, 오징어게임과 같은 게임이론이 접목된 도시의 미래상을 고려할 필요가 있다. 4차산업 기술과 서비스가 사회로 침투되면서 도시의 공간 인프라, 동산 부동산, 객체들을 물리적공간과 가상공간에서 인공지능과 빅데이터 분석이 개입된 각종 형태와 형식의 컨텐츠가 입체적으로 생동감을 얻게 되었다. 특히, 코로나19을 맞아 메타버스기반 서비스가 대중들에게도 접근하기 시작하면서 지금까지 경험하지 못했던 메타버스 시민의 역할에 대한 필요성이 대두하게 되었다. 4차산업혁명시대의 스마트도시, 메타버스와 게임이론을 연구하였다.

• The Journal of the Korea Contents Association
• /
• v.16 no.10
• /
• pp.81-95
• /
• 2016

This study aims to introduce a new approach to make up for the weak points in small business, to explore views of the small business employees and job-seekers on the basis of Q-Methodology. From the Q-methodology, the types of perception toward small business and their features from diverse views were drawn. The data from 33 participants were analyzed by using QUANL-PC program. The perception types were classified as four types: positive perception type, negative perception type, high evaluation about utilitarian pursuit type, neutral evaluation type. The results found that views toward small business are more positive than previous findings and perceptions were diverse beyond the dichotomy. Hence, to mitigate job mismatch, small business recruiting strategy should be provided based on diverse job-seeker types.