Browse > Article
http://dx.doi.org/10.15207/JKCS.2018.9.9.245

Mozi's View on Social Responsibility of Corporation  

Seo, Yong-Mo (Dept. of Humanities and Social Science, U1 University)
Kim, Ha-Yun (Dept. of Division Arts Education, Paichai University)
Publication Information
Journal of the Korea Convergence Society / v.9, no.9, 2018 , pp. 245-252 More about this Journal
Abstract
This study interprets the corporate social responsibility and its management through analysis of philosophical view of Mozi(墨子). Mozi was a chinese philosopher during the Hundred Schools of Thought period. He advocated Universal love(兼愛), which stresses that people should care for everyone equally. This principle is in accord with the sustainable management strategy for global market environments. The realization of the value that the company pursues in the rapid growth of such enterprises is an important issue. The pursuit of corporate value in its own interest under the rapidly changing business environment is perceived very negative. And it has demanded a different philosophy as a new management philosophy. The philosophical strategies of these companies were centered around the core philosophy of the ancient Chinese philosopher, Mozi. It is not merely an outcome approach as the act or moral principle but the inner motive to love each other and the principle of sharing the profits of each other. In order to pursue the sustainable value of the enterprise, We would like to suggest a way to pursue the existing absolute value, and to suggest a philosophical strategy based on the philosophy of Mozi.
Keywords
Corporate Social Responsibility; Profit; Sustainable Management; Mozi; Universal Love;
Citations & Related Records
연도 인용수 순위
  • Reference
1 K. H. Lee. (2009). (The) impact of CSR on organizational commitment and organizational citizenship behavior in franchise industry : mediating roles of organizational trust and job satisfaction, Sejong University Doctor Thesis.
2 H. R. Bowen. (1953). Social Responsibility of the Businessman. New York: Harper and Row.
3 Eells, R. & Walton, C. (1961). Conceptual Foundations of Business. Homewood: Richard D. Irwin Inc.
4 McGuire W. J., Papageorgis D. (1961). The relative efficacy of various types of prior belief-defense in producing immunity against persuasion. J. Abnorm. Soc. Psychol. 62, 327-337.   DOI
5 Keith Davis & Robert L. (1971). Blomstrom, Business, society, and environment, McGraw-Hill - New York.
6 Carroll, A. (1979). A Three-Dimensional Conceptual Model of Corporate Performance." The Academy of Management Review, 4(4), 497-505.   DOI
7 E. J. Petkus & R. B. Woodruff. (1992). A model of the socially responsible decision-making process in marketing association. In: Chris TA et al (ed.), American Marketing Association, Chicago.
8 H. A. Jee. (2016). Multicultural Human Rights Education Implied in Mozi's Universal Love, Journal of Ethics Education Studies, 42, 51-69.   DOI
9 S. K. Hwang. (2014). Chinese Philosophy : Exploring Mozi's "General Love" thought to develop the adolescent morality lists of personality education, Journal of Korean philosophical history, 10, 225-246.
10 H. S. Lee. (1991). Study on the essence of Mozi's Universal Love Philosophy, Journal of Korean Classical Chinese Literature, 3, 217-250.
11 T. S. Lee & M. H. Yun. (2017). Mohist's Idea of YiLi and Jianai, The Society of the Eastern Classic, 67, 298-326..
12 Tom J. Brown & Peter A. Dacin. (1997). The Company and the Product: Corporate Associations and Consumer Product Responses, Journal of Marketing, 61(1), 68-84   DOI
13 Sirkka L. Jarvenpaa, Thomas R. Shaw, D. Sandy Staples. (2004). Toward Contextualized Theories of Trust: The Role of Trust in Global Virtual Teams., Information Systems Research, 15(3), 250-267.   DOI
14 C. Windsor. (2001). The Corporate Social Responsibility, International Journal of Organization Analysis, 9(3), 225-256.   DOI
15 S. T. Kim. (2010). (A) study on the development of a CSR(Corporate Social Responsibility) evaluation model. Kyung-Hee University Doctor Thesi.
16 Y. J, Jeon. (1996). (The) influence of the CSR types and themes of the corporate communication on corporate reputation and social connectedness. Hong-Ik University Doctor Thesis.
17 K. E. Kim. (2018). Corporate Social Responsibility in the Economic Education - Focusing on John Rawls' Theory of Justice-", Journal of Leaner-Centered Curriculum and Instruction, 18(7), .45-64.
18 祝瑞開, 先泰社會和諸子思想新探, 中國: 福建人民出版社, 1981.
19 S. C. Ki. (2009). Mozi, Seoul: buybooks.
20 B. D. Chun. (2010). Theoretical Basis and Limitation of Mo tzu's Antiwar Theory, The Journal of humanities, 17, 141-172.
21 J. S. Lee. (2012). A Basic Viewpoints of Mozi's War Criticism, The Journal of Humanities Studies, 87.
22 H. C. Shin. (1996). A Study on the Communicatarian View of Self and Societ. Korea National University of Education master Thesis.
23 Michael E. Poter, Mark R. Kramer. (2011). Creating Shared Value. Harvard Business Review.
24 Y. M . Seo. (2012). The Realization of Shared value and Mozi's Universal Love. Establishment of China 20 years Commemoration International Conference, Beijing China : Chinese Mozi Society.