• Title/Summary/Keyword: 가치사슬체계

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Business model innovation strategy for sustainable value creation in corporation (기업의 지속적인 가치창출을 위한 비즈니스 모델 혁신 전략에 대한 연구)

  • Shin, JoongKyung;Kim, A-Rang;Ha, Kyu-Soo
    • Journal of Digital Convergence
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    • v.11 no.4
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    • pp.153-164
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    • 2013
  • Business model innovation creates differentiated value to customers by transforming various elements of doing business. Rather than focusing singularly on either the external or internal environment, the business model innovation aims to identify the optimal combination of internal resources, competence, and the external factors, such as customer's needs and new opportunity. However, due to lack of clear definition of business model innovation, and inability to generate company's core business model, business model innovation has been difficult for companies to lead next growth. This paper reviews existing definitions of business model innovation and explore existing types of business model innovation and timing of business model innovation through two case studies. Concept of business model innovation which we identify, is composed of value proposition, value creation through value chains and networks, and profit model innovation. Finally, we demonstrates that already successful businesses can also create new values through business model innovation and adaptive advantage, even in a rapidly changing market environment.

Government Support for Animation as Audiovisual Policy (방송영상 콘텐츠로서의 애니메이션 지원제도 연구)

  • Kim, Young-Jae
    • Cartoon and Animation Studies
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    • s.39
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    • pp.27-58
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    • 2015
  • The crisis in profit and funding for animation is in evidence around the world. The change in media environment has forced broadcasting advertising revenue down and animation viewers spread out. Now, animation players in the strongest position are either the US major studios, or producers benefiting from domestic support schemes. Government support is available in many countries because many governments believe that support for domestic animation carries both economic and cultural benefits. This paper is designed to suggest new policy schemes for Korean animation industry. The new paradigm of animation policy needs a new perspective on content industry as a whole, not centered on the animation itself. The researchers on public policy for culture, audiovisual and content industry argued that the government should, (i) play the role of facilitator for virtuous cycle of industry value chain, (ii) provide fiscal support through automatic and selective schemes, (iii) provide tax benefit to strengthen the competitiveness of industry, and (iv) enforce the broadcasters to contribute to domestic programming and financing. Comparative analysis on French and Canadian audiovisual policy supports such arguments, and animation industry of two countries are enjoying the high audience ratings and sustainable production volume. From the analysis, this paper suggests the new government schemes for Korean animation industry, which are, (i) securing the public funding for fiscal support, (ii) introduction of automatic production support, (iii) modification of broadcasting quota, (iv) broadcaster's performance envelope and production quota, and (v) tax benefit as indirect support.

Stakeholder's Valuation of Public PMO System Using Laddering (래더링 기법을 이용한 전자정부사업관리 위탁(공공 PMO)제도의 이해관계자 별 가치체계)

  • Back, Hyung-Chung;Park, Chan-Hyuk;Jang, Seong-Yong;Kim, Ja-Hee
    • Journal of the Korea Society for Simulation
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    • v.24 no.4
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    • pp.127-136
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    • 2015
  • The e-government project management consignment system to allow the public PMO has been introduced to resolve the quality management issue and the business risk, pointed out by the reorganized Software Industry Promotion Act. The additional regulation improvements are demanded because the public PMO system cannot settle down due to the different opinions among related parties: owner, operator and PMO. Therefore, to make balanced regulation improvements, the in-depth studies are necessary to analyze the fundamental causes of the disagreement between the related parties. This study analyses the each related party's cognitive structure to perform public PMO successfully and the fundamental reasons that cause the different opinions by applying the cognitive psychological Means-end chain theory, the laddering technique and the HVM, Hierarchical Value Map. In addition, this study analyses the regulations required for the related parties to obtain the expected benefits.

Development of Classification System Applied Particularity Culture Contents (문화콘텐츠 특수성을 반영한 문화기술(CT) 분류체계 연구)

  • Kim, Hyoyoung;Park, Jin Wan
    • The Journal of the Korea Contents Association
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    • v.13 no.5
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    • pp.183-190
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    • 2013
  • In this study, we propose a new CT classification system which is essential factor for strengthening competitiveness of culture contents and technical assistance of convergence contents. For this, we drew particularity of culture contents by reviewing concept and current state of CT. And also we drew problems of existing CT classification systems and implications for applying to future CT classification system by systematic analysis of existing CT classification systems. Through this series of process we developed a new CT classification system applied particularity of culture contents. The suggested CT classification system can embrace all kind of technologies related to all steps of value chain-planning, manufacturing/production, distribution, service- of culture contents. And it has significance having flexibility for government investigation and applying the law and more realistic for industrial site by restructuring of middle classification level.

Finding Critical Success Factors for Spatial Data Industry by Comparing Strategies of Digital Earth Enterprises (디지털어스 기업들의 전략 비교를 통한 공간정보산업 핵심성공요인의 발견)

  • Kim, Jong-Ho
    • The Journal of the Korea Contents Association
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    • v.13 no.3
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    • pp.318-329
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    • 2013
  • Spatial information has influenced government policy formation, business strategy implementation, and our everyday life enormously. Digital earth enterprises providing global spatial data services emerge as spatial data industry grows rapidly. So it is highly desirable to grasp recent trends in the industry and find critical success factors (CSFs) for the digital earth firms. The purpose of this study is to compare strategies of digital earth enterprises and find CSFs for them. In addition, strategy analysis framework elaborations, systematic analysis of spatial data industry and market segmentation based on value chain are also performed to trace and cope with the volatile industry environment. Derived CSFs are as follows. First, acquisition of differentiated high quality spatial data is needed. Second, customer oriented convergent contents should be developed. Third, advanced platform functionalities must be provided to consumers. Finally, construction of efficient and effective global value chain is desirable.

The New Framework for Taxonomy of Business Caused by Cyber Space Marketization and Its Application (공간시장화에 따른 새로운 비즈니스 분류 프레임워크의 제안과 적용)

  • 이홍길;이재원;류형근
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2003.05a
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    • pp.291-297
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    • 2003
  • The aim of this research is to propose new framework for taxonomy of various business and its concept, due to the changes in market space. This framework is three-dimension cubic model, based on three concepts, business layer(BL), value chain(VC), and Real/Virtual(R/V) that symbolizes real environment and virtual(or cyber) space. And we showed that this framework is able to describe all expected(or existed) business types in certain industry by the combinations of BL-VC-R/V on three dimension. In addition, we suggested new definition of e-business and e-Logistics from view of BL-VC-R/V. In order to test availability, this framework was applied for logistics related business. and classified typical business types existed (or expected) in logistics area.

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The New Framework for Taxonomy of Business Caused by Cyber Space Marketization and Its Application (공간시장화에 따른 새로운 비즈니스 분류 프레임워크의 제안과 적용)

  • Lee, Hong-Girl;Lee, Jae-Won;Ryu, Hyung-Geun
    • Journal of Navigation and Port Research
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    • v.27 no.4
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    • pp.389-395
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    • 2003
  • The aim of this research is to propose new framework for taxonomy of various business and its concept. due to the changes in market space. This framework is three-dimension cubic model based on three concepts, business layer(BL), value chain(VC), and Real/Virtual(R/V) that symbolizes real environment and virtual (or cyber) space. We showed that this framework is able to describe all expected(or existed) business types in certain industry by the combinations of BL-VC-R/V on three dimension. In addition, we suggested new definition of e-business and e-Logistics from view of BL-VC-R/V. In order to test availability of framework, this framework was applied for logistics related business, and we classified typical business types existed (or expected) in logistics area.

A Study on the Linkage and integration of UCI (Universal Content Identifier) between ICN (Integrated Copyright Number) (디지털콘텐츠 식별체계 UCI (Universal Content Identifier)와 통합저작권 관리번호 ICN (Integrated Copyright Number)간의 연계와 통합에 관한 연구)

  • Kim, Yoon-Ho;Cho, Seong-Hwan
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.14 no.5
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    • pp.27-33
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    • 2014
  • As UCI (Universal Content Identifier) identification system becomes a national standard for content distribution, many digital contents are distributed through UCI identification system. However, problems associated with copyright infringement and copyright contracts occur due to lack of copyright information. ICN (Integrated Copyright Number), a code system developed for copyright management, includes copyright-related information for the purposes of usage settlement and accounting, illegal usage monitoring, and content filtering. ICN, however, has no information about distribution and content properties. Therefore, the linkage and integration between UCI and ICN can be a basis for the transparent and effective distribution of digital contents. In this paper, we propose a model for linking and integrating UCI and ICN, developing the efficiency in the value chain of each identified system by analyzing political factors and key technical elements between the two identification systems.

A Study on the Reorganization of the National Spatial Information System (국가공간정보시스템 개편 추진 방향 연구)

  • Kim, Jeong Hyun;Kim, Soon Han;Kim, Sun Kyu;Kim, Sang Min;Jung, Jae Hoon;Heo, Joon
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.33 no.5
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    • pp.373-383
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    • 2015
  • Spatial information has been widely used for efficient land use and management, disaster management, environment management, infrastructure management, corporate marketing, and cultural assets management, and the need for spatial information is expected to be increased. For this reason, central government, local government and public institutions must establish a National Spatial Information System (Fifteen systems related to spatial information managed by National Spatial Data Infrastructure Policy office, NSIS) framework that guarantees high accuracy and quality. The NSIS will provide convenience usage of spatial information in the field of decision-making or civil support. However the current National Spatial Information System is mainly established with separate processes, which causes data redundancy, deterioration of information, passive opening, and sharing of the spatial data. This study suggests 4 standards, which has been derived by applying value-chain model to NSIS data flow, and they are ‘Production and Establishment’, ‘Integration and Sharing’, ‘Application and Fusion’ and ‘Release and Opening’. Based on these standards, the 15 NSIS were analyzed to draw out implications and reforming directions were suggested. By following these suggestions we expect more recent, consist, accurate, and connected National Spatial Information Service which will be more open to public and then satisfy the demands.

Developing Strategies for e-partnering between the Steel Company and the Shipbuilding Company (기업간 협업체계 구현을 위한 공급체인 e-파트너링 추진방안)

  • Ahn, Young-Hyo;Sohn, Young-Woo;Whang, Kyu-Seung;Park, Myung-Sub
    • Information Systems Review
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    • v.6 no.2
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    • pp.227-242
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    • 2004
  • With the advent of the digital economy, the business eco-system has been changing from the competition system across individual companies to that of supply chains. Under the rapidly changing business environment, it becomes true that the competitive power of the steel maker depends on the shipbuilding company, an important customer of the steel maker. Accordingly, e-partnering between a steel maker and shipbuilding companies becomes important. Schemes of developing e-partnering are presented as follows: implementation of the inter-communication system, day/sequence order and supply, improvement of infrastructure such as transport, quay etc.