• Proceedings of the Korea Contents Association Conference
• /
• 2006.11a
• /
• pp.232-234
• /
• 2006

Main purpose of producing animation is to entertain children, however, it is create for adult as an art form. For commercial animation focus on young generation rather than art animation, to make consume all over the world. To extend usability, animation company divert from child only contents to family animation, Especially, not even Disney animation company but many animation productions changed their policy and more stressed on that recently. It, however, can not be detected any research on this subject, So this study can proved a basic theory of defining term of family animation and contents with to overcome the limitation of viewers range as consumers. Firstly, it is investigated the family animation in domestic and overseas, secondly will be clarified the target for animation and compare to market for other country, it also be a basic analysis of understanding a family animation in the ways of producing and merchandising as goods.

• Cartoon and Animation Studies
• /
• s.39
• /
• pp.85-109
• /
• 2015

have been transformed to many products and game of various platform as successful animation be making for 26 seasons. However past studies were concentrated on characteristic of as an TV animation series, almost never focused on transforming strategy. is showing distinguished strategy for how long living TV animation series can be made to user participating contents constantly. This paper analyzed a characteristic transforming strategy to game of as focusing on that EA company was made for mobile platform and it has been popular for a long time comparatively. So first we analyzed characteristic narrative of animation, and then searched how it is appeared to space managing simulation game . It will be helpful study how to build narrative strategy when TV animation series will be transformed to game as analyzing gamification process of .

• The Journal of the Korea Contents Association
• /
• v.11 no.3
• /
• pp.157-166
• /
• 2011

TV sitcom animation is a immensely popular to any religion and age, sex. The five yellow main characters and a great amount of sub characters appear to tell their broad stories every sequence. It makes people laugh using parody and pastiche with the American social subjects and political issues. This paper examines the study of story structures for sitcom animation and main factors of the Simpsons' popularity. The case works are focused on 'The future of korean TV sitcom animation'.

• Proceedings of the Korea Multimedia Society Conference
• /
• 2000.04a
• /
• pp.433-436
• /
• 2000

학교의 상징인 독수리를 근거로 하여 13학부를 나타내는 13마리의 독수리 가족 (가족명 : 즈믄수리) 의3차원 캐릭터와 애니메이션을 제작했다. 각 학부의 구성원들에게 특징이 되는 사물과 색깔 등을 설문조사하여 자료를 수집하고 학교의 대표 성격인 벤처정신으로 나타내도록 독수리 가족을 디자인하고 Soft Image 로 모델링하여 애니메이션 작업을 수행했다. 즈믄수리 ; 천(1000)을 뜻하는 '즈믄'과 독수리를 뜻하는 '수리'의 합성어로 '새천년에 태어난 독수리'라는 뜻을 가지고 있다. 새로운 천년에 태어나 호서대학교의 희망과 비전을 상징하는 이름이다. 13개 학부 캐릭터 모두를 통칭하는 가족의 이름으로 불린다.

• Cartoon and Animation Studies
• /
• s.21
• /
• pp.1-17
• /
• 2010

As animation emerged as a high value-added content business, more studies are conducted focusing on the fact that the key to the success of animation is not a story but a character. This study aims to examine the characters of , the globally loved animation, and figure out its interactive way of attracting viewers based on Spectatorship Theory, so that it can help set the nation's TV animation series to be made on the right track. To achieve this goal, it will explore various aspects including the concept of animation character, the relations between ideology and character, and the changes in design according to a social phenomenon, then based on Spectatorship Theory will analyze and suggest how the characters of fulfill the required conditions to attract viewers. In addition, it will examine the wide application of the characters of . In conclusion, unlike theatrical animation, TV animation has a characteristic that it can easily and repeatedly deliver messages to viewers over a long time, however, domestic TV animation turned out to fail to utilize the advantage. In other words, while its character has distinct individuality, it is not supported by creative and solid story line, and the character is not attractive as much as the characters of which successfully evoke sympathy from viewers. In animation, arousing sympathy from its viewers or audiences is very important, so a character that well reflects social discourse is an integral part of it. Therefore, in-depth and specialized study on animation's character is highly required for the sustainable success and growth of domestic animation.

• The Journal of the Korea Contents Association
• /
• v.19 no.8
• /
• pp.35-43
• /
• 2019

There has been not the research on the reason of success based on the characteristic of narrative and characters of , I defined the major characteristic of this genre as family animation, and aimed at researching strategic character and narrative. The characteristics of each characters are identified, and compared with other animation, soap opera, and sitcom. The portion that characters participated in the narrative was analyzed, and the relationship between the point and viewers was also researched in the specific episodes. 1) The characters against the ideal ones function to satirize the fixed idea pursued by the mass, and stimulate the viewers' desire. 2) All the characters are protagonist and sometimes antagonist, or advisor. The circulating position expands the target of viewers, and decreases the cultural discount. 3) It produces a couple of layered narrative, then children, teenagers, and adults enjoy the each different depth of the narrative, resulted in the target expansion. Considering on the limit of theme and target in Korean animation, I expect the findings above will enable to produce more valuable and consistent contents. Later, characters in the Korean family animation is to be researched and the expandability and sustainability would be ensured.

• Proceedings of the Korea Contents Association Conference
• /
• 2011.05a
• /
• pp.105-106
• /
• 2011

<심슨 가족>은 미국 뿐 아니라 전 세계적으로 독특하고 예외적인 작품으로 평가된다. 매우 미국적이지만 전세계적으로 대중적이며 또한 다양한 OSMU로 큰 수익을 확보한 이 작품은 가족 애니메이션으로서의 성공적인 스토리텔링 전략을 내세우고 있는데, 그 중 하나가 캐릭터라는 것을 확인할 수 있다. 먼저 기존의 가족 구성원으로서의 역할과 이미지를 전복해 패러디와 의외성을 부여하고 모든 세대를 타겟화 하기 위해 각각의 캐릭터가 사건에 참여하는 일정한 비중을 유지한다. 또한 캐릭터의 직업과 새로운 미션을 매번 달리 설정하며 이를 패턴화한다. 이러한 캐릭터 스토리텔링의 특징과 효과를 논의해 가족을 소재로 하는 애니메이션 콘텐츠의 기획과 제작 과정에서 중요한 부분을 통찰하고, 성공적인 캐릭터 창작과 OSMU 활성화를 위한 단초를 제공하고자 한다.

• The Journal of the Korea Contents Association
• /
• v.13 no.11
• /
• pp.79-86
• /
• 2013

In general, food depicted in animated films symbolically conveys cultural emotions. And yet, as diverse studies have shown, even from the perspective of cultural semiotics, there are different ways to interpret food symbolism. This study focuses on food depicted in American and Japanese animation, through a comparative analysis of scenes from "The Simpsons" (1989-present), the longest-running American animated program, and "Atashin'chi" (2002-2009), a much-beloved animated sitcom that follows the daily experiences of a Japanese family. It is hoped that the research presented here may be applied as a criterion in the production stage for understanding the cognitive function of cultural underpinnings and symbolic expression in animated works.

• Journal of Digital Convergence
• /
• v.20 no.4
• /
• pp.607-615
• /
• 2022

Animation is a popular art in the form of enlightenment that intimately approaches people of various ages and makes them reconsider the social problems they have ignored. Therefore, this paper analyzes how the character setting and formative symbolism in "The Willoughbys" raise awareness of social agendas. The previous studies found that the modern society needs to be aware of child abuse and various types of family, and examined that color and formativeness of animation induce psychological and behavior change from the audience. The work shows emotional abuse and neglect as characters, and presents the subdivided form of the family. The rainbow symbolizes diverse family members. The agents with visual characteristics express the modern principle-based secondary perpetrator along with apathetic neighbors to urge a change in audience perception. This paper insists the value of animation when it is essential to raise public awareness prior to the construction of a welfare society and support system.

• Digital Contents
• /
• no.9 s.136
• /
• pp.38-39
• /
• 2004

캐릭터플랜이 3년동안 준비해 내놓은 한국형 애니메이션‘망치’가 할리우드 블록버스터를 깼다. 할리우드 블록버스터의 틈바구니 속에서 당당히 주요 개봉관을 꿰차는 성과를 거둬 주위를 놀라게 했다.‘ 망치’는 8월 개봉과 함께 가족 중심의 관람 문화를 조성하면서 상당한 성과를 거둬 국내 애니메이션의 미래를 밝게 했다. 개봉 전부터 높은 관심과 해외 수출 등 큰 호응을 얻어왔던‘망치’의 제작사 캐릭터플랜 식구들을 만나 그들의 성공비결을 취재했다.