• Title/Summary/Keyword: 가설 유형

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The Effect of Crowdfunding Factors on Participational Intention -A Case of Chinese Participants (크라우드펀딩 특성이 참여의도에 미치는 영향 - 중국사례를 중심으로)

  • Jia, Jing;Lee, Cheol-Gyu
    • Journal of Digital Convergence
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    • v.16 no.3
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    • pp.237-247
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    • 2018
  • In this paper, a research model was designed to investigate the factors influencing the intention to the crowdfunding participator of China. The research model includes the platform factors, investor factors, and social factors, perceived ease of use, perceived usefulness and funding participants' intention. In this research, the data was collected by online survey, and in final analysis, 439 participators' questionnaires were used. The empirical paper proves research hypothesis by using SPSS 23.0. The results of the study are as follows: the crowdfunding platform factors, social factors and the participants' individual factors partially give positive effects to perceived ease of use and perceived usefulness; perceived ease of use gives positive effects to perceived usefulness. In addition, perceived ease of use and perceived usefulness have positive effects to participational intention. This paper provides a useful scheme for the better operation and promotion of crowdfunding. In the future, a comparative study of different types of crowdfunding is needed.

Correlation Between Social Network Indices and Cognitive-Affective Learning Outcomes in e-Learning (e-러닝에서 사회연결망 지표와 인지적 및 정의적 학업 성취도 간의 상관관계)

  • Jo, Il-Hyun
    • Journal of The Korean Association of Information Education
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    • v.11 no.3
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    • pp.379-387
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    • 2007
  • The purpose of the study was to explore the correlation between in-degree and out-degree centrality Social Network Indices and cognitive and affective learning outcomes measures in an e-Learning environment. Results indicate both the out-degree and in-degree centrality indices are correlated with the cognitive learning outcome measures only. Further, results of the follow-up multiple regression analyses describe the cognitive learning outcome would be predicted by both the in-degree centrality (52%) and out-degree centrality (8%). A discussion is provided to interpret the results and limitations are specified.

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Effect analysis of perceived easiness and usefulness on the intention to use mobile telematics services (모바일 텔레매틱스 서비스 사용 의도에 영향을 미치는 사용 용이성과 유용성 분석)

  • Yu, Hyoung-Seok;Kim, Ki-Youn;Lee, Bong-Gyou
    • Journal of Korea Spatial Information System Society
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    • v.9 no.1
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    • pp.15-30
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    • 2007
  • The purpose of this study is to explore essential factors of influencing user's usage intentions on telematics services and to find relationships among factors. This study derives several variables and hypotheses through literature reviews on the extended research model based on Davis's Technology Acceptance Model. With the objective of statistical verification, derived variables were sorted into meaningful categories through various statistical packages. These were included multiple regression analysis to improve the reliability of survey data. The demand analysis was conducted by targeting on users who have previously experienced telematics services. Indicated analyzed results which 'suitability', 'localization', and 'instant connectivity' variables were positively related to the user's usage intentions, especially accuracy of information variable. The factors of influencing the usage intention on telematics services can be useful empirical data in order to analyze the market trends and to suggest industrial or political guideline of telematics services.

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A Study on the Relation of Visual Information Character and Design Alternatives (시각적 정보의 특성이 디자인대안에 미치는 영향에 관한 연구)

  • 오해춘
    • Archives of design research
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    • v.15 no.2
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    • pp.81-90
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    • 2002
  • Designer creates new design alternatives using acquisition of visual information in design process. Which is more effectiveness to acquire in directive visual information or in-directive visual information\ulcorner In this research we would like to find out that the relation of character in visual information and design alternatives. So to A subjects, we give them to see directive visual information to make visual mental imagery, to B subjects, we give them to see in-directive visual information to make it. In this experiment they must crate telephone design. C subjects must evaluate this design alternatives by questions composing scale in distinction and elegant. After a experimentation, It is true that we make hypothesis that distinct two subjects in distinction and elegant. Though elegant is opposite with hypothesis. So to make elegant design. it is import to concentrate cognitive ability. Accordingly it proves that in-directive visual information is effective for new type design stage in design process and directive visual information is effective for new style design stage in design process.

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A Study on the Theme Museum Design Based on Phases of Narrative - Focused on Establishment of Narrative Structure (내러티브 특성에 근거한 테마뮤지엄 디자인 연구: 내러티브 구조 확립을 중심으로)

  • Choi, Go-Woon;Kim, Myung-Suk;Si, Chung-Kon
    • 한국HCI학회:학술대회논문집
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    • 2006.02b
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    • pp.602-607
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    • 2006
  • 80 년대 이후 국내 뮤지엄은 양적으로 많은 성장을 이루었고, 현재 전국에는 200 여 개의 뮤지엄이 개관 중이다. 이 중 많은 뮤지엄들이 기존의 역사나 자연사를 주제로 한 뮤지엄과는 다른, 다양한 주제와 내용을 다루는 '테마 뮤지엄' 을 표방하고 있지만 여러 면에서 외국의 선진 테마 뮤지엄에 비해 열악한 것이 사실이다. 이에 본 연구에서는 완성도 있는 테마뮤지엄을 위해서 테마뮤지엄의 구조를 내러티브 특성에 따른 고찰을 통해 구조적으로 이해하고자 하였다. 이에 본 연구에서는 테마뮤지엄의 속성을 규명한 후, 완성도 있는 테마뮤지엄의 실현을 위해서는 뮤지엄 내 내러티브성의 확립이 필수적이라는 가설을 검증하고자 하였다. 또한 이를 통해 테마뮤지엄의 기본 속성이 내러티브 구조에 있음을 논증하고 이러한 내러티브 구조가 명확히 드러나는 테마뮤지엄을 실현하기 위한 디자인 방법론적 접근으로써 테마뮤지엄의 내러티브구조 확립을 위한 방법틀을 제안하였다. 이 방법틀은 테마뮤지엄의 내러티브 구조, 내러티브 유형별 포지셔닝맵, 내러티브 체험과 재방문력 창출의 상관 정도를 제공함으로써 테마뮤지엄 디자이너의 내러티브 구조에 따른 디자인 개선책 도출을 도울 수 있을 것으로 사료된다. 또한 제안한 방법틀의 디자이너와 사용자 간 수용도를 알아보기 위해 사례연구를 실시하였는데, 그 대상으로 국내 뮤지엄 가운데 8 곳을 선정하였다. 이를 통해 내러티브 구조에 따른 디자인 계획이 관람객의 만족도에 큰 영향을 미침을 입증할 수 있었다. 이상의 연구는 국내 중소규모 테마뮤지엄의 질적 성장에 기여할 것이며, '테마'라는 특성을 가진 환경에 확대하여 적용할 수 있을 것으로 사료된다.

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Relationships between Perceived Quality, Customer Satisfaction and Re-purchase Intention of SSM (Super Supermarket) (SSM(Super Supermarket)의 지각된 품질, 고객만족 및 재구매의도와의 관계)

  • Chae, Myung-Su;Seo, Ock-Soon
    • Journal of Distribution Research
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    • v.16 no.1
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    • pp.29-64
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    • 2011
  • Given the current situation that there are a lot of rapid change in retail environment and have to offer more customized services to consumers, it is possible for Super Supermarket(SSM hereinafter) to get those. Thus it is explored whether perceived quality affected the customer satisfaction and in turn, the customer satisfaction affected the repurchase intention in SSMs. Especially we investigated the moderate effect of income, age, the number of family members on the relationship between customer satisfaction and repurchase intention. We used the method of structural equation modeling to test hypotheses. As a result, 5 out of 7 hypotheses are statistically significant and partially supported in moderate effects. The results of this study imply that mangers in SSMs have to improve those positive factors that were revealed significant. And given the fact that main customers in SSMs are those who live near and is a nuclear family, they should offer high quality goods and services relevant to them.

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A Study on the Antecedents of a Retailer's Ex-post Supply Price Cut (유통업체의 사후 납품가 인하 행위의 선행요인에 관한 연구: 대형마트를 중심으로)

  • Pyun, Hae-Soo;Ahn, Kwang-Hun;Lim, Chae-Un
    • Journal of Distribution Research
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    • v.12 no.3
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    • pp.91-109
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    • 2007
  • This paper intends to examine the antecedents to the ex-post supply price cut which is typical retailer's unfair trade practices from three perspectives such as market power, efficiency, and retailer's tendency. For the empirical research, we analyzed manufacturer's 79 key account managers who have traded with domestic discount stores. As a result, the harder a retailer tries to increase sales and margin simultaneously, the more the retailer tends to use the ex-post supply price cut against manufacturers. In addition, the most frequent pattern of ex-post supply price cut occurs after retailer's discount at discretion. Finally, we suggest this research's implications, limitations of this research with future research directions.

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An Exploratory Meta Analysis of Library Economic Valuation Studies (도서관의 경제적 가치측정 연구의 탐색적 메타분석)

  • Chung, Hye-Kyung;Ko, Young-Man;Shim, Won-Sik;Pyo, Soon-Hee
    • Journal of the Korean Society for Library and Information Science
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    • v.43 no.4
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    • pp.117-137
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    • 2009
  • This study aims to grasp how to understand the difference in return on investment (ROI) or the cost-benefit ratio in forty-two domestic and overseas studies of library valuation, using a meta-analytical review method. Meta-analysis, a quantitative analysis on the findings of previous studies, was conducted to gather the general findings and lessons from prior empirical research. The results of meta-regression analysis indicate that the pattern of findings is consistent with our expectations regarding the effect of benefit scope and per capita GDP included in the ROI figure. This study appears to be the first meta-analytical review conducted on library valuations and the findings provide strong implications for the policy-making process.

Visual Tactility in Web-based Digital Contents (웹기반 디지털 콘텐츠에서의 시각적 촉각성 연구)

  • Kim, Hyo-Joong;Park, Soo-Jin
    • The Journal of the Korea Contents Association
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    • v.11 no.4
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    • pp.121-131
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    • 2011
  • Visual tactility implies feelings of touch through sight. To be exact, the eyes are doing the touch rather than the body and the subject concerned will experience the sensation of touch by looking at an object similar to that of physical touch. This is quasi tactility to put it simply and it can be defined as to touch with the eyes. This can not only provide opportunities to experience something close to reality but also another completely different form of modern experience. Experiencing visual tactility through the use of the web permits lavish communication between the user and the designer. This paper has reorganize the concept of visual tactility, characteristic and way to use in digital contents. Visual tactility stimulates the users' emotion as such. If it was to be utilized to develop edutainment contents or web sites will foster children's capability to develope problem solving skills and raise efficiency in creative learning, and prolong the period of concentration in order to encourage revisits to the place and extend the time of stay.

An Empirical Study on Absorptive Capacity, Perceived Incentive Benefit and the Quality of Collaboration in Project-based Supply Chain (프로젝트 공급망 참여기업의 흡수능력, 지각된 인센티브 혜택 및 협업의 질에 관한 실증연구)

  • Kim, Tae Ung
    • Journal of Digital Convergence
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    • v.11 no.7
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    • pp.83-95
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    • 2013
  • Supply chain management for engineering project focuses on planning acquisitions, identifying and choosing the right suppliers and subcontractors, planning and negotiating appropriate contracts, and administering the collaboration with the suppliers and subcontractors. This paper aims to identify the determinants of SCM performance of the suppliers and subcontractors participating in the project-based supply chain. This study proposes the absorptive capacity, fairness of suppliers' evaluation, the quality of collaboration and incentives as major research variables, and collected the survey responses from the suppliers and subcontractors having experiences with major engineering projects. The statistical results indicate that the incentives, absorptive capacity and the quality of collaboration influence SCM performance of suppliers, and that the fairness of suppliers' evaluation has some impact on the incentives and the absorptive capacity. But on the contrary to our expectation, the incentives have no significant impact on the level of absorptive capacity.