• Journal of Popular Narrative
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• v.27 no.1
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• pp.227-264
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• 2021

This paper summarizes the concept of ludonarrative dissonance that occurred in the realm of full-scale game criticism, and materializes it with the latest work . In the process, it is examined that this game actively utilizes the ludonarrative dissonance to deliver cognitive experiences to players that go beyond the definition of gameness. Along with the all-round development of AAA-class games, the ludonarrative dissonance is emerging as an important task that each game must overcome. On the contrary, however, it should be noted that has a different effect than expected by revealing rather than overcoming the ludonarrative dissonance. The ludonarrative dissonance conveyed by has the effects of ironic interpretative possibilities. This paper looks at dissonance in two dimensions, and the first is the dissonance between the play-narrative structure inside the game. induces the player to recognize the dissonance and actively reconstruct the meaning of the whole game by reminding the player of the dissonance that occurs between the two structures. Second, it stimulates the cognitive dissonance that exists inside the player playing the game beyond the internal structure of the game. That is, by expanding the concept of gameness, it evokes the possibility that games can function more than a tool for convenient self-efficacy. As such, the ludonnarrative dissonance can be a more fundamental redefinition of game nature and an expression of a problem consciousness about the possibility of change.

• Korean small business review
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• v.43 no.2
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• pp.31-57
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• 2021

This study delves into a question as to how the concept of corporate social responsibility (CSR) is internalized across corporations. CSR internalization refers to the process where a corporation incorporates CSR practices into its business practices. Drawn from the institutionalization process of knowledge adoption under environmental pressure, we pay attention to the roles of proximity, defined as the distance between environmental characteristics and organizational characteristics of corporations. And we argue that the extent to which a given firm is situated in the environment knowledgeable will make the firm likely to adopt CSR practices. To test this idea, we figure out when and how corporations participate in the B-Corporation Movement in the U.S., through the lens of proximity. Specifically, we subdivide proximity into geographical proximity, organizational proximity, and overlapped proximity and examine whether proximity can increase the likelihood of adopting CSR practices. With a sample of 536 start-ups which had participated in the B-Corporation Movement between 2007 and 2017, we find that the three types of proximity consistently increase the likelihood of becoming a certified B-Corp. This suggests that a corporation is highly likely to accept the concept of CSR under external pressures, along with its intrinsic motivation, which provide theoretical and practical implications on CSR internalization.

• Journal of Popular Narrative
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• v.26 no.4
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• pp.183-212
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• 2020

GL(Girls' Love), which deals with romance between women, is considered a small, minor culture in the sub-culture market. Nevertheless, recent 'reboot feminism' in the voice of women in the epic that appears to be the central protagonist is increased, and interest in naturally glIncreasing. It encourages those who declare "post BL" to consume GLs featuring female characters instead of male characters. In an atmosphere where female creators consume female dictionaries who write women's stories and argue that they should expand the scope of their female counterparts, "Her Simcheong," a webtoon that won the 2018 Our Comics Award, explores the possibility of female epic through rewriting myths. Gender norms given to women, such as filial piety and nirvana, all get new names in . A good daughter is a liar, and a good wife has a woman she loves. Besides Simcheong, hit-and-run mothers, Jang Seung-sang's wife and Jang Seung-sang's daughter-in-law also focus on female characters' stories, highlighting solidarity among women to survive in a male-dominated society. In this process, solidarity among women naturally leads to GL imagination. Her Simcheong describes direct sexual contact, such as kissing and hugging among women, as beautiful illustrations, and shows romance between women in a manless world. While solidarity among women is always regarded as 'undangerous' friendship or girlish sensibility, the romance between women in breaks the cultural rules of women's growth novel and women's trade. This reveals the inconsistency of the conspiratorial male solidarity, which has been trading women around hegemony.

• Journal of the Korean Society of Floral Art and Design
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• no.45
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• pp.31-46
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• 2021

With the advent of the post-COVID19 era, people must maintain social distancing to quarantine. However, this rule deprives people of freedom. Therefore, this study proposes a new normal plan for urban park design using drive-thru to recreate space for people to maintain and enjoy their previous lives while complying with quarantine rules. Olympic Park has a large floating population, and is one of the places where drive-thru is available. Therefore, the study designed this place to be the only cafe that could be operated if other cafes were shut down due to social distancing. The cafes in the park were designed into five spaces based on Olympic Park's flag motifs. The results were as follows. The cafe's name is CUPPY (Cup+Coffee), while each logo letter is expressed using the colors of the Olympic flag: blue, yellow, black, green, and red. The cafe spaces were divided into five continents (Europe, Asia, Africa, Oceania, and America), as symbolized by the Olympic flag, with the driving route shaped like the Olympic logo to match the five spaces. Human beings need change and adaptation in various fields to live in a post-COVID19 era that they have never experienced before. Just as the New Normal changes with time, and should, research is essential for presenting a New Normal in urban park design that reflects this disaster situation following the COVID-19 crisis. On this very point, we expect that this research will serve as a reference for urban park design. Additionally, it is believed that continuous suggestions and research will be necessary to apply the model to more diverse environments.

• Journal of the Korean Society of Floral Art and Design
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• no.42
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• pp.3-21
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• 2020

In this paper, the funeral was defined as a culture of death and, on the most important ideological basis, the biological death was not recognized as the end of the world, but as a starting point for another life. Various funeral cultures were investigated and the funeral floral design was analyzed through the case. Based on this, it was concluded that Korea's funeral floral design was an impediment to the development of funeral floral design, similar to the use of limited materials. Storytelling, a communicative concept through the exchange of emotions and opinions, rather than unilaterally conveying a message as an answer, is one of the most effective marketing strategies in the emotional consumption era. Based on this, the target person was selected to analyze life and draw suggestions from his life. Accordingly, the production of the work was attempted by applying storytelling to the funeral floral design. The painting design applied to storytelling expressed the symbol and meaning of the painting design material, and the color and form of the floral design in various forms and colors of pastel line, which are based on peach color that symbolizes the deceased, in a departure from the traditional funeral painting design with the solemn atmosphere of the geometric design centered on the white chrysanthemum material.

• Journal of the Korean Society of Floral Art and Design
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• no.42
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• pp.63-96
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• 2020

The flower arrangement that human beings interact with the natural plants have characteristics according to their historical background and ethnicity and different aspects of culture related of the flower arrangements have been created by human inspiration and formative ability. The Korean flower arrangement is a product of civilization which originated in the natural environment of the four seasons. As background with the natural unity ideology, the Korean Flower Arrangement makes the life and philosophy of the naturalistic nature that flows in the mind of our nation to the relaxing beauty suited on cultures of ages by the Virtue, the Will, and the Vitality. The Literary Flower Arrangement is, based on the higher human personality and poetic sentiments as ideologies of our traditional oriental philosophy, the formative art made for aesthetic implications of philosophy by consisting plants' characters and tastes without expression of technical skills. In this study, focused on pine tree, in order to clarify that the flower arrangement of our spiritual culture is the Literary Flower Arrangement, make Identifying aesthetic characteristics through, the backgrounds and sources of being expressed by the Literary Flower Arrangement, poetic feelings, symbolism, metaphor, the formative form of flower arrangement, decoding of the flower arrangement genes, and the same time deduce the record of literary work and classify it each era, and establish the Literary Flower Arrangement theory which is the essence of Korean flower arrangement.

• Korean Association of Arts Management
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• no.55
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• pp.75-113
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• 2020

This research aims to identify current issues of arts education programs which have designed for North Korean Refugee Youth in South Korea and then navigates further steps to better serve the group. The purpose of study also pertains to the '2010 Seoul Agenda: Goals for the Development of Arts Education' announced at the Second World Conference on Arts Education, particularly, to the third Goal indicating how arts education practices can contribute to resolving social and cultural issues and promoting social cohesion and intercultural dialogues (UNESCO, 2010). This research engages with critical theory approach and adopts qualitative content analysis for collected documents and interview data. Based on the findings of this research, interview participants found its need of current arts education program for North Korean refugee youth become more value-driven and participant-centered. Currently, those programs available seem to incline to helping their adjustment to the South Korean society through arts-related activities, such as enhancing Korean language skills and learning Korean culture. Rather, it has been addressed that providing emotional and psychological supports and opportunities to search their own 'voice(s)' should be core objectives of the arts education programs. Moreover, when it is offered, arts educators and administrators need to make sure that participants can feel safe and secure as being present at the space for programs in order to express and encounter their true inner voice(s).

• Journal of Korea Entertainment Industry Association
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• v.14 no.4
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• pp.67-75
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• 2020

Metonymy can be said to be the only language's meaning shifting technique that exists in the domain of a single human thought in order to obtain a transparent cognitive effect. The purpose of this study was to analyze the 'descriptive metonymy' of the advertising content language constructed by the cognitive principle and to find a way to use it in media language education for social and cultural interests and reflection of college students. The metonymy used in advertising media contrasts with the difficulty of the metaphorical interpretation of "opaque and distant" reasoning. Storyboards, mostly focused on human emotions and behaviors, used metonymy's 'transparent and easy meaning shifting technique'. I have found that I can expect the efficiency of media language education that contains the interest and sociocultural interest, self-reflection, and future imagination of college students. Now, there is less need to perform cognitive reasoning for advertisements with ambiguous metaphor techniques. Lastly, in order to produce successful advertising content, we expect to use the language technique of 'narrative metonymy' with warm feelings of humans, and acknowledge the lack of quantitative research and leave it as a task for the next research.

• Journal of Korea Entertainment Industry Association
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• v.14 no.2
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• pp.141-153
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• 2020

The purpose of study is to examine the role of the Professor's friendly behavior as a parameters in the course of Paralanguage Utilization Training using pronunciation, stress, voice tone, speed, pause and expression of feelings affecting of Audiobook text shaping. the results of this study will be a reference to training on the use of Paralanguage for dynamic shaping of Audiobook text and recognizing the need and influence of professors' friendly behavior as a parameters. The results of the study are as follows. First, training in the use of Paralanguage was shown to have a positive effect on the Shaping of Audiobook text and served as a key factor in conveying the original meaning of text. Therefore, if we look at the significance and content of training using Paralanguage and continue training using Paralanguage, it will actually help to shape Audiobook text. Second, the professor's friendly behavior partially acted as a parameters role between training in the use of Paralanguage and shaping Audiobook text. The professor's friendly behavior has helped form Audiobook text by providing a sense of trust and will increase the level of completion for training in the use of Paralanguage. Thus, training in the use of Paralanguage Utilization Training could result in more effective Audiobook text shaping when conducted in conjunction with the professors' friendly actions. Therefore, it was shown that the ability to use Paralanguage and the professor's caring and friendly behavior to help them perform better were more effective when they simultaneously affected Audiobook text shaping.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.375-388
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• 2021

This study aims to contribute to the understanding of consumer behavior during the COVID-19 by comparing blog reviews of an over-the-top (OTT) online video service from before and during the pandemic. We anticipate that the COVID-19 outbreak prompts the use of the OTT service as part of an emotion-focused coping strategy derived from the loss of personal control and the subsequent avoidance motivation. We also posit that a strong yearning for life before COVID-19 will increase interest in the content that fulfills a need for nostalgia. Our analysis of Netflix reviews provides empirical evidence of the effects of an emotion-focused coping strategy and nostalgia on OTT service usage. First, the titles of the reviews posted during COVID-19 indicate that consumers were less likely to mention OTT services other than Netflix, more interested in domestic content, and used OTT services as an avoidance-denial strategy. Second, the blog content demonstrates that while pre-COVID reviews tend to focus on the practical benefits of OTT services, those posted during the pandemic focus on mood, emotions, and dialogue. In addition, interest in comedy and romance genres increased during COVID-19. Third, we identified a greater preference for realistic or everyday content that depicted the pre-pandemic era. This is the first empirical study to investigate the effects of COVID-19 on video streaming usage in Korea. In addition, this research contributes to the field of marketing by expanding our understanding of online video service users during COVID-19 and identifies practical implications for OTT services in the midst of a pandemic.