• Title/Summary/Keyword: 衛氣

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A Study on Implementation of a Disaster Crisis Alert System based on National Disaster Management System

  • Hyong-Seop, Shim
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.1
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    • pp.55-63
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    • 2023
  • In this paper, we propose a function and service of the Disaster Crisis Alert Management System that automatically analyzes the situation judgment criteria to issue a disaster crisis alert and a plan to operate in the National Disaster Management System(NDMS). In the event of a disaster, a crisis alert(interest-caution-alert-serious) is issued according to the crisis alert level. In order to automatically analyze and determine the crisis alert level, first, data collection, crisis alert level analysis, crisis alert level judgment, and disaster crisis alert management system that expresses the crisis alert level by spatial scale(province, city, district) were implemented. The crisis alert level was analyzed and expressed in two ways by applying the intelligent crisis alert level(determination of regional sensitivity, risk level, and crisis alert level) and the crisis alert standard of the crisis management manual(province-level standard setting). Second, standard metadata, linkage of situation information of target) and API standards for data provision are presented to jointly utilize data linkage and crisis alert data of the disaster and safety data sharing platform so that it can be operated within the NDMS.

Influences of Crisis Types and Crisis Communication Strategy on Consumers' Attitudes and Negative Behavioral Intentions in the Auto Market: in the Case of Chinese International Students (자동차시장의 위기 유형과 커뮤니케이션 전략이 소비자 태도와 부정적 행동 의도에 미치는 영향: 중국인 유학생을 중심으로)

  • Lu, Yeshan;Choi, Youjin
    • The Journal of the Korea Contents Association
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    • v.20 no.10
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    • pp.294-307
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    • 2020
  • The global automotive industry has suffered various crises such as products defects and unethical company management. In order to examine the effectiveness of crisis communication strategy of an automotive company with Chinese consumers who occupy the largest proportion in the global market, this research analyzed the influences of crisis responsibility, crisis types, and crisis communication strategy on attitudes to a company, intentions of negative communication, and intentions to participate in a boycott. A 2(crisis responsibility: high/low) × 2(crisis types: corporate ability/corporate crisis responsibility) × 2(strategy: defensive/accommodative) experimental design was conducted with 1,600 Chinese students in Seoul. High crisis responsibility and corporate social responsibility crises were related to unfavorable attitudes to a company, higher intentions of negative communication, and higher intentions to participate in a boycott. Crisis responsibility and communication strategy showed a significant interaction. When crisis responsibility was high, the accommodative strategy was more effective than the defensive strategy. When crisis responsibility was low, there was no difference between the strategies. Corporate social responsibility crises found no difference between the strategies regardless of the crisis responsibility level. In the case of corporate ability crises, the accommodative strategy was more effective for the high crisis responsibility crisis.

Development of Public Diplomacy Crisis Communication Model and Its Application (공공외교 위기커뮤니케이션 모델의 개발과 적용)

  • Jangyul Kim
    • Journal of Public Diplomacy
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    • v.3 no.2
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    • pp.1-34
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    • 2023
  • This study finds that the South Korean government's public diplomacy efforts have focused on promotional activities such as the "K-wave" or responses to controversial historical issues. However, the South Korean government needs to be more prepared for strategic responses to unexpected crises and subsequent communications. This paper attempts to apply crisis communication research developed in the field of public relations to public diplomacy. To do so, this research reviewed theories in crisis communication, an essential area of public relations, and developed a crisis communication model. The model was then applied to several crisis case studies to suggest how to develop response strategies and conduct communications. As a result, this research developed an Ongoing Public Diplomacy Crisis Communication Model (PDCCM) that can be applied to public diplomacy research and practice. The model identifies four crisis communication principles (be quick, be open, be consistent, be authentic) that should be applied in six phases. Following continuous social listening and monitoring, governments should analyze crisis situations using sense-making, develop short- and long-term crisis response objectives, response strategies, and communication messages depending on the level of responsibility, implement crisis communication, and conduct post-crisis evaluation.

신첨성대 - 위기관리의 본질

  • Choe, Jun
    • The Science & Technology
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    • v.30 no.5 s.336
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    • pp.24-25
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    • 1997
  • 사회적으로 커다란 사건이 발생할 때마다 위기관리가 필요하다느니, 위기대응능력이 부족하다느니 하는 얘기를 자주 듣게 된다. 그러나 위기관리라고 하는 것을 올바로 이해하고 그것을 정착시켜 나가고자 하는 노력은 그다지 찾아 볼 수 없다. 왜냐하면 위기관리를 그다지 발생할 것 같지 않은 어떤 특별한 사건에 대해 어떤 특별한 방법에 의해 대처해야 하는 것으로 생각하기 때문이다. 위기관리는 결코 특별한 상황에 대처하기 위한 특별한 관리가 아니다. 위기를 유발시키는 사건과 그에 따른 상황은 우리의 일상 속에 존재하고 있기 때문이다.

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The Impact of Crisis Response Strategy on Brand Attitude - Focus on the Crisis Type and Cause Related Marketing - (기업의 위기대응전략이 브랜드 태도에 미치는 영향 - 위기 유형과 기업의 공익연계 마케팅을 중심으로 -)

  • Seol, Sang-Chul;Jung, Sung-Gwang;Choi, Woo-Young
    • Management & Information Systems Review
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    • v.34 no.5
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    • pp.251-276
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    • 2015
  • This study is to review the attitude of consumers on the crisis response strategy (defensive vs. receptive) that the company implements in crisis situations. Also, the interaction between the crisis response strategy that the company implements and the crisis type of companies (corporate ability vs corporate social responsibility) was discussed. In addition, the interaction between the messages (abstract vs. concrete) of public interest associated marketing implemented prior to crisis situations and the crisis response strategy implemented after crisis situations was discussed. And these results were reviewed to see if the same result can come out after controlling the involvement on consumer's public interest associated marketing as a covariate. The main results of this study are as follows. First, regarding the crisis response strategy, in the company's crisis response strategy, the receptive attitude was more favorable for the consumer's attitude than the defensive attitude. Second, it was seen that there is a significant interaction between the crisis response strategy of companies and the crisis type of companies. Third, it was seen that the crisis response strategy of companies has a significant interaction with the message type of public interest associated marketing. Lastly, the involvement showed a significant effect as a covariate and the interaction between the crisis response strategy of companies, the crisis type of company and the message type of public interest associated marketing can be confirmed even after controlling the involvement. In the conclusion of the study, the direction on implications, limitations and future.

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The Effect of Crisis Management System on Crisis Preparedness -Focusing on Multi-Mediating Effect of Crisis Monitoring and Learning from Failure- (기업의 위기관리체계가 위기대비에 미치는 영향 -실패경험 학습과 위기모니터링의 다중매개 효과를 중심으로-)

  • Kweon, Dae-Weon;Choi, Su-Heyong;Kang, Hee-Kyung
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.169-184
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    • 2022
  • The purpose of this study is to give a help organizations facing various crises establish effective crisis preparedness plans by confirming the effect of an organization's crisis management system on crisis preparedness, and by confirming the multiple mediating effects of crisis monitoring and learning from failure. The survey for the empirical study was conducted targeting 121 executives, directors, mangers and mid-level employees of the MBA program of the P National University. Confirmatory factor analysis, reliability analysis, and regression analysis were performed using SPSS 25 and Amos 25, and mediating effect analysis was performed using the boot-strapping technique using process macro. As a result of the study, it was found that the crisis management system had a positive (+) effect on crisis preparedness, and learning from failure and crisis monitoring multi-mediate between the crisis management system and crisis preparedness. Through the research results, it was confirmed that there was a significant effect of learning from failure and crisis monitoring that had an effect on crisis preparedness. As an implication, a crisis preparedness plan suitable for the organizational situation was presented, and the limitations of the study and future research directions were presented.

The Difference between News Coverage and News Release of Political Parties During A Political Crisis (정치적 위기에 대한 정당들의 위기대응 메시지와 뉴스보도와의 차이)

  • Cho, SeungHo
    • The Journal of the Korea Contents Association
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    • v.18 no.11
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    • pp.47-54
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    • 2018
  • The purpose of this study is to explore a difference in crisis between media and parties. This research examined political crisis situation, crisis response, and media coverage using a case. Two main political parties in Korean faced the illegal fund raising case during the 16th presidential election. They used types of crisis response strategies for restoring or maintaining their reputation. This study found that a party's crisis response was consistent with news media, but another party's message was significantly different from news media. Such match or mismatch between a party and news media will influence on public evaluation toward a crisis response. This study has meaningful contribution in that the difference between an organizational crisis response message and news media coverage is significant.

A study of Structural relationship between public crisis communication and Heart & Fellings influence and behavioral intention in crisis risk situations (국가적 위기·위험상황에서 대중(大衆) 위기커뮤니케이션과 심정(心情) 영향력 및 행동의도간의 구조적 관계)

  • Lee, Jung-Eun
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.239-251
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    • 2022
  • This study tried to understand the structural relationship between public crisis communication, emotional influence, and behavioral intention in a national crisis/risk situation. Based on the results of previous studies and empirical studies, the results of crisis/threat type, crisis/threat response, sentiment (crisis/risk responsibility, strategic risk/risk reflective response), and action intention For tourists who visit tourist destinations, as well as the relationship between crisis and risk communication at the tourist destination and one of the unique emotions of Koreans (crisis threat responsibility, strategic response, and reflective response to crisis threat) The relationship between the outcome variable, behavioral intention, was identified. A theoretical study was conducted on each research concept to achieve the proposed research purpose. Based on this, a questionnaire was drawn up and empirical research was conducted in parallel. Three hypotheses were established, and meaningful results were confirmed according to the results of the hypotheses. When a risky situation occurs, the government, business, and local community will actively respond and respond to it as an opportunity to offset the risk of crisis.

Spillover Effects among Chinese, Korean, and the U.S. Stock Markets -Comparison of the two financial crises- (아시아 외환위기와 글로벌 금융위기에서의 중국, 한국, 미국주식시장 사이의 spillover효과에 관한 연구)

  • Kim, Kyu-Hyong;Chang, Kyung-Chun;Shi, An-Qi
    • Management & Information Systems Review
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    • v.29 no.2
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    • pp.97-118
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    • 2010
  • This paper explores the mean and volatility spillover effects among Chinese, Korean, and the U.S. stock markets during the Asian and global financial crises. We found that, during the Asian Financial crisis, there was no mean spillover effect to the Chinese stock markets. However, there were reciprocal mean spillover effects between the U.S. and the Korean market. This implies that Korean market was open, while Chinese market was secluded from the international financial market at that time. The negative volatility spillover effect between the U.S. and China reinforces this finding. During the global financial crisis, there was reciprocal mean spillover effect between the U.S. and China, and between the U.S. and Korea. This may reflect the fact that Chinese market has opened to the international financial market. However, the volatility spillover effect does not exist between China and the U.S., while the U.S. and Korea has reciprocal volatility spillover effect to each other. These findings may imply that China is still in the process of opening her stock market to international investors.

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Content Analysis of Crisis Response Communication Strategies along Crisis Stages for Match-fixing Case in K-League (프로축구 승부조작 사건에 대한 프로축구연맹의 위기단계별 위기대응 커뮤니케이션 전략 분석)

  • Bang, Shinwoong;Hwang, Sunhwan
    • The Journal of the Korea Contents Association
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    • v.14 no.5
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    • pp.390-402
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    • 2014
  • This study, based upon the Sturges' crisis stages, examines the crisis response communication strategies of Korea Professional Football League(KPFL) for the K-league match-fixing case as well as the frequency of related news articles and the source of information. To explore the crisis response communication strategies the Korea Professional Football League used, a total of 118 news articles were analyzed using the content analysis and frequency analysis. The unit of analysis for crisis response communication strategies is sentence. The frequency of news articles based upon the crisis stages shows highest rate at the acute crisis stage. The source of information for news reports shows that KPFL was one of the major sources of the news reports. KPFL's crisis response communication strategy throughout all stages of the crisis stage shows that corrective action strategy was used highest ratio. In particular, the crisis response communication strategy between team, player and KPFL was shown lack of consistency throughout all crisis stages. Implication and future research direction for the results are discussed.