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http://dx.doi.org/10.5392/JKCA.2018.18.11.047

The Difference between News Coverage and News Release of Political Parties During A Political Crisis  

Cho, SeungHo (숭실대학교 글로벌통상학과)
Publication Information
The Journal of the Korea Contents Association / v.18, no.11, 2018 , pp. 47-54 More about this Journal
Abstract
The purpose of this study is to explore a difference in crisis between media and parties. This research examined political crisis situation, crisis response, and media coverage using a case. Two main political parties in Korean faced the illegal fund raising case during the 16th presidential election. They used types of crisis response strategies for restoring or maintaining their reputation. This study found that a party's crisis response was consistent with news media, but another party's message was significantly different from news media. Such match or mismatch between a party and news media will influence on public evaluation toward a crisis response. This study has meaningful contribution in that the difference between an organizational crisis response message and news media coverage is significant.
Keywords
Political Crisis; Crisis Response; News Media; Crisis Communication;
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