• 산경연구논집
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• 제11권1호
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• pp.7-17
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• 2020

Purpose: This study aimed at exploring the product choice tendency differences between the consciousness and unconsciousness of goal orientation when product attributes is perceived to be compatible with the goal orientation. Research design, data and methodology: Empirical study used a 2 (goal conscious vs. unconscious) × 3 (hedonic vs. performance vs. reliability attribute) between-subjects design and one control group. To verify hypotheses, χ²-test was conducted to 320 questionnaire data answered by undergraduate students of Jiangxi Normal University in China. Results: First, consumers under unconscious condition showed a higher product choice consistency based on compatibility between hedonic (performance) attribute of the product and their hedonic (performance) promotion goal-orientation than those under the conscious condition. Second, product choice effects of compatibility between reliability attribute of the product and prevention goal orientation were not significantly different between consumers' consciousness and unconsciousness of their prevention goal orientation. Conclusions: Marketers of 'under dog' should try to develop and deliver the product attributes different from the attributes of 'top dog.' And the 'top dog' marketers should help their customers to avoid the conflicts by developing the environment of inducing their goal orientation unconsciously. Brand marketers should always pay attention to the reliability attributes concerned with the prevention goal orientation.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회/대한산업공학회 2003년도 춘계공동학술대회
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• pp.800-807
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• 2003

Decomposition of tasks in the ordinary manufacturing systems is usually based on the predefined goal of the system. To achieve the high-level-goals (e.g., factory goal or company goal), several sub-goals should be achieved in advance. However, goals can change along with the current status of the system and the external environmental situations. Thus, a manufacturing system should support the goal-formations which can be bearable these changes for efficient and effective operations. Therefore, it IS necessary to develop a systematic methodology for the goal-formations in a manufacturing system. Especially, the formation and/or change of goals in real-time should be possible for distributed and dynamic systems including the fractal manufacturing system (FrMS). In this paper, a threefold methodology is proposed for the goal-formation process (GFP) in the FrMS; 1) a goal­generating process (GGP) to make and propagate fuzzy goals, 2) a goal-harmonizing process (GHP) to eliminate or reduce conflicts and interferences of goals by using a mobile agent- based negotiation scheme, and 3) a goal-balancing process (GBP) to make a compromise between goals by using quantifiable indicators of the manufacturing system.

• 한국정보과학회:학술대회논문집
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• 한국정보과학회 2000년도 가을 학술발표논문집 Vol.27 No.2 (1)
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• pp.343-345
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• 2000

기존의 객체지향, 구조적 방법적인 패러다임에서의 접근은 본질적으로 Goal 중심의 에이전트 시스템의 특성과 성질을 적절히 반영하기 어렵다. 그러므로 패러다임의 이동을 기하여 에이전트 시스템의 분석 관점을 Goal에 맞추고, Goal을 달성하려는 에이전트를 모델링해야 한다. 본 논문에서는 에이전트 기반의 소프트웨어를 효율적으로 분석하기 위하여 문제영역을 Goal의 측면에서 분석하고, Agent 선택 규칙으로 에이전트를 추출하여, 사용자의 요구사항을 달성하기 위한 에이전트들을 모델링하는 방법을 제안한다.

• 산업공학
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• 제15권4호
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• pp.460-473
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• 2002

The objective of this paper is to design a Goal Alternatives Disposition System having three main subsystems for setting, evaluating and selecting goal alternatives. For setting of goal alternatives, System Alternatives Tree(SAT) structure will be developed, which has a computation algorithm for setting decision alternatives by the concept of System Priority Number(SPN). For evaluating and selecting of goal alternatives; First, Normative and Exploratory Priority Indices which consider technical performance to the goal, cost and feasibility are developed respectively. Second, Integrated Priority Index is built up to determine the total priority of the Goal Alternatives Disposition(GAD) system. For the design and verification of the GAD system, technological forecasting structure theory, systems engineering methodology will be used.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2006년도 춘계공동학술대회 논문집
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• pp.1235-1239
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• 2006

Fractal manufacturing system (FrMS) distinguishes itself from other manufacturing systems by the fact that there is a fractal repeated at every scale. A fractal is a volatile organization which consists of goal-oriented agents referred to as AIR-units (autonomous and intelligent resource units). AIR-units unrestrictedly reconfigure fractals in accordance with their own goals. Their goals can be dynamically changed along with the environmental status. Since goals of AIR-units are represented as fuzzy models, an AIR-unit itself is a fuzzy logic controller. This paper presents a goal regulation mechanism in the FrMS. In particular, a reinforcement learning method is adopted as a regulating mechanism of the fuzzy goal model, which uses only weak reinforcement signal. Goal regulation is achieved by building a feedforward neural network to estimate compatibility level of current goals, which can then adaptively improve compatibility by using the gradient descent method. Goal-oriented features of AIR-units are also presented.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2006년도 춘계공동학술대회 논문집
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• pp.167-171
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• 2006

It has been well known that customer' needs have much influence on the structure of supply chains. Uncertainty in customer demands forces companies' supply chains to be very flexible. When a company can not meet customers' changing needs, competitiveness in market places will be jeopardized. To survive in the competitive market places, structure of supply chains should be reconfigurable. In this paper, fractal concept is adopted to handle the reconfigurable issue. In a fractal-based SCM, structure of supply chains can be automatically reconfigured through the dynamic restructuring process with a fractal goal model. Goal in the system is divided into sub-goals, which are represented by a fractal goal model. The fractal goal model is a formal model which can be evaluated, changed, and scaled easily. Thus a well-designed fractal goal model is indispensable for a fractal-based SCM, and enhances the reconfigurability. Fractal structure for reconfigurable SCM is designed and presented. Fractal goal model is applied to SCM and an exemplary case is also briefly illustrated.

• 대한안전경영과학회지
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• 제12권3호
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• pp.263-269
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• 2010

This study examined the relative effect of participative and assigned goal-setting on team performance quantity and trend. Participants were 30 college students. They were divided into 15 pairs considering individual typing speed. Members in each pair were randomly assigned to the two experimental conditions. Participants were asked to type materials for 19 days. The dependent variable was the number of words typed. The results indicated that there was no significant difference in performance quantity between the two conditions. However, the average percentage of goal accomplishment under participative goal-setting condition was higher than that under assigned goal-setting condition. Also, the results showed that the difference in trend between two conditions was statistically significant.

• 한국초등과학교육학회지:초등과학교육
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• 제37권4호
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• pp.430-439
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• 2018

The preservice elementary teachers' goal orientations for science teaching (mastery/ability-approach/ ability-avoidance/work-avoidance goal) were measured. We also examined how the goal orientations were related to their images of science class (preferred/avoided). The results showed that the student teachers (75 males and 82 females) tended to have the mastery or ability-approach goals rather than the ability-avoidance or work-avoidance goals for science teaching. For avoided class, they tended to show teacher-centered components (eg., teacher: lecturing, students: watching and listening, environment: chalkboard), while rarely to show such teacher-centered components for preferred class. Regarding the relationships between the goal orientations and the images of science class, the significantly positive relationship was found between the ability-approach goal orientation and teacher-centered image of avoided class. However, the teacher-centered image for preferred class was positively related to the ability-avoidance goal orientation. The educational implications and future directions were discussed.

• 유통과학연구
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• 제12권2호
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• pp.39-47
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• 2014

Purpose - The ultimate goal of a franchise system comes from its win-win strategy. Agency theory uses goal incongruity to examine complex contracting problems between buyers and suppliers. Goal incongruity within a contractual relationship can be defined as the agent's desire not to cooperate. It is the degree to which the contractual terms do not satisfy the agent's goals. The greater the goal incongruity between the agent and the contract, the more likely it is that the agent will meet the terms of the contract. Thus, goal incongruity between buyers and suppliers has close relationships with both behavioral and financial performance. This study tries to examine these relationships in the franchise context using a model including related variables, such as regulatory foci, financial performance, and opportunism, to explain the reasons that not all franchisees perform their best. In particular, the study examines the effects of goal incongruity on regulatory focus, and the effects of regulatory focus on performance and opportunism. In short, the objective is to determine goal incongruity's effect on regulatory foci, and the effect of regulatory focus on performance and opportunism. Research design, data, and methodology - This study used data collected from the franchisee managers of 104 franchisors in South Korea. The franchisors include more than 10 franchisees, the majority of whom have been in business for more than five years. The study also surveyed 104 franchisees, matched with their franchisors for the sake of a dyadic approach. The study used regression analysis to test the hypotheses. Results - H1 and H2 predicted that goal incongruity would decrease promotion focus and increase prevention focus. Supporting H1, the result indicates goal incongruity had a positive effect on promotion focus. However, H2 was not supported. Goal incongruity had no significant effect on prevention focus (β = -.375, t = -4.331 and β = -.145, t = -1.950, respectively). H3 and H4 predicted that promotion focus would increase financial performance and decrease opportunism. Supporting these hypotheses, the results indicate that promotion focus had a positive effect on financial performance and a negative effect on opportunism (β = .771, t = 7.899 and β = -.765, t = -6.778, respectively). H5 and H6 predicted that prevention focus would decrease financial performance and increase opportunism. However, the results do not support these hypotheses. The results indicate that prevention focus had no effects on opportunism or financial performance (β = -.130, t = -1.070 and β = .090, t = .641, respectively). Overall, the evidence generally supported the hypotheses. Conclusion - Goal incongruity between a franchisor and a franchisee increases the franchisee's financial performance and opportunism, and the relationship is mediated by promotion focus. Interestingly, however, prevention focus has no mediating effect between goal incongruity and performance. Even though no significant relation exists between goal incongruity and prevention focus, the results have two implications. First, decreasing goal incongruity can improve financial performance and suppress franchisee opportunism. Second, the relationship between goal incongruity and performance affects promotion-focused franchisees.

• 한국인터넷방송통신학회논문지
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• 제17권2호
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• pp.263-269
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• 2017

'목표모델'은 대규모 시스템의 관리에 인간의 개입을 최소화하기 위한 대안으로 제시된 '자율제어 시스템'의 지식 베이스이다. '자율제어 시스템'은'목표모델'을 기반으로 '자율제어'의 네 단계인 '모니터링-분석-계획-실행'을 수행하기 때문에 대상 시스템의 '목표모델' 달성 비율을 정량화할 필요가 있다. 따라서 본 논문에서는 '목표모델'의 달성비율을 정량화하기 위한 '목표모델의 확률적 평가'를 나타낸다. 평가는 '목표 모델링 및 가중치 부여', '목표모델 모니터링', '목표모델 평가 및 분석' 총 3단계로 구성되어 있다. 연구를 통해 '자율제어 엔진'에 지식 베이스를 제공하고, 가중치를 적용한 '목표모델'을 평가함으로써 시스템의 신뢰성 향상이 가능하다. 사례연구로써 'Smart IoT Kit'에 '목표모델'을 만들어 적용하여 제안 연구에 유효성을 입증한다.