• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.3_4
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• pp.354-363
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• 2003

In this research, an internet-based fabric information system has been developed. Recently, the numbers of textile industries which have their own homepages to advertise their product fabrics fur apparel through the Internet and textile e-Commerce web sites rapidly increase. Unfortunately, traditional fabric information systems based on direct meeting and trust cannot give sufficient information to numerous visitors of the Internet sites including fabric buyers for apparel. They can just view 3-dimensional fabric images and text-based specifications such as fabric density, composition, colors, weight, etc. To solve these problems, the new fabric information system fur apparel has been developed. The web-based fabric information system is composed of the following six modules; $\circled1$ fabric database management system, $\circled2$ a 3-D fabric drape image viewer to illustrate fabric appearances, $\circled3$ a virtual wearing system to apply a fabric to garment designs, $\circled4$ a fabric property viewer to confirm fabric characteristics, $\circled5$ a QC (quality control) document generator to manufacture high qualify garments with a fabric, and$\circled6$actual display mall to view actual fabrics. The fabric information system is simply performed by visitors clicking the buttons hyper-linked with JAVA applets on web browser. The web-based fabric information system enables the web site visitors to understand fabrics shown on the Internet in more details.

• Journal of Global Scholars of Marketing Science
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• v.17 no.1
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• pp.101-122
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• 2007

Recently, as internet shopping mall users rapidly, a form of shopping changed from off line to on line. The rapid growth of customers and transaction volume through evolution of new media, internet, brings new problems to internet marketers. It is the most important task that how internet shopping mall operators obtain their customers trust and repeat buying. This empirical research investigates online shoppers for their trust dimensions for online retailers. The study aimed to determine whether e-trust antecedents(perceived reputation, perceived quality, perceived value) influence trust dimension and whether the multidimensional trust contributed differently to perceived risk and willingness to depend on e-retailers. Consequences of the research are as follows: First, it reveals that of reputation, web site quality of the internet shopping mall have influence upon trust dimension. Second, the higher level of trust consumers have, the higher level of willingness to depend and intent to revisit on the retailers they have. But level of perceive risk consumers have not influences on willingness to depend on the retailers. It is necessary for internet shopping mall to development its reputation and familiarity to obtain customer's trust. Accordingly, this research will be helping internet shopping mall insight for marketing strategies, constantly should study about action and mind of consumer.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.25 no.5
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• pp.1225-1233
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• 2015

This study investigates the effects of information security awareness arising from E-Commerce in terms of the Elaboration Likelihood Model(ELM) and analyzes the moderating effect of the trust's involvement and experience. Consumers are using E-Commerce Web sites, depending on the level of involvement and experience in E-Commerce. This study is based on the ELM, the information security awareness of consumer confidence in E-Commerce form, according to the degree of experience and involvement suggested a theoretical model to describe the effect that the scaling and, through empirical studies validation of model. Consumer confidence is formed the attitude of the E-Commerce company through different paths, depending on the type of awareness in the E-Commerce web site, this moderate has the effect of consumer involvement and experience. Studying the information security awareness of consumer in the on E-Commerce is considered to present a new perspective on trust.

• The Journal of Society for e-Business Studies
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• v.11 no.1
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• pp.25-52
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• 2006

This study focuses on customer perception of security control under Internet banking environment Internet banking customers' understanding of security control is insufficient. They are not fully aware of security technologies for Internet banking. Moreover, they cannot know which control is implemented and maintained on an Internet banking site when visiting the site. This study, therefore, attempts to find the impact of customer perception of security control on Internet banking acceptance. The research model is based on the TAM (Technology Acceptance Model), and introduces trust as an additional belief. Trust has been investigated in the marketing area, and begins to be focused in e-business area. A Web survey of Internet banking users collected 845 cases. Statistical analyses, using SEM (Structural Equation Modeling), partially supported the hypotheses that perceived strength of security control has an impact on three beliefs: trust, perceived usefulness, and perceived ease of use. We also verified the impact of these beliefs on attitude toward using, on behavioral intention to use, and on actual use. It is, therefore, verified that perceived strength of security control is a determinant of Internet banking acceptance.

• International Commerce and Information Review
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• v.4 no.2
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• pp.27-46
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• 2002

Nowadays, the explosive evolvement of Internet. which is referred to as EC, has been prevailing. That has given the chance all of the world consumers to contact all of the world companies to enter into business relationship. But, electronic commerce laws have been established per conventional jurisdiction. some legal issues take place in the field of cross-border electronic commerce, including the governing law and competent courts. In this situations, it is gradually and widely required to lay down the internationally harmonized electronic commerce legal framework. Now, there are a lot of legal issues assumed in EC, in this study, we studied three precedence problems concerning B2C: Consumer Protection Law regarding B2C, Personal Information Protection Law in Private Sector regarding B2C, Web Site Trust Mark System.

• Journal of Korea Society of Industrial Information Systems
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• v.8 no.1
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• pp.97-111
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• 2003

The purpose of this study is to identify the consumer's website attitude by product perception. There are a lot of benefits of some obstacles in the use of e-commence through the Internet-enabled website. The website or webpage is a marketing message for customers and many consumers use the Internet to acquire own informations. Indeed, it is necessary to construct positive attitude within an operating website, and IT is used as a useful tool for building the trust relationships with consumers. For eCRM in Internet era, it is very important to identify factors affecting consumer's website attitude. In sum, this study is focused the relationships between consumer's website attitude and product perception, brand attitude.

• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.491-498
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• 2005

기능점수 방법은 소프트웨어 비용산정을 위한 규모산정에서 많이 이용되고 있다. 그러나 게임콘텐츠에서는 이를 이용하지 못하고 있다. ISO/IEC FDIS 19761(final draft)[8]에서는 게임콘텐츠에서 FP를 이용하지 말 것을 권고하고 있다. 이에 게임요소점수방식을 고안하였으나, 이 방식에서 쓰이는 게임요소의 가중치가 분명치 않은 부분이 있어 여기서 이 부분을 다루어 그 내용을 명확히 하였다. 게임요소에 대한 정의를 하여보고, 이중 그 의미가 불명확한 미션에 대하여 다소 세부적으로 다루었으며, 이들 게임요소의 가중치를 산정할 난이도에 대하여 검토한다. 난이도는 규모산정의 중요요소이므로 게임요소에 대한 명확한 난이도의 구분이 필요하다.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.93-116
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• 2005

This study explored factors affecting consumer's external information search effort on online shopping malls through three approaches(cost-benefit approach, psychological motivation approach, and web-site theory approach) respectively, and designed the integrative model through searching the relationships among them. In this study search motivation are designed to be explained by search benefit and search cost that are explained by factors related to the web site and search efforts are designed to be explained by search benefit, search cost and search motivation. The results from our empirical research showed that search motivation, search benefits and prior knowledge on online shopping malls have a direct effect on consumer external information search effort. On the other hand, it was verified that the search motivation was affected by search benefits and purchase involvement, and the search benefits are directly influenced by purchase involvement, constructive simplicity, search convenience and trust. In addition, purchase involvement, time press, constructive simplicity and search convenience had direct effects on the search cost.

• KIPS Transactions on Computer and Communication Systems
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• v.9 no.7
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• pp.143-148
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• 2020

Recently, web services have been expanded to various areas with the evolution of cloud environment. Whenever a user accesses a web service, the user's log information is stored in the web server. This log information is used as data to analyze the user's web service tendencies and is also used as important data to track the user's system access when a security problem in the system occurs. Currently, most web servers manage user log information in a centralized manner. When user log information is managed in a centralized manner, it is simple in the side of operation, but has a disadvantage of being very vulnerable to external malicious attacks. In the case of centralized management, user log information stored in the web server can be arbitrarily manipulated by external attacks, and in severe cases, the manipulated information can be leaked. In this case, it not only decreases the trust of the web service, but also makes it difficult to trace the source and cause of the attack on the web server. In order to solve these problems, this paper proposes a new method of managing user log information in a cloud environment by applying blockchain technology as an alternative to the existing centralized log management method. The proposed method can manage log information safely from external attacks because user log information is distributed and stored in blockchain on a private network with cloud environment.

• Journal of Korean Library and Information Science Society
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• v.39 no.4
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• pp.51-69
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• 2008

This study tired to develop the web credibility evaluation model by calculating weighted values and sensitivities of indicators which presented on preceding researches using Analytic Hierarchy Process. "Expert Choice 2000" was used as the tool for analysing AHP. 25 experts are answered for this questionnaire who are selected by judgement sampling method, one of the non-probability sampling method. Also, sensitivity analyses was performed to graphically see how the alternatives change with respect to the importance of the indicators or sub-indicators. The main results are summarized as followings; i) importance analysis in first level factors: trust-worthiness(0,606), expertness(0.222), safety(0.173), ii) importance analysis in second level factors: trustfulness (0.519), reputation(0.087), usefulness (0.102), timeliness(0,093), competency(0.027), security(0.115), reliability(0,058). iii) some of the importance analysis in third level factors: the site provides comprehensive information that is attributed to a specific source(0.252), the site has articles that list citations and references(0.153), the site contains user opinions and reviews(0.072), etc. iv) sensitivity analyses showed that the importance of the indicators or sub-indicators are slightly changed with respect to the alternatives change.