The explosive growth of e-marketplace transactions requires an appropriate trust measuring framework to protect involving transacting entities such as buyers and sellers. As a strategic competitive edge, e-marketplace service providers have been adopting various system features that make sure no one transacting entity takes a major risk in online transactions involved. In this paper, an improved trust measuring method using fuzzy theory for an e-marketplace is proposed. The proposed methodology incorporates fuzzy set and calculation concepts to help build trust matrices and models, which are used to measure the level of risk involved in a specific e-marketplace transaction concerned. The proposed framework can be utilized to optimize the transaction costs by recommending a differentiated transaction process according to the risk level involved in each online transaction.

This paper research the country image, the brand image, consumers' performances and the brand royalty with the path analysis on foreign automobile brands. Our empirical study testify the reliability analysis, the factor analysis and the path analysis with above variables by SPSS 12.0 and AMOS 4.0. The result of this research is that hypotheses H1, H3, H5 were significantly supported, whereas, hypotheses H2, H4 were rejected in the samples of American automobile. and in the samples of Japanese automobile, it was clearly revealed that hypotheses H2, H3, H4 were significantly supported, whereas, hypotheses H1, H5 were rejected. So, in Korean market, we should focus on the brand image strategy more than the country image to make the brand royalty with American automobile products. whereas, Japanese automobile products, another strategy is recommended.

2006년 우리나라의 경상수지 흑자는 2005년도 대비하여 60%가 축소된 60억달러를 기록하였다. 이는 281억 달러의 흑자를 기록한 2004년에 비하면 매우 축소된 흑자규모로 그 결과는 매우 충격적인 것이다. 특히, 해외여행과 유학 및 연수등이 포함된 서비스 무역 적자는 187억을 기록하였으며, 그중 여행(유학 및 연수포함)수지 적자는 전년보다 33억달러가 증가한 129억 달러를기록하여 역대 최고 수준인 것이다. 결국, 여행수지적자가 서비스무역 수지적자의 주된이유가 된 것이다. 여행수지 적자의 주요 원인은 아웃바운드 관광객의 숫자가 인바운드 관광객의 거의 2배에 육박하여, 결국은 국외에서 한국인들이 사용한 달러가 관광수입으로 들어온 외화를 크게 앞지르면서 관광수지적자를 야기 시킨 것이다. 한편 유학 및 연수비용도 크게 성장하면서 관광수지적자의 폭을 더욱 넓힌 계기가 된 것이다. 그리하여, 지난 수년간의 관광수지적자의 원인을 분석한 결과 인바운드 관광산업의 촉진과 함께 국가의 정책적 지원이 향후 여행수지 적자의 폭을 감소시킬 뿐만 아니라, 장기적으로는 서비스무역 수지 개선이 예상되며, 이를 위해서는 민관이 긴밀한 협조를 통해 서비스무역 수지 관리에 보다 많은 시간과 노력을 기울여야 할 것 이라고 사료되는 바이다. 또한, 외래 관광객들의 느끼는 남북한 대치 상황의 개선, 즉 정치적 안정은 한국 인바운드 관광의 안정성을 가속화시키는 밑거름이 될 것이다. 결국, 여행수지 적자의 폭을 줄임으로써, 무역수지 개선을 가져온다면, 한국관광의 위상이 올라가면서 국가 경쟁력이 상승되고 국가이미지 또한 상승되어 한번에 두 마리의 토끼를 잡을 수 있는 win-win 구도가 형성되어, 한국 서비스산업 발전과 무역 발전에도 긍정적인 영향을 미칠 것으로 확신하는 바이다.

This paper deals with the e-Commerce Cooperation between South and North Korea for Promotion of GaeSung Industrial Complex that has been evaluated as the most successful project for inviting the foreign investment of South Korea because many small and medium enterprises are rushing to invest to that Complex. The e-Commerce cooperation between South and North Korea in GaeSung Industrial Complex are playing a role for North Korea survives in the global digital world in that the cooperation is shifted to IT and e-commerce as well as. North Korea has the policy to increase national wealth to uphold the IT industry. The e-Commerce Cooperation between South and North Korea in GaeSung Industrial Complex will develop the e-commerce in North Korea and increase the e-Commerce between South and North Korea in the future.

The purpose of this study is to explore the application sphere of BPM(Business Process Management) to e-trade process using BPM technology and its service architecture in order to expand the usage of e-trade platform which is developing. After close reviewing the current status of trade process, the possibility of BPM application by e-trade process will be analyzed. The result of analysis is that BPM application to local L/C and purchasing confirmation process could be implemented because those processes are very suitable to apply standardized process and can minimize the risk and confusion of users. BPM application to remaining trade process have to be considered by mid-term and long-term project with the reflection of pilot project performance. Also this study suggests a business management model of e-trade process based on BPM technology which is the new IT technology and integrated interface in view of trade community.

The purpose of this research is to study whether environments of participating firms of electronic marketplace(e-MP) have an influence on usage factors which are supplying from e-MP and usage factors affect usage performances. Based on the existing researches we found variables and executed a empirical study of environment-usage-performance model. Through this research we suggested useful factors for the performance of trade enterprises. Usage factors of e-MP will overcome geographical limitation and acquire new sales areas and simultaneously widen the relationships of global enterprises. Those firms could be accessible into global market promptly. To enhance usages of e-MP, service quality which can satisfy both buyer and seller at the same time should be strengtened. Finally, the usage of e-trade information should also heighten through usage factors.

e-Trade Payment system has been transformed by quickly and effectively. The e-trade Payment system such as TradeCard System, Bolero Surf, Identrus Eleanor and e-Escrow and e-letter of Credit issued by SWIFT System enable partly sellers, buyers and service providers. This paper studies for SWIFT, Surf, TradeCard, Eleanor, e-Escrow as international trade payment, As reason following : The First, Bolero is a neutral secure platform enabling paperless trading between exporter, importer, and their logistics service and bank partners, insurance company. The Second, TradeCard is to manage procurement-to-payment worldwide, that is exporter, importer and connected partners, paperless platform. The Third, Identrus is the global leader in trusted identity solutions, recognized by global financial institutions, commercial organizations and bank partners around the world. The Forth, Escrow payment have effect to L/C issue and enter into electronic contracts in internet bank. Trader practice use Escrow Bank as the same bank that rules to Issuing Bank and Advising Bank and payment, acceptance. This paper of these electronic payment have studies new international trade payment to approach such as eUCP rules and TradeCard System, Surf of bolero, eleanor of Identrus, SWIFT.

The purpose of this study analyzes laying stress on Japan example that background of electronic issue of international meritime insurance policy is what, and is marched in some degree present. and this study presented what hereafter subject of electronic insurance plice is. The this paper is to study the current situations of trade financial EDI in Japan and problems in application of marine insurance contracts. The subject of electronic marine policy issue is as following in trade financing EDI. (1) application of electronic document in claim demand. (2) standardization of various documents and insurance plice data. (3) insurance compensation document that become Jeonjahwa in insurance accident settlement. (4) maritime Insurance policy agreement's establishment. (5) when is monopolized to third party, realization of electronic maritime insurance policy offer.

Since mid-1990, the global trade environments has been rapidly changing in many sectors due to the advancement of information technology. Of which an international trade e-Marketplace is one that has been playing a crucial role. The international trade e-Marketplace has the potential to accelerate existing trends and new ways of conducting trade. Nevertheless, e-Marketplace seems to have not been facilitated because many traders do not fully understand about performance, relevant sites and so on. Therefore, the purpose of this study is to find out a plan for an active use of it by Korean export and import firms and provide a number of policy suggestions that it can make best use of.

The third party logistics(3PL) is given a definition as logistics activities providing a comprehensive logistics services, all or partly outsourced by the customer on long-term contract basis, ranging from making logistics strategies to implement information technology services. The growth of the Third Party Logistics (TPL) business has been caused many firms to penetrate into the field from different industries. In this study, it is presented to describe a definition and development process of the third party logistics and shown to present strategic issues comparing to third party logistics in foreign and domestic area. and apply to some issues of importance when managing the continued TPL business strategy in domestic area.

In order to achieve the purpose, the present study reviews first research papers, both domestic and foreign, related to the e-SCM; it, then, sorts out the variables, economic and otherwise, that are believed to be the most important to the adaption factors of the e-SCM on Korean Hospitals. In recent days a growing concensus has been emerging among Korean Hospitals that a e-Supply Chain Management(SCM hereafter), if properly introduced and effectively managed, could secure a competitive edge in their Hospital business. Therefore, there is an urgent heed for an study that will attempt to find out the most significant factors, and most proprice Hospital environment, affecting the implementation of e-SCM in Korean Hospitals. For this study, 101 questionnaires were collected from the employee who is work at Korean Hospitals. We will make the concept by each variable clear through manipulative definition of each variable, also we will compose questions for the characteristics by each variable to be reflected. In relation to the questions required for the data analyses, 5 points Likert scale will use. The main findings are as follows: The relationship between the hospital types, hospital size and employee size and adaption degree of e-SCM was analyzed, respondents who had higher degree of hospital size and employee size showed higher level of adaption of e-SCM Regression analyses were carried out to examine the relative contribution of three set of variables on the adaption degree of e-SCM. This study explains that hospital environment factor, partner factor and IT infra factor are major factors in predicting the adaption degree of e-SCM. This study data has its limitation that collected by internet questionnaires. To present more solid data for the purpose of improving the study of e-SCM, further study which would complement the shortcomings is needed.

The paradigm of the global logistics network has been rapidly changing from traditional concept of productivity in cost terms, toward the new characteristics of innovative productivity in terms of economies of scale, economies of scope, and economies of network. As the ship or airplane becomes larger and speedier, the less logistics hub required. The more diverse logistics parties integrate each other horizontally or vertically, the higher synergy effects they get. The more systematic concurrent engineering available for global supply chain management such as Korean manufacturers in China, the higher productivity they get. The paper analyzes these three paradigms of logistics into the application for the Korean manufacturers in China and concludes that the Korean government, the companies in China should be more focused on the governance of the logistics and the intermediary such as the 4th party logistics(4PL) is definitely developed its role and functions based on three paradigms above mentioned.

This paper presents the ODR phenomenon with a specific focus on regulatory problems. It argues that the current regulatory framework for online dispute resolution is, to a large extent, defective. Existing deficiencies result not only from a lack of comprehensive ODR law, but also from the weakness of the other modalities of regulation : norms and market. The current today's approach to regulating ODR has been unsuccessful, and it is time to re-examine that position. I would like to say that suggesting details of the optimal ODR regulatory framework is beyond the scope of this paper. From a broader perspective, the field of ODR seems to be not sufficiently regulated. Neither by law, nor by the restrains set by other norms or market. Given the current weakness of the modalities of regulation, online dispute resolution requires greater institutional and international support. It appears that adoption of internationally harmonized ODR law would not hamper the development of norms and market, but rather support their proper growth. As a result, the co-regulation approach recommended in this paper is different from both traditional state-oriented models of regulation and self-regulatory systems. Arguably, this co-regulation approach is the optimal model for regulation of online dispute resolution under current circumstances.

The GUIDEC I was published in November 1997 by the International Chamber of Commerce (ICC) and then the GUIDEC was published in October 2000 in the name of GUIDEC II. The GUIDEC II is the next version of GUIDEC I. This paper examines the electronic authentication and certification practices under GUIDEC II in detail. Therefore, this paper can help parties concerned to understand electronic authentication and certification practices of electronic commerce. GUIDEC II maintains the content of GUIDEC I, but GUIDEC II adds some new definitions such as authenticating a message and explains the rights and responsibility of subscribers, certifiers, and relying parties in detail. The aim of the GUIDEC II is to enhance the ability of international business community to execute trustworthy digital transactions utilizing legal principles that promote reliable digital authentication and certification practice.

In a rapidly changing environment of international trade, the purpose of this study is to examine economic benefits and losses of each country involved in the negotiation on the Free Trade Agreement (FTA) in Northeast Asia and to prepare strategies for the negotiation in the FTA between Korea and China. Previous researches on FTA have been made mainly from the macroeconomic perspective. The approach in this study is a combination of regulatory, reviewing regulations, and economic making quantitative analysis of the economic effects of FTA, which are the basic background of FTA. In economic analysis, I estimated the macroscopic economic effects of FTA by examining the effects of FTA on the trade balance, GDP and production of focal countries through the Computable General Equilibrium(CGE) model using GTAP data set.

This paper is to explore that there are structural problems in the Korea-U.S. Free Trade Agrement negotiation by examining the Korean FTA policy and to introduce some alternatives to overcome them. The structural problem stems in part from the inefficient system in FTA policy making and its implementation. Most importantly, there is a lack of ex-ante consensus building among stake-holders. As an alternative to the current FTA policy, we suggest two things. First, we argue that an FTA negotiation strategy should correspond to Korea's overall industrial development strategy. Second, the National Assembly should play an important part for enforce of trade policies as a tool for advancing a comprehensive strategic measures.

With the effectuation of United Nations Framework Convention on Climate Change(UNFCCC) and Kyoto Protocol in 2005, ever growing concern on the importance of overseas forestation is diffusing worldwide. However, fierce international competition to secure overseas forestation sites, inherent uncertainty in UNFCCC or overseas forestation projects, and imbalances among policies on overseas natural resources development make it difficult to realize Korean long-term overseas forestation objective to secure 1 million ha by 2050. In view of necessity of overseas forestation projects for sustainable forest management and securing sinks of carbon to mitigate climate change, various efforts to reform current Korean overseas forestation systems are required. This study suggests several alternatives to improve current Korean overseas forestation systems including expanding financial support for overseas forestation projects, cultivating overseas forestation experts, establishing official organization for overseas forestation, constructing effective support system for overseas forestation projects, fostering international cooperation in the field of forest resources, and so on. Many theoretical, empirical or policy-oriented studies on the influences of UNFCCC and countermeasures on it in various Korean industries should follow this study.

UCP 600 will now come into effect on 1 July 2007, giving practitioners more than six months to prepare for the change. The vote on the UCP was also a favourable vote on eUCP Version 1.1 which was amended to bring it into conformity with the new rules. ICC Banking commission unanimeusly approved the revised UCP 600 on 26 October 2006 in paris convention. The most important revision of UCP600 have altered the technical and difficult to understand wording of UCP500 into plain simple precise and concise language, The singuler achievement of UCP600 is its elimination of phrase like "reasonable care" "reasonable time" and "an it's face" from the rule. The introduction of separate articles 2 and 3 on "Definitions" and "Interpretation" which contain the concept of "honour" along with the inclusion of certain ISBP wording in UCP, should bring about far greater clarity and precision than in many of the contentions articles in UCP500. The definition of negotiation should help lay to rest the controversies surrounding the terms of negotiation. The removal of reasonable time and the replacement by five banking days should speed the process and make L/Cs more attractive in the market, nevertheless UCP600 have many problems in appling it in practical field. For example the definition of credit, negotiation and purchase it's accepted or undertaken payment draft by accepting bank or deferred payment bank, the second advising bark's position etc. so, I will introduce in this thesis the important revised articles of UCP600 and investigate the problems in applying it in practicle field with reference to the specialist's opinion of the practical field and ICC opinions of drafting Group.

최근 몇 년, 동안 많은 경제전문가와 학자들은 중국의 빠른 경제성장 출현이 세계의 정치와 경제에 중요한 이슈가 될 것이라고 예견해 왔다. 중국의 급속한 성장을 주요한 문제로 받아 들이 면서 급성장에 기여한 요인들과 향후 중국의 경제성장 정책방향에 대하여 주의 깊게 분석하여 연구하기 시작하였다. 이것은 놀라운 일이 아니라는 것을 이 논문을 통해서 이해하게 될 것이다. 경제성장 요인으로는 해외직접투자 (FDI), 수출 그리고 경제개혁이 가장 중요한 요인으로 밝혀졌으며, FDI는 자동차와 운수장비, 전력장치와 가전분야에 집중 되었으며 이는 경제 성장뿐만 아니라 선진국과의 격차 해소에 필수적인 기술집약적인 분야에 집중 투자 함으로서 세계 수출입 시장으로의 원동력이 되고 수출입의 증가로 인해 많은 외환의 비축을 촉진시키게 되었다. 본고에서는 다음의 내용을 소재로 중국경제 정책의 방향을 중점 연구하였다. 1. 중국의 경제성장과 발전의 중요한원동력이 무엇이며 향후에도 과거와 같은 경제성장 이 지속 될 것이며 또 얼마동안 지속될 것이냐? 2. 중국의 경제 성장이 원자재의 품귀와 가격상승으로 원자재 시장을 교란시켜 왔는데 과잉 외환보유를 해소하기 위해 정부 주도의 원유 및 전략물자와 기술도입의 확대 등. 3. 중국 경제에서 과다 외환보유로 인한 리스크 증가에도 불구하고 민간부분의 자율외환시장 기능 확대와 향후에도 정부주도형 외환관리와 경제정책 시스템을 유지 등.

The question of what our cultural goods might have known in a major exporting market, has intrigued investigators since 2000 year. Actually, Maybe Korean cultural assets just didn't have time to get to know International or Asia market. But now, a new euphoria can be tasted, on the lips of the small but growing Korean Contents Mania, as New Korean Wave-Crust begin to welcome the priciest contents from korea. Given Asian's surging population for our entertainment contents-drama, movie, music, character, etc., and the sense of a positive response its newly international market, it is hardly surprising. Now, Korea Wave must play an important roles in our country- economy, business, specially. This paper is seeking in OSMU on Korean Contents in East-North Asian Market, and is developing about Korean Wave study model. and It also points to a different strategy for exporting cultural contents, suggesting it should be effected for model to OSMU.

It is true that every country which includes the developing country has planned own economic development through government subsidies. Korea also has developed their some major industry through supporting government subsidies. Under the WTO structure, however, government's specific supports for export firms come under prohibited subsidy and subsidy supporting must be based on WTO ASCM(Agreement on Subsidies and Countervailing Measures). The purpose of this paper was to study on the WTO ASCM and to analyze cases on the shipbuilding and Hynix DRAM dispute which Korean concerned major subsidy issue. Korea has been undergoing subsidy dispute with EU and U.S.A. concerned matter of shipbuilding and Hynix DRAM respectively. From this research results were as follow : First of all, the WTO ASCM introduced a definition of subsidy and divided subsidies into three categories and was legally bound through dispute settlement mechanism and implemented by all WTO members. Also, through analyzing cases, results were indicated that Korea wins a lawsuit against the matter of shipbuilding subsidy whereas losing the lawsuit against the matter of DRAM subsidy. It means that the case of shipbuilding subsidy do not violation WTO ASCM and the case of Hynix DARAM is against WTO ASCM. Additionally, as we see the dispute cases concerned Korean industry, it is necessary that government should operate subsidies which were provided for certain governmental policy as consisted with WTO ASCM.

The Korean Peninsula has the gateway role of Far East Asia in economic aspect, because it is the channel to global world that Korea and Japan should take in the future. Till now, there was no real economic cooperation in service industry for two Koreas. Nevertheless, it is high time that two Koreas have to play a gateway role in order to pave the way to come true their global vision. This paper aims to examine the possibility of economic cooperation between two Koreas in service sector and explore the vision and strategy which are useful for the ways toward peaceful unification on the Korean Peninsula and two Koreas' future survival in the midst of global competition. Economic cooperation in service sector, such as transport, tourism, educational services, etc. between two Koreas means establishing and strengthening the infrastructure of their unification. If there were no cooperation of service sector on the Korean Peninsula, we also could not expect the outcome of economic cooperation and the vision of Korea's unification. To sum up, the strategy recommended for the Korean Peninsula's global vision is that two Koreas should simultaneously open the window of economic cooperation in service sector and link the interface between the Eurasian continent and the Korean Peninsula.