The purpose of this study was to develop a strategy for the promotion of the image of nursing. The study questions were; Do nurses have a proper self image\ulcorner What image of nursing do the public have\ulcorner It is thought that the prejudices that the public have about nursing personnel have to be eliminated in order to provide for better health care. Even though the public have misconceptions of prejudices, nurses have not paid much attention to them, nor sought ways to change them. This study was designated to make out a model project to improve the image of nursing held by the public. This study was a strategy building descriptive study. This study was oriented to a model project to improve the image of nursing. The subjects for the study were 650 nurses who were staff nurses. The study procedures were as follow ; First step ; a special action committe for nursmg image making was established of nine members who were divided into five subgroups. 2nd step ; a 1st workshop was held to improve self concept of nurses and to recognize them the necessity of nursing image development, a 2nd workshop was held to develop a conceptual framewrk for the action plan and for budget planning. 3rd step ; a master plan for a nursing image was developed and evaluated through discussion and presentation. 4th step ; lecture and role playing were used to further the development of a caring attitude in the nurse. 5th step ; a situation oriented video film was made and previewed the film is done for nurses and doctors, and lastly ; an academic symposium was held to redefine and reinforce the nursing image under the title of future directed nursing for Yonsei University, at this time three nurses were given awards for demonstrating a caring attitude in order to motivate nurses to develop a care oriented attitude.

The hospital is not the place for functional isolationalism, that is, for each department to do their own activities independently. Rather it is an organization in which each part is joined together and concentrating on the same objectives. The hospital must maintain a one-system-function, so that all the resources of the hospital may be used efficiently. Although we do not yet completely understand how the nursing image as perceived by the medical team and the other members of the interdisciplinary team affects nursing practice. It is important to identify how the client recognizes the nursing image as this will influence the growth of the nursing profession directly and indirectly. So we must reevaluate the nursing image as presented to the client and find the ways to present them with a better image of nursing. The study procedures were as follow; First, the image of nurses was analyzed. The subjects for this study were 270 nurses, 172 doctors, 237 hospital employees, and 240 patients and their families from 5 local branches of the Yonsei Medical Center. The four negative responses shown in this study are as follows; 1) Nurses don't listen to patients. 2) Nurses are self-centered. 3) Nurses and careless. 4) Nurses are mechanical. Second, the concrete causes of the four negative responses were analyzed. Third, the contribution of the nurses for clinical practice, research and education was analyzed. Data were collected by questionnaires all seps of the research. Data were analyzed by use of SPSS/PC. In conclusion, the image of nurses differed according to which group, the respondents belonged. Generally, the public have a positive image of nurses, but hospital employees have a negative images of nurses. Further the nurses gave themselves a low grade. They showed negative as to the value of their job, professionality and their contribution to clinical practice when it was compared to that of the doctors.