Purpose: The purpose of this study was to explore the factors affecting mental health in the use of social welfare services by male elderly, and to provide basic data that are helpful for integrated mental health promotion programs suitable for each region by comparing and analyzing the Yeongnam-Honam. Results: As a result of the analysis, when comparing the two regions, annual income, age, and physical health were found to be the influencing factors among the personal characteristics of male elderly in the Yeongnam, and caring services were found to be the influencing factors of social welfare services. Among the personal characteristics of male elderly in Honam, annual income, age, and physical health were found to be the influencing factors, and caring services were found to be the influencing factors of social welfare services. Conclusion: Based on the results of the study, three implications are presented as follows. First, it suggests that mandatory checkups are required not only for the physical health of male elderly, but also for the mental health. Second, the necessity of social welfare service policies that link health and welfare is presented. Third, the necessity of specialized mental health and welfare services by region is presented.

Purpose: The purpose is to expand the role of local senior welfare centers as a place for intergenerational integration by analyzing the intergenerational awareness and satisfaction of participants in the intergenerational integration program. Research design, data and methodology: The empirical study conducted a survey on 205 participants (114 seniors, 91 teenagers) of the generation integration program being implemented at a senior welfare center located in Seoul. Results: Regarding the satisfaction of participants in the generation integration program, both the elderly and youth showed that the more contact they had between generations, the higher the satisfaction with participation. In the case of the elderly, the better the subjective health status, the older the respondent, and the lower the educational level, the higher the satisfaction, and the more frequently they met youth, the higher the satisfaction. On the other hand, the longer the youth participated in the program, the weaker their negative emotions toward the elderly, and the higher the degree of visits to grandparents, the higher their satisfaction with participation. Conclusions: The biggest determinant of satisfaction with the generational integration program at senior welfare centers is the intensity and frequency of contact between the elderly and youth generations.

Purpose: This study aims to investigate consumer attitudes towards healthy foods, focusing on low-calorie options, and their impact on purchasing behavior. Methods: The study utilizes structural equation modeling, which incorporates statistical tools such as SPSS and AMOS for thorough analysis. This involves collecting data over a period of time and then inferring patterns and relationships through correlation and trend analysis. Results: The study found that attributes such as quality, price, functional value, and emotional value have a significant impact on customer satisfaction and repurchase intentions, but not on nutrition and brand. The study provides a comprehensive understanding of the factors that influence consumer attitudes and purchase behavior toward healthy indulgences in the context of low-calorie foods, and has important implications for both academic research and practical marketing strategies. Conclusions and Implications: This study provides new insights into consumer behavior theory by validating the impact of the perceived value of low-calorie products on attitudes and purchase behavior, which is of great academic value. It is also expected to provide useful information for the formulation of effective marketing strategies for low-calorie products and the development of products that meet consumer needs.

Purpose: Pop-up stores have emerged in the retail industry in recent years, offering consumers a new shopping experience for a limited time and location, and are used for a variety of purposes, including driving purchase behavior. In particular, they have become an important marketing tool among Gen MZ consumers who are quick to acquire information and sensitive to trends. Therefore, this study aims to analyze the impact of pop-up store characteristics on the purchasing behavior of MZ consumers. Research design, data and methodology: Based on a qualitative research approach, the study analyzed successful pop-up stores in Korea to closely examine how the limited operating period and experience-oriented marketing strategy of pop-up stores affect the perceptual attitudes and purchase decision process of Generation MZ. Results: The results of the case study revealed that selling limited edition items, maximizing customer experience factors, and differentiated concepts are the main factors that positively influence the purchase behavior of Gen MZ consumers. These factors contribute to the enhanced purchasing behavior of Gen MZ, making pop-up stores an effective marketing strategy. Conclusions: Pop-up stores are more than just a sales space, but an important communication channel that can strengthen the emotional connection with Gen MZ and effectively communicate brand values. This study provides useful insights for brands and companies to develop marketing strategies for MZ.

This study investigates the impact of mega-influencers and micro-influencers on consumer trust, brand attitude, and purchase intention within the beauty industry. Methods: A survey of 160 adults was conducted in March 2024, analyzing responses to the influence of a beauty mega-influencer ("Isa Bae") and a micro-influencer ("Day Beauty"). Participants were surveyed online over two weeks, and the data were analyzed using statistical tools to compare the influence of both types of influencers. Results: The results indicated that mega-influencers had a more substantial effect on reliability and brand attitude compared to micro-influencers, although both types of influencers significantly influenced purchase intentions. Influencer attractiveness and expertise emerged as critical factors in shaping consumer perceptions and behaviors. Conclusion: This study provides insights into optimizing influencer marketing strategies by leveraging the distinct characteristics and scales of influencers to enhance consumer engagement and brand loyalty. The findings underscore the importance of choosing the appropriate influencer type to maximize marketing effectiveness and consumer trust in the digital marketing landscape.

Purpose: Construction sites are currently facing a socialization problem as the incidence of thermal disease-related disasters increases due to summer heat waves, exacerbated by factors like the concentration of middle-aged and older workers and global warming. The reason why construction sites are particularly vulnerable to heat waves is that there are many outdoor work, which is the peculiarity of the construction industry, and most of the construction workers are elderly. This study analyzes disaster statistics of workers at construction sites for five years to investigate the occurrence of thermal diseases and analyze factors through disaster cases to provide basic data for future disasters to be reduced. Research design, data, and methodology: According to the Construction Workers' Mutual Aid Association, as of June, more than 60% of the construction workers working in the field were in their 50s and 60s. More than 24% are in their 60s and older. Thermal diseases caused by heat waves occur when exposed to high heat or strong sunlight for a long time, accompanied by headaches and dizziness. The problem is that many elderly people have underlying diseases, so if they lose consciousness, they cannot easily recover and are likely to die. Results: According to industrial accident statistics, 182 people were injured by heat-related diseases in the summer from 2016 to 2021, of which 29 died. In particular, in the construction industry, which has a lot of outdoor work, 87 people were injured and 20 people died. Conclusions: In order to prevent heat diseases caused by outdoor work, it is emphasized that exposure time is controlled, and sufficient rest and hydration are essential. Rest, water, and shade are in line with the three principles.

Purpose: As environmental and social problems such as disasters caused by climate change and the rapid transition to an ultra-aging society are rapidly emerging, the voluntary participation of citizens in civil society is a good alternative to solve various social problems, and the necessity and role of volunteering is gradually being emphasized. Research design, data, and methodology: This study examined the motivation and satisfaction of volunteer participation and conducted a comparison analysis, focusing on the 2013 Beautiful Store Volunteer Satisfaction Survey and the 2021 Volunteer Satisfaction Survey data. Results: To summarize the main results of the study, first, the motivation to start volunteering was to respond that the individual's subjective disposition influenced the motivation to start volunteering. Second, volunteer participants were able to gain recognition and psychological comfort through volunteer activities. In addition, the satisfaction of the part that increases the confidence of volunteer participants can be seen as a positive change in volunteer work. Third, in relation to the continuity of volunteer work, it was found that problems related to managers and conflicts between organizations and individuals were largely emerging as factors that caused them to quit volunteering. Conclusions: Volunteers should be more interested in cooperation and communication and promote discussions on improvement for sustainable service in communication between other volunteers and managers.