Purpose: The purpose of this study is to identify the causes of odors generated in traditional markets and to suggest appropriate application technologies to solve them. Research design, data and methodology: In order to achieve the purpose of this study, complex malodors, TVOC, and hydrogen sulfide were measured three times at each point in Wonju-city, Gangwon-do using direct-reading odor measuring equipment in Joong-ang Traditional Market's Korean beef Alley, Sundae Alley, and Joong-ang Citizens Traditional Market. Therefore, the average value was compared with the emission standard and analyzed. Results: As a result of the study, complex malodors exceeded the emission standards at all points, and hydrogen sulfide exceeded the emission standards at all except for one point. Conclusions: The odor generated in the traditional market has various causes and low concentration, so it is necessary to reduce the odor by using an appropriate technology.