Knowledge Management Research (지식경영연구)

The Knowledge Management Society of Korea (한국지식경영학회)
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Metaverse and Media Richness: The Effect of UI Design on User Experience

메타버스와 미디어 풍요성: UI 디자인이 사용자 경험에 미치는 영향

  • 송원철 (광운대학교 Comm & Tech Lab) ;
  • 황동욱 (광운대학교 미디어커뮤니케이션학부) ;
  • 정동훈 (광운대학교 미디어커뮤니케이션학부)
  • Received : 2022.05.10
  • Accepted : 2022.06.07
  • Published : 2022.06.30
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Abstract

The current study investigated the effect of user interface design on metaverse user's objective task performance, perceived usefulness, presence, and enjoyment. Using a 2 × 2 within-subject repeated measure experimental design, we found that users perceived the interface to be significantly more useful when additional visual cues existed and performed better for the given task. Additionally, a repeated-measure mediation analysis revealed that the effect of richer information in the interface on users' enjoyment as a function of need satisfaction was mediated by perceived usefulness. Theoretical and practical implication are derived from the result of the current study.

본 연구는 메타버스에서의 사용자 인터페이스에 따른 미디어 풍요성, 그리고 이에 따른 사용자의 경험을 메타버스 내에서 사용자의 객관적인 퍼포먼스, 사용자의 주관적인 사용자 인터페이스 인식, 현존감, 그리고 사용자가 느낀 즐거움이라는 측면에서 다각적으로 분석한다. 2(UI 상호작용성: HUD vs. 고정 UI) × 2(시각적 단서: 유 vs. 무 )그룹내 반복측정 실험 결과, 사용자들은 시각적 단서가 존재할 때 객관적인 지표와 주관적인 지표 모두 보다 긍정적으로 나타났다. 또한, 메타버스 사용자가 경험한 즐거움에 있어서 인터페이스에 대한 유용성에 대한 인식의 유의미한 매개효과가 발견됐다.

Keywords

Acknowledgement

이 논문은 2021년 대한민국 교육부와 한국연구재단의 인문사회분야 중견연구자지원사업의 지원을 받아 수행된 연구임(NRF-2021S1A5A2A01062901)

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