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공급사슬지향성과 스마트물류플랫폼을 활용한 물류서비스 네트워크와 해외시장 성과 관계에 관한 연구

Relationship between Supply Chain Orientation, Smart Logistics Platform Utilization, Logistics Service Network and Foreign Market Performance

  • 박영태 (동의대학교 무역학과) ;
  • 김동윤 (대전대학교 물류통상학과) ;
  • 조연성 (덕성여자대학교 국제통상학과)
  • 투고 : 2022.02.26
  • 심사 : 2022.03.28
  • 발행 : 2022.03.31

초록

본 연구는 글로벌 시장 진출 기업을 대상으로 스마트물류플랫폼 활용의 성과를 분석하였다. 기존 연구를 기반으로 스마트물류플랫폼 활용, 공급사슬지향성, 물류서비스 네트워크 관련 문헌을 분석하였다. 해당 요인을 중심으로 공급사슬지향성에서 해외시장 성과에 이르는 경로를 구조방정식모형으로 분석하였다. 경로모형에 따라 매개효과 검증을 포함하여 9개의 가설을 설정하였다. 전체 175개 기업을 대상으로 실증분석을 수행한 후 결과를 분석하였다. 분석결과 공급사슬지향성은 스마트물류플랫폼 활용과 물류서비스 네트워크에 긍정적 영향을 보였으나 해외시장 성과에는 직접적 영향이 없었다. 스마트물류플랫폼 활용은 물류서비스 네트워크와 해외시장 성과에 모두 긍정적 영향을 나타냈으나, 물류서비스 네트워크는 해외시장 성과에 영향을 미치지 못하였다. 더불어 스마트물류플랫폼 활용은 공급사슬지향성과 물류서비스 네트워크 사이에 긍정적 매개요인임을 확인하였다.

This study analyzed overseas market performance factors, focusing on the use of smart logistics platforms by companies entering overseas markets. Research design, data, methodology : Nine hypotheses were established among four potential variables, including the use of a smart logistics platform. An empirical analysis was carried out targeting 175 companies entering the overseas market, and hypothesis testing was performed using a structural equation model. As a result of the analysis, it was possible to confirm the mediating effect of the use of the smart logistics platform, and the effect of the supply chain orientation and the logistics service network was confirmed. In this study, it was confirmed that the use of a smart logistics platform mediates the effect of supply chain orientation on the logistics service network. In this regard, it was pointed out that it is necessary to increase the ability to utilize the smart logistics platform.

키워드

과제정보

이 논문은 2019년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임(NRF-2019S1A5A2A03052217).

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