Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Effect of Mentor-Mentee Fitness on Entrepreneurial Intention: The Mediating Effect of Trust in Mentor

멘토-멘티 적합성이 창업의도에 미치는 영향: 멘토에 대한 신뢰의 매개효과

  • Sim, Jae Eui (Dept. of Business Administration, Honam University) ;
  • Chang, Seog Ju (Dept. of Business Administration, Honam University)
  • Received : 2022.01.19
  • Accepted : 2022.04.20
  • Published : 2022.04.28
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Abstract

This study is aim to explore the key variables that can improve entrepreneurial intentions. In this regard, we focused on mentor-mentee fitness as a variable that can improve entrepreneurial intentions. Therefore, this study identifies the concept of mentor-mentee fitness and provides its role. In addition, the importance of mentor-mentee fitness is to be verified through the effect on entrepreneurship intention. Moreover, the mediating effect of trust in mentor was verified in the process that mentee-mentor fitness induces entrepreneurial intentions. To verify this, we conducted an empirical study targeting entrepreneurs. The results of this study are summarized as follows. First, it was confirmed that mentor-mentee fitness had a significant positive effect on trust in mentor. Second, mentor-mentee fitness had a significant positive effect on entrepreneurial intention. Third, trust in mentor had a significant positive effect on entrepreneurial intentions. Fourth, trust in mentor positively mediated the relationship between mentor-mentor fitness and entrepreneurial intention. Based on this, this study emphasized the importance of mentor-mentee fitness as a variable that can induce entrepreneurial intention. Although the study on mentor-mentee fitness have not been actively conducted, attempts using this variable have shown the value of this study.

본 연구는 창업의도를 유발 할 수 있는 핵심적 변수를 탐색하는데 목적을 두었다. 이와 관련하여 창업의도를 향상시킬 수 있는 요소로 멘토-멘티 적합성에 초점을 맞추었다. 또한 멘티-멘토 적합성이 창업의도를 유발하는 과정에 있어서 멘토에 대한 신뢰의 매개효과를 검증하였다. 이를 검증하기 위해 본 연구는 창업자들을 대상으로 실증연구를 진행하였다. 연구결과를 요약하면 다음과 같다. 첫째, 멘토-멘티 적합성은 멘토에 대한 신뢰에 유의한 긍정적인 영향을 미치는 것을 확인하였다. 둘째, 멘토-멘티 적합성은 창업의도에 유의한 긍정적인 영향을 미치는 것을 확인하였다. 셋째, 멘토에 대한 신뢰는 창업의도에 유의한 긍정적인 영향을 미치는 것을 확인하였다. 넷째, 멘토에 대한 신뢰는 멘토-멘티 적합성과 창업의도 간의 관계를 긍정적으로 매개하는 효과를 확인하였다. 이와 같은 연구결과들을 바탕으로 본 연구는 창업의도를 유발 할 수 있는 변수로 멘토-멘티 적합성의 중요성을 강조하였다. 비록 멘토-멘티 적합성에 대한 연구는 미흡한 상황이지만 이 변수를 활용하여 진행한 연구이기 때문에 본 연구의 가치성을 보여주었다.

Keywords

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