• Journal of Digital Convergence
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• v.20 no.4
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• pp.15-21
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• 2022

This study is aim to explore the key variables that can improve entrepreneurial intentions. In this regard, we focused on mentor-mentee fitness as a variable that can improve entrepreneurial intentions. Therefore, this study identifies the concept of mentor-mentee fitness and provides its role. In addition, the importance of mentor-mentee fitness is to be verified through the effect on entrepreneurship intention. Moreover, the mediating effect of trust in mentor was verified in the process that mentee-mentor fitness induces entrepreneurial intentions. To verify this, we conducted an empirical study targeting entrepreneurs. The results of this study are summarized as follows. First, it was confirmed that mentor-mentee fitness had a significant positive effect on trust in mentor. Second, mentor-mentee fitness had a significant positive effect on entrepreneurial intention. Third, trust in mentor had a significant positive effect on entrepreneurial intentions. Fourth, trust in mentor positively mediated the relationship between mentor-mentor fitness and entrepreneurial intention. Based on this, this study emphasized the importance of mentor-mentee fitness as a variable that can induce entrepreneurial intention. Although the study on mentor-mentee fitness have not been actively conducted, attempts using this variable have shown the value of this study.