Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study of Intention to Violate COVID-19 Precautions from the Perspective of the Black Swan Theory

블랙 스완 이론 관점에서 바라본 코로나-19 예방 수칙 위반 의도에 관한 연구

  • Kim, Han-Min (Institute of Management Research, Business School, Sungkyunkwan University)
  • 김한민 (성균관대학교 경영대학 경영연구소)
  • Received : 2021.11.09
  • Accepted : 2022.03.20
  • Published : 2022.03.28
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Abstract

Despite increasing damages caused by violations of COVID-19 precautions, studies on violations of precautions have not yet received much attention. This study identified antecedents that could theoretically influence the intention to violate COVID-19 precautions based on the black swan theory, and collected 215 responses by conducting an online survey from February 11, 2021 to March 10, 2021. As a result of the regression analysis, this study found that dissonance with COVID-19 preventive information, representativeness bias, and availability bias increase the intention to violate COVID-19 precautions. However, optimistic bias did not have a significant effect on the intention to violate precautions. This study not only provides new antecedents but also suggests theoretical evidence for decreasing intention to violate precautions. This study also proposes the necessity to identify differences in violation intention by regions, countries, and theories.

코로나-19 예방 수칙 위반으로 인해 발생하는 피해가 늘어감에도 불구하고 아직까지 예방 수칙 위반에 대한 연구는 크게 조명 받고 있지 않다. 본 연구는 블랙 스완 이론에 기반하여 코로나-19 예방 수칙 위반 의도에 이론적으로 영향을 미칠 수 있는 선행 요인들을 식별하였으며, 2021년 2월 11일부터 2021년 3월 10일까지 온라인 설문 조사를 실시하여 215명의 응답을 수집하였다. 회귀 분석 결과, 예방 수칙에 대한 인식 불일치, 대표성 편향, 가용성 편향이 코로나-19 예방 수칙 위반 의도를 증가시키는 것으로 나타났다. 하지만, 낙관적 편향은 예방 수칙 위반 의도에 유의한 영향을 미치지 않았다. 본 연구는 새로운 선행 요인을 제공할 뿐만 아니라 예방 수칙 위반 의도를 감소시키기 위한 이론적 근거를 제공한다. 또한, 지역, 국가, 이론에 따른 위반 의도의 차이를 규명할 필요성을 제안한다.

Keywords

Acknowledgement

This work was supported by the Postdoctoral Research Program of Sungkyunkwan University(2022)

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