디지털융복합연구 (Journal of Digital Convergence)

  • 제20권3호
  • /
  • Pages.69-74
  • /
  • 2022
  • /
  • 2713-6434(pISSN)
  • /
  • 2713-6442(eISSN)
한국디지털정책학회 (The Society of Digital Policy and Management)
권호 표지
DOI QR코드

DOI QR Code

문화관광상품 창업 중심 창업교육이 창업자 자기효능감의 매개효과를 통해 창업의도에 미치는 영향

The Effects of Entrepreneurship Education on Entrepreneurship Intention through the Mediating Effect of Founder Self-Efficacy: Focused on Start-up of Cultural Tourism Product

  • Hwang, Gyun Jeong (Dept. of Regional Leading University Business Group, Chonnam University)
  • 투고 : 2022.01.06
  • 심사 : 2022.03.20
  • 발행 : 2022.03.28
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구는 문화관광상품 관련 창업자들의 수요에 맞는 창업교육을 통해 예비창업자들이 긍정적인 창업의도를 갖도록 하는게 연구의 목적이다. 또한 창업교육이 창업의도에 미치는 영향관계에 있어서 창업자들의 자기효능감의 매개효과를 검증하였다. 실증분석을 위해 본 연구에서는 광주·전남 지역의 문화관광상품 관련 창업자를 대상으로 설문조사를 진행하였다. 연구결과는 다음과 같다. 첫째, 창업교육은 자기효능감에 정(+)의 영향을 미치고, 자기효능감은 창업의도에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 자기효능감은 창업교육과 창업의도 간의 영향관계에서 매개효과를 확인하였다. 연구결과는 문화관광산업의 안정적이고 지속가능한 발전에 기초적인 자료를 제공할 것으로 기대한다.

The purpose of this study is to provide the entrepreneurs with positive entrepreneurial intention through entrepreneurship education that meets the needs of founders related to cultural tourism products. In addition, the mediating effect of self-efficacy of founders was verified in the relationship between entrepreneurial education and entrepreneurial intention. For the empirical analysis, this study conducted a survey on founders of cultural tourism products in Gwangju and Jeonnam. The results of the study are as follows: First, entrepreneurship education has a positive effect on self-efficacy and self-efficacy has a positive effect on entrepreneurial intention. Second, self-efficacy confirmed the mediating effect in the relationship between entrepreneurship education and entrepreneurship intention. The results of this study are expected to provide basic data for stable and sustainable development of the culture and tourism industry.

키워드

참고문헌

  1. J. I. Kim & I. H. Lee(2014). The Impact of Service quality in Entrepreneurial education on the Self-efficacy, the Achievement need and the Satisfaction of Entrepreneurial Education : Focusing on the Entrepreneurial Education of Internet Shopping Mall. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 9(5), 21-31.
  2. J. H. Jeng & N. H. Kim(2019). A Study on Development of Key Tourism Products Using Local Cultural Resources : Focus on Development of Key Tourism Products of Gwangju Metropolitan City. Journal of Cultural Product & Design, 58, 87-96. DOI : 10.18555/kicpd.2019.58.09
  3. H. R. Jin & K. M. Kim(2016). Development of Cultural Tourism Products in order to Strengthen Regional Identity : With emphasis on Jeonju Hanok Village's cultural tourism products. Journal of Cultural Product & Design, 46, 91-101. DOI : 10.18555/kicpd.2016.46.9
  4. S. E. Mo & B. W. Kim(2010). Analysis on Current States and Economic Effects of Tourism Souvenirs Industry. Journal of Korea Regional Economics, 8(2), 83-105.
  5. K. H. Jung & C. S. Sung(2017). The Effects of Entrepreneurship Education, Individual Environmental Factor and Individual Trait on University Student's Career Decision Self-efficacy. Journal of Digital Convergence, 15(6), 179-187. DOI : 10.14400/JDC.2017.15.6.179
  6. S. K. Joo(2017). A study on development of jewelry for culture and tourism through storytelling of local tourist attractions : the case of Jeju island. Doctoral dissertation, Dongshin University, Naju, Korea.
  7. B. S. Lee(2019). Development Process for Integrated Content Platform to Grow Korean Culture and Tourism Industry : Focusing on Diorama Theme Park. Journal of Cultural Product & Design, 57, 21-31. DOI : 10.18555/kicpd.2019.57.03
  8. Y. T. Kim(2021). A Study on the effect of Experiential Entrepreneurship Education on Undergraduate Students' Entrepreneurship Intention : Focusing on entrepreneurship skills and entrepreneurship mediating effect. The Journal of Korean Career.Entrepreneurship & Business Association, 5(1), 51-75. https://doi.org/10.48206/kceba.2021.5.4.51
  9. J. H. Yang & C. K. Kim(2020). The Effect of Entrepreneurship Education on Entrepreneurial Intention : Focused on Double Mediation Effect of Entrepreneurial Self-efficacy and Entrepreneurial Motivation. Korean Journal of Business Administration, 33(3), 443-461. DOI : 10.18032/kaaba.2020.33.3.443
  10. B. Albert(1977). Self-Efficacy: Toward a Unifying Theory of Behavioral Change. Psychological Review, 84(2), 191-215. DOI : 10.1037/0033-295X.84.2.191
  11. S. A. Lee(2019). Analysis of Entrepreneurship, Social Capital and Entrepreneurial Intentions of young pre-entrepreneurs : Focusing on Mediating Effects of Entrepreneurial Self-Efficacy and Moderating Effects of Entrepreneurship Education. Doctoral dissertation, Kyonggi University, Kyonggi, Korea.
  12. J. S. Lee & I. A. Song(2019). A Study on the Influence of the Founder's Self-Efficacy on the Sales of the Founding Company. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 14(5), 61-78. DOI : 10.16972/apjbve.14.5.201910.61
  13. S. H. Park(2017). A study on the effects of SME start-up environment, entrepreneurial self-efficacy and fear of business failure on entrepreneurial intention : focusing on the moderated effects of government's entrepreneurial supporting policy and mediated effects of entrepreneurship. Doctoral dissertation, Hoseo University, Seoul, Korea.
  14. S. I. Yun, S. C. Kim & B. H. Jeon(2021). A Study on the Influence of Self-Efficacy on Startup Intention: Double Mediating Effect of Entrepreneurship and Fear of Failure, and Moderating Effect of Startup Education. Journal of the Korean Entrepreneurship Socieity, 16(2), 151-181. DOI : 10.24878/tkes.2021.16.2.151
  15. H. J. Lee & J. S. Kim(2019). An Effect of Youth Entrepreneurship Education Program's Characteristics to Entrepreneurial Intention: Focused on the Mediating Effect of Entrepreneurship Recognition. Journal of Digital Convergence, 17(3), 13-23. DOI : 10.14400/JDC.2019.17.3.013
  16. J. H. Yang & C. K. Kim(2018). The Effects of Perceived Relational Support, Entrepreneurship and Self-Efficacy of Youth on Entrepreneurial Intention: Focusing on the Moderating Effects of Entrepreneurship Education. Journal of the Korean Entrepreneurship Socieity, 13(6), 74-97. DOI : 10.24878/tkes.2018.13.6.74
  17. D. S. Kim & J. W. Lee(2018). A Mediating Effects of Entrepreneurship between Self Efficacy and Start-up Intention. The Journal of Business Education, 32(3), 169-193. DOI : 10.34274/krabe.2018.32.3.008
  18. J. W. Ok, B. H. Hyun, E. S. Chang & J. M. Yang(2020). A Study on the Effect of Social Support on Entrepreneurial Intentions and Entrepreneurial Behaviors: Mediating effects of Entrepreneurial Self-Efficacy and Entrepreneurial Intentions. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 15(1), 151-165. DOI : 10.16972/apjbve.15.1.202002.151