• Title/Summary/Keyword: 문화관광상품

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Cultural Tourism Product Development Research of Muju Taekwondo Institute (무주 태권도원 문화관광상품 개발 연구)

  • Jang, Hye-Yeong;Park, Hyun-Jin;Choe, Seung-Heuy
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.351-357
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    • 2016
  • Cultural tourism product that has its theme of Taekwondo which is the representative traditional martial arts of Korea possessing over 50 million people doing Taekwondo worldwide has high marketability and usefulness. By this, the researcher is trying to implement design development expecting transition to new perception on the cultural product by qualitative growth of productivity quality, popularization of crafted products, comsumer oriented product development by deciding cultural product production fit for Taekwondo concept based on the participation of tourism activity of Taekwondo institute by visitors and tourists of Taekwondo institute. Firstly, storybook containing spirit and story of Taekwondo, secondly general rack for pencils or candles, thirdly mini memo in universal price which is practical and sophisticated. With the perception of necessity and possibility to use Taekwondo-related cultural tourist product, by aggressively using the product as the souvenir of Muju Taekwondo institute to promote Taekwondo, we hope that the product will help to create value, which differs from existing cultural tourist products.

Program Development of Tea Culture for Tourism Product (다문화 관광상품 프로그램개발에 관한 연구)

  • Jung, Young-Sook;Kim, In-Sook
    • Journal of Global Scholars of Marketing Science
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    • v.8
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    • pp.1-19
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    • 2001
  • To develop the traditional tea culture into tourism product, we will review the characteristics of traditional tea culture. Since our ancestor introduced tea, our tea culture has expressed the culture and spirit of ancestors' life and practiced the body and mind. Based on this facts, we want to build the program for applying.the tea culture into the characteristics of tourism products. The program for tea culture is following; reception; visiting the Korean Tea Museum consisting of reception room, tea-related document room, tea pottery room and korean traditional dress room; experiencing tea ceremony, tea traditional foods, natural dyeing, tea pottery making and tea etiquette; seeing visitors out. However, we didn't evaluate the satisfaction of tourists from Japan, China, America and Europe who participated in this program through the objective data. But they understood the excellency and creativity of Korean traditional culture through experiencing Korean invisible-visible culture. Therefore this study intends to develop the program for the attractive and differentiated culture tourism and build the competitive model of Korean culture tourism product.

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A Study on the Development of Souvenirs as Local Cultural Tourism Products - Focused on developing souvenir design - (지역 문화관광상품으로서의 기념품 개발 연구 - 기념품 디자인 개발 중심으로 -)

  • Hwang, Gyun-Jeong
    • Journal of Digital Convergence
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    • v.18 no.11
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    • pp.73-79
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    • 2020
  • With the recent strengthening of local autonomy and the recognition of the culture and tourism industry as a driving force for the fourth industrial revolution, the importance of research on the revitalization of the local culture and tourism industry is further emphasized. Thus, in this paper, the concept and type of local culture and tourism products were summarized and the research direction was presented through this. As a research method, the internal and external factors of the culture and tourism industry in Korea were used as the SWOT analysis method. In the text, three representative sites were selected and analyzed for the development of local cultural and tourism products, and Seoul, Jeju Island, and Gyeongju all found that they lacked local cultural and tourism products. It also found another value through its role of cultural development as well as the economic aspect of the development of cultural tourism products. In order to revitalize the local culture and tourism industry, which has become more important, the government proposed measures to promote differentiated creative products, efficient marketing, and legal security in various ways. In order for this study to be better data for researchers in the culture and tourism industry and related industries, research should be conducted with detailed surveys that could not be conducted due to various restrictions in the future.

Research on the Impact of Digital Music Products on the Development of Regional Tourism Economy

  • Jun-Shu Liu
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.7
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    • pp.209-219
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    • 2024
  • In this paper, we propose a study to investigate the significant impact of digital technology on the development of the cultural industry and tourism. By collecting, selecting, and analyzing data on digital music products from 281 cities in China from 2005 to 2022, we confirm that well-known digital music products play a crucial role in promoting domestic tourism economic growth. However, their impact on the international tourism economy is not significant. Furthermore, these well-known digital music products can not only promote the development of the regional tourism economy but also influence the tourism economy of neighboring cities. The promotional effect of well-known digital music products is particularly important in fourth- and fifth-tier cities with rich cultural diversity and abundant tourism resources. Overall, well-known digital music products have a positive role in stimulating market vitality and promoting regional tourism economic development. These findings provide an important foundation for the integrated development of culture and tourism in the digital age and offer valuable insights for upgrading regional industrial structures and fostering regional harmonious development.

Utilization and Development of Tourism Resources in Goryeong (고령군 관광자원의 이용 및 개발)

  • Choi, Jeong-Su
    • Journal of the Korean association of regional geographers
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    • v.14 no.6
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    • pp.680-697
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    • 2008
  • Goryeong, the center of Daegaya's historic culture, has pushed tourism development utilizing Daegaya's historic cultural resource. The tourist's cognition level of Goryeong is very low and the tourists of Goryeong have been decreased compared with them of Gyeongbuk. However, Goryeong has a variety of cultural tourism resources and geographical proximity with Daegu, and the potential of it attracts the tourism market. This research examines the tourism demands and supplies of Goryeong and then recommend the improvemental aspect of tourism po1icy and the developmental aspect of tourism resource in Goryeong. Goryeong needs the tourism po1icy to cotstruct the system which supplies the useful tourism information to tourism organizations and firms and to create the sustainable tourism product innovation. The tourism development should be pushed in two ways: the revitalization of the developed tourism resources and the creation of tourism product.

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Comparative study of cultural tourism industry in Korea and China - Focusing on local cultural tourism products - (한·중 문화관광산업 비교 연구 - 지역 문화관광상품 중심으로 -)

  • Hwang, Gyun-Jeong
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.97-102
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    • 2020
  • In this paper, the concept of the diversified cultural tourism industry in Korea and China was summarized and the research direction was suggested. Also, the characteristics and status of the cultural tourism industry were analyzed. As a characteristic of the cultural tourism industry in both Korea and China, it exhibited similar cultural tourism forms such as performances, theme parks, festivals, and museums. Korea had a unique cultural tourism form called Hallyu cultural tourism, and China is also a rare cultural arts complex in Korea. And has developed cultural tourism. The strength of the Korean culture and tourism industry is that it is rich in cultural resources and possesses many assets with cultural contents, and the strength of the Chinese culture and tourism industry is that it has abundant tourism resources and huge economic power. As such, Korea and China with many similarities were found to be a country with high interest and potential in the cultural tourism industry, which is growing into a high value-added industry in the future. In addition, in order to continuously and stably develop the cultural tourism industry, continuous efforts and interests and proper research must be conducted so that the two countries can coexist with each other.

Tourism Resource Development of Travel Souvenir of Gangwon-do using Limited Production - Focusing on Inje-gun in Gangwon-do - (제한 복제생산방식을 활용한 강원지역 문화상품의 관광자원화 방안 연구 -강원도 인제군을 중심으로-)

  • Choi, Ki;Shin, Soo-Khil
    • Archives of design research
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    • v.18 no.1 s.59
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    • pp.205-214
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    • 2005
  • A development proposal that maximizes the trend of travel souvenir and articles toward tourism and natural resources through utilization of the Limited Production method was the focus of the present research. First, the flaws of travel souvenir and articles, currently produced in Inje, Kangwon-Do, were identified, as were the regional uniqueness of the area. The comparative advantages of developmental conditions of the above-specified region to various other Si/Kun regions were demonstrated to ascertain the optimal production method of travel souvenir and articles. The results are as follows. Superior supply of,7aw materials necessary for production of wood-worked travel souvenir and articles are abundantly available and the dose proximity of 17 existing workshops self-contain the production capacity to sustain the Limited Production method. Furthermore, the regional governing council conveyed positive attitudes towards the prospect of creating a regional production complex of wood-worked travel souvenir and articles. The results demonstrate that the optimal method of maximizing the trend of travel souvenir and articles toward tourism and natural resources is achieved through systematic collaboration of industry, education, and tourism that promote development, production, and merchandising of Inje's regional travel souvenir and articles.

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A study on Activation plan for the Culture Tourism Product of chungcheongbuk-do Area (충북지역 관광문화상품 활성화 방안 연구)

  • Ahn, Myung-Soo;Park, Seung-Chul
    • Journal of Digital Convergence
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    • v.10 no.5
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    • pp.327-331
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    • 2012
  • Although crafts industry in Chungcheongbuk-do where Cheongju International Craft Biennale is held has an excellent infrastructure, it is backward comparing with other regions. So we face up to the reality and desire to contribute to the creation of added value and the development of local crafts culture through study on the here and the hereafter of Chungbuk crafts industry. We figure out the customer satisfaction and the potential customer preference for cultural products on sale currently. Then, we establish a detailed marketing strategy and study the way how we can solve the current difficulties including design, technique and marketing.