산업경영시스템학회지 (Journal of Korean Society of Industrial and Systems Engineering)

  • 제44권3호
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  • Pages.240-247
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  • 2021
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  • 2005-0461(pISSN)
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  • 2287-7975(eISSN)
한국산업경영시스템학회 (Society of Korea Industrial and System Engineering)
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기술혁신역량과 매출성과에 기술개발소요기간이 미치는 조절효과

The Moderating Effect of Technology Development Period on the Relationship between Technology Innovation Capabilities and Sales Performance

  • 이민호 (남서울대학교 유통마케팅학과)
  • Lee, Minho (Department of Distribution and Marketing, Namseoul University)
  • 투고 : 2021.08.10
  • 심사 : 2021.09.15
  • 발행 : 2021.09.30
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초록

As competition among companies has intensified and the life cycle of products has been shortened, strong innovation is needed to meet consumers' needs. In addition, it is necessary to shorten the life cycle of the product and reduce the time required for technology development for the competitive advantage of the product. In particular, venture companies where new technologies and ideas are important require more innovative capabilities than others companies. Therefore, this study analyzed the impact of technology innovation capabilities (product development process capability, human resource capability and financial capability) on sales by technology development for small and medium venture companies and analyzed moderating effect of technology development period on the relationship between technology innovation capabilities and sales by technology development. The data of 'Small and Medium Business Technology Statistics' collected by the government every year were used for analysis. Technology-intensive ventures were extracted from this data. In addition, the moderating effect was analyzed through hierarchical regression analysis. This study shows that product planning capability, test capability, and R&D expenditure have a positive impact on sales by technology development. In this study, the product development period showed a positive moderating effect on product development capability and sales performance. On the other hand, the product development period showed a negative moderating effect on R&D expenditure and sales by technology development.

키워드

과제정보

This study has been supported by a 2020 Research Fund of Namseoul University, Korea.

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