Journal of Korea Game Society (한국게임학회 논문지)

Korea Game Society (한국게임학회)
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A Study on the Motivation of Public Welfare Game Users to Participate in Game Based on UTAUT Model

UTAUT모델을 기반한 공익성게임 유저의 게임 참여 동기 유발에 관한 연구

  • Wanxin, Qian (Department of Game Design Kongju National University) ;
  • Kyung, Byung-Pyo (Department of Game Design Kongju National University)
  • 전완신 (공주대학교 게임디자인학과) ;
  • 경병표 (공주대학교 게임디자인학과)
  • Received : 2021.05.10
  • Accepted : 2021.06.07
  • Published : 2021.06.20
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Abstract

The subjects of this study are Chinese players who have participated in public welfare games. SPSS24.0 and AMOS24.0 were used to analyze the data, including reliability analysis, validity analysis, correlation analysis, structural equation model verification and so on. The hypothesis results show that Trust-Aware is the most important motivation dimension that affects players' participation in public welfare games. Under the dimension of Performance Expectancy, the main influencing factors are players' needs for self-realization and concern for vulnerable groups. Perceived Risk and Social Influence are the motivational factors that influence players' participation in public welfare games.

본 논문은 게임 플레이어들의 공익성 게임에 대한 참여 유발과 공익성 게임에 대한 인식 및 참여 동기에 대한 연구이다. 본 연구의 연구 대상은 중국 대륙에서 공익성 게임의 테스트로 참여했던 게임 유저들로 총 300명의 설문지를 배부했으며, 데이터 처리는 SPSS 24.0과 AMOS 24.0을 적용해 분석하여 신뢰성 분석, 유효성 분석, 상관분석, 구조 방정식 모델 검증 등을 진행하였다. 가설 검증결과에 따라 공익성 게임에서 신뢰 감지는 유저의 공익성 게임에 영향을 미치는 가장 중요한 동기 부여 요소였다. 성과 기대에서 가장 주요한 영향 요인은 자아실현에 대한 욕구와 소외계층에 대한 관심이었다. 인지된 위험과 사회적 영향은 유저의 공익성 게임 행위에 영향을 미치는 동기 요인이었다. 위험 감지는 유저의 참여 의도에 분명한 반(-)향 영향을 미쳤다.

Keywords

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