DOI QR코드

DOI QR Code

온라인쇼핑몰에서 Online몰의 상품군별 거래액 동향과 동조화 현상

Trends and Synchronization of Transaction Amounts by Product group of Online Malls in Online Shopping Malls

  • 투고 : 2020.12.23
  • 심사 : 2021.02.20
  • 발행 : 2021.02.28

초록

본 연구의 목적은 온라인쇼핑몰 Online몰 거래액 동향을 한국 총 거래액과 각 상품별 거래액을 산출하여 서로 비교 분석하고 동조화현상을 찾아보는데 있다. 본 연구에 이용된 데이타는 통계청 국가통계포털에서 총 거래량과 음식 서비스, 가전·전자·통신기기, 음식료품, 생활용품, 의복, 컴퓨터 및 주변기기를 검색하였다. 분석기간은 2017년 1월부터 2020년 8월까지 총 44개 월간자료를 이용하였다. 기술통계량에서 음식서비스는 변동성이 상대적으로 매우 안정되어 있으나 의복은 변동성이 크게 나타났다. 상관관계분석에서 총 거래액에 대해 각 상품별로 일정 수준 이상의 상관관계를 보여주었다. 상승률 동향에서 음식서비스 1,039%, 가전·전자·통신기기 325%, 음식료품 296%, 생활용품 250% 상승한 반면 의복은 92.56%로 소폭 하락하였다. Scatter 분석에서 총 거래액과 생활용품 및 가전·전자·통신기기의 분포도는 대체로 우상향하는 형태로 나타나 높은 수준의 동조화현상이 나타나 있다. 코로나19로 인해 온라인쇼핑몰의 거래액 증가에 대비하여 신속성과 안정성, 편리성, 다양한 서비스제공 등을 위한 노력이 지속되어야 할 것이다.

The purpose of this study is to classify online shopping malls into total transaction amount and transaction amount by product, and compare them to find synchronism. The data used in this study were collected from KOSIS for Food Services, Home Appliances·Electronics·Communication devices, Food & Beverages, House_Goods, Clothing, Computers & Peripheral Devices. The analysis period is a total of 44 monthly data from January 2017 to August 2020. In descriptive statistics, variability is relatively very stable in the case of food service, but is large in the case of clothing. In the correlation analysis, the total transaction amount shows a certain level of correlation with each product. In the analysis of the increase rate, Food Service increased by 1,039%, Home Appliances·Electronics·Communication devices increased by 325%, Food & Beverages increased by 296% and House Goods by 250%, but Clothing decreased slightly to 92.56%. In the Scatter Charts analysis, the distribution of Total transaction amount & House Goods, Total transaction amount & Home Appliances·Electronics·Communication devices is generally upward, showing a high level of synchronization. Due to Corona 19, we will have to continue our efforts to provide speed, stability, convenience and various services in preparation for the increase in transaction volume of online shopping malls.

키워드

참고문헌

  1. J. H. Yoon (2020), August 2020 Online Shopping Trend, The Voice of the People Economic side, 2020.10.05. http://www.vop.co.kr/A00001516817.html
  2. S. C. Oh (2020), Online Shopping Mall Rankings, Digital Nomad, 2020.10.06. https://blog.naver.com/kkum3112/222106694139
  3. G. S. Song (2020), Corona 19, a Catalyst for Online Shopping in Germany, KOTRA Overseas Market News, 2020-10-20 http://news.kotra.or.kr/user/globalBbs/kotranews/782
  4. H. D. Kim (2016), The Effect of Online Shopping Values Factors on Credibility and Purchasing Intention about Product Information of SNS : Focus on Difference of Consumers' Involvement and Prior Knowledge, Journal of Practical Research in Advertising and Public Relations, 9(4), 114-132. https://doi.org/10.21331/jprapr.2016.9.4.005
  5. Y. S. Yoon (2013), The Effects of Online Product Reviews on Online Users' Shopping Process, Korea International Accounting Review, 52, 139-156.
  6. H. S. Choi, S. B. Yang (2016), An Empirical Study on Influencing Factors of Switching Intention from Online Shopping to Webrooming, Journal of Inteligent Information System, 22(1), 19-41.
  7. B. Y. Chai, Y. X. Zhu & J. W. Choi (2018), An Empirical Study on the Effect of Introvert and Extrovert Characteristics of Online Shopping Malls on the Consumer Confidence, Commercial Information Research, 20(4), 49-76.
  8. Y. Cui & J. M. Kim (2018), Analyzing the Brand Values of Online Shopping Website in China - Focused on Taobao and Jingdong, Journal of Digital Convergence, 16(1), 293-303. https://doi.org/10.14400/JDC.2018.16.1.293
  9. Y. Y. Hwang, G. Y. Lee (2010), The Impact of Product Information and Online Reviews on Online Shopping Intention, Customer Satisfaction Management Research, 12(1), 195-218.
  10. S. H. Lim, D. J. Kim & S. H. Lee (2015), A Study on the Relationships among Website Quality, Impulsive Buying, and Return Action of Goods in Online Shopping Contexts: Within Stimulus-Organism-Response Framework, The Journal of Business Education, 29(6), 325-343. https://doi.org/10.34274/KRABE.2015.29.6.014
  11. H. S. Hong, Y. K. Seock & S. Y. Kim (2015), The Impacts of Consumer Perceptions of Product Reviews Posted on Online Stores on Perceptions of Online Shopping and Online Purchase Intention, Journal of Consumer Studies, 26(4), 1-30.
  12. J. K. Moon, N. Y. Kwak & C. C. Lee (2019), Exploring Factors of Consumer's Impulsive Buying Behavior in Mobile Social Commerce, Journal of Digital Convergence, 17(2), 113-125. https://doi.org/10.14400/jdc.2019.17.2.113
  13. D. S. Lim, D. O. Choi & C. H. Yoon (2018), A Study on the Impact of Store Characteristics on Customer Impulse Purchase Types in Online Shopping, The e-Business Studies, 19(2), 25-42. https://doi.org/10.20462/tebs.2018.4.19.2.25
  14. M. A. Lee, Y. J. Lee (2014), The Effect of Product Compositions within a Web Page on Consumer Choice in Online Shopping: Focusing on Context Effects, Marketing Study, 29(4), 1-26.
  15. D. B. Jeong (2014), Optimal forecasting for the main commodities groups in on-line shopping mall, Journal of KECRA, 15(2), 19-41.
  16. M. Y. Joo, Y. I. Kim (2014), Characteristics of Fashion Purchases and Clothes-wearing Tendencies Of Women in their 30's Using Online Shopping, Journal of the Korean Society of Costume, 64(8), 1-19. https://doi.org/10.7233/jksc.2014.64.8.001
  17. T. H. Jin, S. J. Hwang & J. H. Cho (2019), The Effect of Goods Selection Based on Brand Reliability According to Product's Assortment in On-line Shopping Mall, Korean Management Consulting Review, 19(2), 149-156.
  18. W. S. Kim & K. H. Lee (2015), Convergence approach to weight control behavior and online clothing product shopping, Journal of Digital Convergence, 13(7), 79-88. https://doi.org/10.14400/JDC.2015.13.7.79
  19. T. Y. Jeon, N. H. Park & J. S. Park (2013), The Effect of Purchase Characteristics on Positive Emotion, Relationship Quality and Repurchase in Cosmetics on On-Line Shopping, Journal of Distribution and Management Research, 16(3), 121-131. https://doi.org/10.17961/JDMR.16.3.201306.121
  20. S. H. Choi & J. I. Choi (2017), Analysis of Volatility and Directionality of Korean Imports and Exports, Journal of Digital Convergence, 15(10), 113-121. https://doi.org/10.14400/JDC.2017.15.10.113
  21. S. H. Choi & J. I. Choi (2015), Analysis of a Stock Price Trend and Future Investment Value of Cultural Content-related Convergence Business, Journal of Digital Convergence, 13(11), 45-55. https://doi.org/10.14400/JDC.2015.13.11.45
  22. KOSIS : https://kosis.kr/index/index.do