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http://dx.doi.org/10.14400/JDC.2021.19.2.151

Trends and Synchronization of Transaction Amounts by Product group of Online Malls in Online Shopping Malls  

Choi, Soo-Ho (Division of Business, Dongyang Mirae University)
Choi, Jeong-Il (Division of Business, SungKyul University)
Publication Information
Journal of Digital Convergence / v.19, no.2, 2021 , pp. 151-160 More about this Journal
Abstract
The purpose of this study is to classify online shopping malls into total transaction amount and transaction amount by product, and compare them to find synchronism. The data used in this study were collected from KOSIS for Food Services, Home Appliances·Electronics·Communication devices, Food & Beverages, House_Goods, Clothing, Computers & Peripheral Devices. The analysis period is a total of 44 monthly data from January 2017 to August 2020. In descriptive statistics, variability is relatively very stable in the case of food service, but is large in the case of clothing. In the correlation analysis, the total transaction amount shows a certain level of correlation with each product. In the analysis of the increase rate, Food Service increased by 1,039%, Home Appliances·Electronics·Communication devices increased by 325%, Food & Beverages increased by 296% and House Goods by 250%, but Clothing decreased slightly to 92.56%. In the Scatter Charts analysis, the distribution of Total transaction amount & House Goods, Total transaction amount & Home Appliances·Electronics·Communication devices is generally upward, showing a high level of synchronization. Due to Corona 19, we will have to continue our efforts to provide speed, stability, convenience and various services in preparation for the increase in transaction volume of online shopping malls.
Keywords
Online Shopping Mall; Online Mall; Product Group; Transaction Amount Trend; Synchronization Phenomenon;
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Times Cited By KSCI : 2  (Citation Analysis)
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