Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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A Study on the Relationship between the Selection Factors of Sports Climbing Center, Customer Satisfaction, and Re-Registration

스포츠클라이밍센터 선택속성과 고객만족, 재등록의사의 관계 연구

  • Lee, Ye-Jun (Division of Sport Studies, Myongji University) ;
  • Kim, Sang-Yoo (Division of Sport Studies, Myongji University) ;
  • Kim, Soo-Hyun (Department of Sport & Healthcare, Namseoul University)
  • 이예준 (명지대학교 스포츠학부) ;
  • 김상유 (명지대학교 스포츠학부) ;
  • 김수현 (남서울대학교 스포츠건강관리학과)
  • Received : 2020.08.03
  • Accepted : 2020.09.20
  • Published : 2020.09.28
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Abstract

The purpose of this study is to investigate the relationship between the selection factors of sports climbing center, customer satisfaction, and re-registration. Data collection for the purpose of this study was collected through S center, B center, V center located in Seoul and K center located in Gyeonggi-do. A total of 296 valid samples were used for the analysis. To make sure the theory, it was based on analysis of frequency, factor analysis, reliability analysis and multiple regression. First of all, it was found that the factors of selecting the sports climbing center partially affected the customer satisfaction level. Second, it was found that the factors of selecting the sports climbing center partially affected the decision to re-register.

이 연구의 목적은 스포츠클라이밍센터 이용객들이 인식하는 선택속성과 고객만족 및 재등록의사의 관계를 규명하는 것이다. 이를 위해 서울, 경기지역 소재 스포츠클라이밍센터 이용객들을 모집단으로 설정한 후 편의표본추출법을 이용하여 총 296부의 자료를 실제 분석에 사용하였다. 자료처리는 빈도분석, 탐색적 요인분석, 신뢰도 분석, 다중회귀분석을 실시하였다. 이를 통해 도출된 결론은 다음과 같다. 첫째, 선택속성 중 시설 요인은 고객만족에 정(+)의 영향을 미치며, 락커룸 요인은 부(-)의 영향을 미치는 것으로 나타났다. 둘째, 선택속성 중 지도자 관계 요인과 비용 요인은 재등록의사에 정(+)의 영향을 미치며, 직접적인 영향력은 비용 요인이 가장 큰 것으로 나타났다.

Keywords

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