Journal of Convergence for Information Technology (융합정보논문지)

Convergence Society for SMB (중소기업융합학회)
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Relationship Between Internal Marketing, Job Satisfaction and Organizational Commitment of Clinical Dental Hygienists

임상치과위생사의 내부마케팅, 직무만족도와 조직몰입간에 관련성

  • Do, Yu-Jeong (Department of Dental Hygiene, Deajeon Health Institute of Technology)
  • 도유정 (대전보건대학 치위생과)
  • Received : 2020.10.16
  • Accepted : 2020.12.20
  • Published : 2020.12.28
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Abstract

The purpose of this study was to identify the factors that influence the organizational commitment of clinical dental hygienists to contribute to manpower management. The subject of the study was 195, and the following results were obtained as a result of collecting and analyzing data using a self-filling questionnaire from March 10 to April 20, 2020. The degree of organizational commitment, job satisfaction, and internal marketing according to general characteristics were analyzed by t-test and one-way ANOVA, and post-test was set to'Scheffe'. The correlation between organizational commitment, job satisfaction, and internal marketing showed a significant positive correlation with job satisfaction (r=0.689) and internal marketing (r=0.678). The factors influencing organizational commitment were multiple regression analysis, and the influencing factors for organizational commitment were internal marketing and job satisfaction. The most influential factor was job satisfaction, and the explanatory power was 56.1%.As a result, the internal marketing of clinical dental hygienists was found to be related to job satisfaction and organizational commitment, and the factor that most affected was job satisfaction. Therefore, institutional and administrative support from dental medical institutions is needed to improve job satisfaction, which has an impact on organizational commitment of clinical dental hygienists.

본 연구는 임상치과위생사의 조직몰입에 영향 요인을 파악하여 인력관리에 기여하고자 시도하였다. 연구대상자는 195명으로 하였고, 2020년 3월 10일부터 4월 20일까지 자기기입식 설문법으로 자료 수집하여 분석한 결과 다음과 같은 결과를 얻었다. 일반적 특성에 따른 조직몰입, 직무만족, 내부마케팅 정도는 t-검정과 one-way ANOVA로 분석하였고, 사후검정은 Scheffe'로 하였다. 조직몰입, 직무만족, 내부마케팅 상관관계는 Pearson's correlation을 실시하였다고 직무만족(r=0.689), 내부마케팅(r=0.678)과 유의한 정의 상관관계를 나타냈다. 조직몰입에 영향요인은 다중회귀분석을 하였고 조직몰입에 영향요인은 내부마케팅, 직무만족도였다. 가장 큰 영향 요인은 직무만족도 이었으며 설명력은 56.1%이었다. 이상의 결과, 임상치과위생사의 내부마케팅과 직무만족도 및 조직몰입과의 관련이 있는 것으로 나타났고, 가장 영향을 미치는 요인은 직무만족도이었다. 따라서 임상치과위생사의 조직몰입에 영향을 미치는 직무만족도를 향상시키기 위한 치과 의료기관의 제도적·행정적 지원이 필요하다.

Keywords

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