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http://dx.doi.org/10.22156/CS4SMB.2020.10.12.001

Relationship Between Internal Marketing, Job Satisfaction and Organizational Commitment of Clinical Dental Hygienists  

Do, Yu-Jeong (Department of Dental Hygiene, Deajeon Health Institute of Technology)
Publication Information
Journal of Convergence for Information Technology / v.10, no.12, 2020 , pp. 1-8 More about this Journal
Abstract
The purpose of this study was to identify the factors that influence the organizational commitment of clinical dental hygienists to contribute to manpower management. The subject of the study was 195, and the following results were obtained as a result of collecting and analyzing data using a self-filling questionnaire from March 10 to April 20, 2020. The degree of organizational commitment, job satisfaction, and internal marketing according to general characteristics were analyzed by t-test and one-way ANOVA, and post-test was set to'Scheffe'. The correlation between organizational commitment, job satisfaction, and internal marketing showed a significant positive correlation with job satisfaction (r=0.689) and internal marketing (r=0.678). The factors influencing organizational commitment were multiple regression analysis, and the influencing factors for organizational commitment were internal marketing and job satisfaction. The most influential factor was job satisfaction, and the explanatory power was 56.1%.As a result, the internal marketing of clinical dental hygienists was found to be related to job satisfaction and organizational commitment, and the factor that most affected was job satisfaction. Therefore, institutional and administrative support from dental medical institutions is needed to improve job satisfaction, which has an impact on organizational commitment of clinical dental hygienists.
Keywords
Organizational commitment; Job satisfaction; Internal marketing; Dental hygienist; Dental clinic;
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