This study aims to examine the importance-performance of the service quality of farm accommodation by applying Revised Importance-Performance Analysis(R-IPA). To make up for the limitations of the traditional Importance-Performance analysis method, the R-IPA analysis method based on the Kano's three-factor model was applied to establish a management capabilities for better credibility and validity. Data from 'A Fact-Finding Survey on Rural Tourism 2022' by the Rural Development Administration were used for this study. In this study, we analyzed the differences in importance and satisfaction with service quality by generation among farm accommodation users. The analysis results showed that for those in their 20s and 30s, improvements were needed in the reservation system, price level, cleanliness of rooms, and experience programs. On the other hand, for those in their 40s and 50s, improvements were needed in the size of rooms and purchasing of agricultural and specialty products. For those over 60, it was found that focused improvements were needed in the areas of food quality, experience programs, room decoration, and information on local attractions and events.

This study aims to validate a 5-point version of the State-Trait Anxiety Inventory (STAI), converted from the original 4-point scale, for use in agro-healing programs. Both forms were administered to the same participants at different time points to assess internal consistency, alternate-form reliability, and structural validity. Cronbach's alpha, Pearson correlations, and exploratory factor analysis confirmed stable two-factor structures for state and trait anxiety. Results showed high internal consistency and strong psychometric equivalence, indicating that the 5-point version is a valid and reliable tool for repeated assessments in therapeutic contexts. This standardized scale enhances comparability across measures and supports evidence-based evaluation in agro-healing programs.

This study aims to examine the structural relationships among consumer values, attitudes, and purchase behaviors toward foods with the Low-Carbon Product Certification focusing on the Value-Attitude-Behavior (VAB) model. Data were collected from 300 consumers aged 20 years or older through a survey conducted from August 5 to August 11, 2025. The results show that functional, ethical, exploratory, and emotional values significantly influence attitudes, while ethical value directly affects purchase behavior. Mediation analysis further indicates that functional and emotional values indirectly influence purchase behavior through attitudes, and ethical value exerts a stronger effect via attitudes. These findings suggest that strengthening ethical values and fostering positive attitudes are critical to promoting the consumption of Low-Carbon Product Certified foods.