Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Comparative Analysis of User Experience with Delivery Applications -Focused on BaeMin, Yogiyo, Baedaltong-

배달 애플리케이션을 통한 사용자 경험 비교분석 -배달의 민족, 요기요, 배달통을 중심으로-

  • Ko, Eun-Sung (Digital Media Design, HongIk University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
  • 고은성 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공)
  • Received : 2019.05.23
  • Accepted : 2019.08.20
  • Published : 2019.08.28
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Abstract

This study is to compare and analyze three leading delivery applications in Korea. As using of mobile Phone increases, the frequency of delivery applications is increasing. Nevertheless, there are still problems in usabilities. So the usability of three Applications were analyzed through an in-depth interview. Factors affecting user experience's satisfaction were identified through a 7-point scale based on Honeycomb, and the results were similar with in-depth interview, indicating what and why users overwhelmingly preferred delivery applications. This study is intended to enhance usability of all applications by analyzing the user experience of delivery applications, deriving the strengths of each vendor, applying them to all applications, and further applying the new technological ideas gained from interviews.

본 연구는 국내의 대표적인 배달 애플리케이션 3곳을 비교분석 하기 위한 연구이다. 모바일 사용 증가에 따라 배달 애플리케이션의 사용 빈도는 나날이 늘고 있다. 그런데도 사용성에서는 아직도 문제가 제기되고 있다. 배달의 민족, 요기요, 배달통 이렇게 세 가지의 배달 애플리케이션의 사용성에 대한 선호도를 심층 면접을 통해 분석하였다. 사용자 경험 만족에 영향을 미치는 요인을 허니콤에 기반을 둔 7점 척도를 통해 확인하였고, 심층 면접과 7점 척도의 결과가 비슷하게 나옴으로써, 사용자들이 압도적으로 선호하는 배달 애플리케이션이 무엇이며 이유가 무엇인지 알 수가 있었다. 이 연구는 배달 애플리케이션에 대한 사용자 경험을 분석하고 각 업체의 장점을 도출시켜 애플리케이션에 적용하고, 더 나아가 면담을 통해 얻게 된 새로운 기술적 아이디어를 통해 애플리케이션의 서비스와 사용성을 높이는 데 의의가 있다.

Keywords

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