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The Analysis on Location and Service Factors Affecting the Management and Use of Judo Gym

유도체육관 운영 및 이용에 영향을 미치는 입지와 서비스 요인 분석

  • Lee, Do-Heui (Department of Leisure Sport Industry, Korea National Sport University) ;
  • Oh, Kyung-Ah (Division of Sports, Soongsil University)
  • 이도희 (한국체육대학교 레저스포츠산업학과) ;
  • 오경아 (숭실대학교 스포츠학부)
  • Received : 2019.06.10
  • Accepted : 2019.06.25
  • Published : 2019.06.30

Abstract

This purpose of study was to Analysis on Location and Service Factors Affecting the Management and Use of Judo Gym. This study aims at providing fundamental data and information on Judo coach by studying what effects of location and use factor on trainee satisfaction. The survey was done through 350 copies and excluding 11 copies ran an analysis on the remaining 339(96.8%) copies. After question investigating the data which is collected used IBM SPSS statistics 21 program, frequency analysis, Exploratory factor analysis, Cronbach's ${\alpha}$, correlation analysis, multiple regression. The result of this study were as follows. First, management, location, coach, trainee value, facility, communication in Judo gym location and use factors showed (+) effects on trainee satisfaction. Second, Program operation, Gym quit use, Whether or not to insure in management factor showed (+) effects on trainee satisfaction. Third, Coach credibility in coach factor showed (+) effects on trainee satisfaction. Forth, Member communication in communication factor showed (+) effects on trainee satisfaction. Fifth, Wholesome leisure, Athletic ability improving in trainee value factor showed (+) effects on trainee satisfaction. Sixth, main facility level, additional facility level in facility factor showed (+) effects on trainee satisfaction. Seventh, Visibility in location factor showed (+) effects on trainee satisfaction. And location type(station area, residential district, commercial area) of Judo gym showed (+) effect on management, trainee value, location, communication, facility.

본 연구는 유도체육관 운영 및 이용에 영향을 미치는 입지와 서비스 요인을 분석하는데 목적이 있으며, 원활한 유도체육관 운영을 위하여 수련생의 만족에 영향을 미칠 수 있는 요인에 대해 가이드(guide)가 될 수 있는 실증적 자료를 제시하는데 의의가 있다. 이를 위해 총 350부의 설문지를 배포하여 불성실하게 응답된 11부를 제외하고 총 339부를 유효표본으로 사용하였다. 분석을 위해 IBM SPSS 21을 이용하여 빈도분석, 탐색적 요인분석, Cronbach's ${\alpha}$, 상관관계분석, 다중회귀분석을 실시하였다. 분석을 통한 결과는 다음과 같다. 우선 유도체육관 운영 및 이용에 영향을 미치는 입지와 서비스 요인이 수련생의 만족도에 미치는 영향에 대해서 운영, 지도자, 커뮤니케이션, 수련생가치, 시설, 입지 요인 순으로 모두 수련생 만족에 유의한 영향을 미치는 것으로 나타났다. 하위요인별로 살펴보면, 첫째, 운영 요인에서 상해보험 가입 여부, 체육관 자유로운 이용, 운동 프로그램 운영 요인 순으로 수련생 만족도에 유의한 영향을 미치는 것으로 나타났으며, 둘째, 지도자 요인에서는 지도자 신뢰도 요인이 영향을 미쳤고, 셋째 커뮤니케이션 요인에서는 회원 간 의사소통 요인이 영향을 미치는 것으로 나타났다. 그리고 넷째, 수련생가치 요인에서는 건전한 여가활동과 운동수행능력 향상 요인 순으로 영향을 미쳤고, 다섯째, 시설 요인에서는 부대시설 수준과 주요시설 수준 요인 순으로 영향을 미치는 것으로 나타났으며, 여섯째, 입지 요인에서는 체육관의 가시성 여부 요인만이 영향을 미치는 것으로 나타났다. 유도체육관 입지 형태(역세권, 주거지역, 상업지역)에 따른 체육관 특성의 차이에 대해서는 우선 역세권에 위치한 체육관은 수련생가치, 입지, 커뮤니케이션, 시설이 수련생 만족에 유의한 영향을 미치는 것으로 나타났으며, 주거지역에 위치한 체육관은 운영, 수련생가치, 커뮤니케이션, 시설이 수련생 만족에 유의한 영향을 미치는 것으로 나타났고, 상업지역에 위치한 체육관은 운영, 입지, 커뮤니케이션, 시설이 수련생 만족에 유의한 영향을 미치는 것으로 나타났다.

Keywords

Table 1. Demographic Characteristics of the Respondents

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Table 2. Exploratory Factor Analysis & Reliability Analysis of Judo Gym Location & Service Factor

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Table 3. Exploratory Factor Analysis & Reliability Analysis of Trainee Satisfaction Factor

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Table 4. Correlation Analysis

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Table 5. Multiple Regression Analysis of Judo Gym Location and Service Factor on Trainee Satisfaction

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Table 6. Multiple Regression Analysis of Judo Gym Management Factor on Trainee Satisfaction

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Table 7. Multiple Regression Analysis of Judo Gym Trainee Value Factor on Trainee Satisfaction

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Table 8. Multiple Regression Analysis of Judo Gym Location Factor on Trainee Satisfaction

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Table 9. Multiple Regression Analysis of Judo Gym Coach Factor on Trainee Satisfaction

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Table 10. Multiple Regression Analysis of Judo Gym Communication Factor on Trainee Satisfaction

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Table 11. Multiple Regression Analysis of Judo Gym Facility Factor on Trainee Satisfaction

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Table 12. Multiple Regression Analysis of Judo Gym Location and Service Factor in Station Area on Trainee Satisfaction

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Table 13. Multiple Regression Analysis of Judo Gym Location and Service Factor in Residential District on Trainee Satisfaction

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Table 14. Multiple Regression Analysis of Judo Gym Location and Service Factor in Commercial Area on Trainee Satisfaction

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