한국융합학회논문지 (Journal of the Korea Convergence Society)

  • 제10권6호
  • /
  • Pages.15-24
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  • 2019
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  • 2233-4890(pISSN)
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  • 2713-6353(eISSN)
한국융합학회 (Korea Convergence Society)
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중국 "신소매(新零售)"에 관한 연구개발 동향 분석

Review of the Research & Development of "New Retailing"

  • 무립염 (길림공정기술사범학원 기계공학부) ;
  • 한정수 (백석대학교 ICT학부) ;
  • 김형호 (세한대학교 항공교통물류학과)
  • Wu, Li-Yan (Faculty of Machinary, Jilin Engineering Normal University) ;
  • Han, Jung-Soo (Faculty of ICT, BaekSeok University) ;
  • Kim, Hyung-Ho (Dep. of Air Transport & Logistics, Sehan University)
  • 투고 : 2019.05.01
  • 심사 : 2019.06.20
  • 발행 : 2019.06.28
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초록

본 연구에서는 "신소매(新零售)"에 대한 연구의 참고자료와 실용적 개발을 위한 지침을 제공하기 위해 "신소매"의 연구현황과 이론적 상황을 정리하였다. "신소매"의 발전은 아직 걸음마 단계에 있다. 이론 연구는 이제 막 시작되어, 보다 실용적인 탐구는 있지만 상대적으로 이론적 연구가 부족한 상황이다. 현재, "신소매"의 이론적 연구와 실천적 발전이 점차 명확해지고 있다. 신소매의 급속한 발전은 신소매에 대한 이론적 연구가 강하게 요구되고 있다. "신소매"의 발전 추세는 대규모화, 경계가 없어지며, 지능화 되고 있다. 연구 결과 "신소매" 하에서의 온라인과 오프라인의 심층적 통합, 새로운 물류체계 및 공급망의 전환과 재편을 가속화 되는 것을 알 수 있었다. '신소매업'의 연구방향에 초점을 맞춰 이론과 실천을 더욱 깊이 연구할 필요가 있다.

The development of "New Retailing" is still in its infancy. Theoretical research has just begun, showing the characteristics of practice leading theoretical research, that is, there is more practical exploration but relatively insufficient theoretical research. At present, the theoretical research and practice development of "New Retailing" is gradually clear. The future development trend is large-scale, no boundaries, and wisdom. The academic community should further study in depth with theory and practice, focusing on the deep integration of online and offline, the new logistics under "New Retailing", and the research direction of "New Retailing" driving supply chain transformation and reconstruction so as to better guide the development of "New Retailing". The purpose of the research is to sort out the research status and theoretical situation of "new retailing", so as to provide references for further research on "new retail" and guidance for practical development.

키워드

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Fig. 1. Baidu search index

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Fig. 2. Baidu searches for portraits of crowds

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Fig. 3. Interpretation of the new retail theory

Table 1. Related literature statistics of “New Retailing

OHHGBW_2019_v10n6_15_t0001.png 이미지

Table 2. Statistics of representative literature parameters of "New Retailing"

OHHGBW_2019_v10n6_15_t0002.png 이미지

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