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http://dx.doi.org/10.15207/JKCS.2019.10.6.015

Review of the Research & Development of "New Retailing"  

Wu, Li-Yan (Faculty of Machinary, Jilin Engineering Normal University)
Han, Jung-Soo (Faculty of ICT, BaekSeok University)
Kim, Hyung-Ho (Dep. of Air Transport & Logistics, Sehan University)
Publication Information
Journal of the Korea Convergence Society / v.10, no.6, 2019 , pp. 15-24 More about this Journal
Abstract
The development of "New Retailing" is still in its infancy. Theoretical research has just begun, showing the characteristics of practice leading theoretical research, that is, there is more practical exploration but relatively insufficient theoretical research. At present, the theoretical research and practice development of "New Retailing" is gradually clear. The future development trend is large-scale, no boundaries, and wisdom. The academic community should further study in depth with theory and practice, focusing on the deep integration of online and offline, the new logistics under "New Retailing", and the research direction of "New Retailing" driving supply chain transformation and reconstruction so as to better guide the development of "New Retailing". The purpose of the research is to sort out the research status and theoretical situation of "new retailing", so as to provide references for further research on "new retail" and guidance for practical development.
Keywords
New Retailing; Theoretical Trend; New Logistics; No Boundaries; Baidu index;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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