Journal of Convergence for Information Technology (융합정보논문지)

Convergence Society for SMB (중소기업융합학회)
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Development of character culture products that are fused with local culture resources

지역 문화자원과 융합한 캐릭터 문화상품 개발

  • Received : 2019.02.19
  • Accepted : 2019.04.20
  • Published : 2019.04.28
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Abstract

In this paper, based on the production technology and infrastructure of local cultural contents, it is determined that reconstruction and commercialization of local culture resources are necessary due to absence of character brand products centered on storytelling. It is expected to contribute to the expansion of the supply of advanced ceramic products along with the foundation of various contents production as it becomes the foundation to establish the developed business base through the differentiation strategy of the character product development based on the storytelling. In addition, due to the manual production, only a small amount of production can be produced and the production period is lengthened. On the other hand, the production period of gypsum mold is shortened by making mock-up through 3D program and 3D printing, It was effective in developing a wide variety of pottery products.

본 논문은 지역의 문화콘텐츠의 제작기술과 인프라를 기반으로 스토리텔링 중심의 캐릭터 브랜드 상품의 부재로 인하여 지역 문화자원의 재구성 및 상품화가 필요하다고 판단되어 전통적 문화소재인 캐릭터를 발굴하여 문화산업 기념품으로 개발하였다. 스토리텔링 기반의 캐릭터 상품 개발에 대한 차별화 전략을 통해 발전된 사업기반을 확립할 수 있는 토대가 되어, 다양한 콘텐츠 제작의 밑거름과 더불어 발전된 도예 상품들의 공급 확대에 기여할 것으로 보여 진다. 또한, 수작업 기반의 제작으로 인해 소량 생산만 가능하고 제작기간이 길어지는 반면 3D 프로그램 및 3D 프린팅을 통한 목업 제작으로 석고 틀 제작 기간이 단축되었으며, 대량생산의 발판이 마련되어 기존의 전통적인 도자기 인형에서 벗어나 다양하고 풍부한 도자기 제품 개발에 효과가 있었다.

Keywords

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Fig. 1. Thumbnail sketch screen

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Fig.2 Character Design Screen

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Fig. 3. 3D Modeling screen

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Fig. 4. 3D Printing Mockup Production Screen

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Fig. 5. Character molding

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Fig. 6. Priming, coloring, glazing Screen

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Fig. 7. Jang Seung prototype production result screen

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Fig. 8. Jang Seung-man (The Great Emperor) Paper Toy

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Fig. 9. Manual Book Creation Screen

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Fig. 10. Package creation screen

Table 1. Survey items

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Table 2. Measurement variable

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Table 3. Verification of differences in loyalty

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Table 4. Verification of differences in awareness

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Table 5. Verification of differences in associative images

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Table 6. Jangseung Man Character Test Result

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Table 7. Jangseung character child test result

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