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한복체험 놀이문화의 사용자 경험에 관한 연구

Study on the experiential Hanbok culture and user experience

  • 김민정 (홍익대학교 국제디자인전문대학원, 디자인경영전공) ;
  • 김보연 (홍익대학교 국제디자인전문대학원)
  • Kim, Minjung (Dept. of Design Management, International Design school for Advances Studies, Hongik University) ;
  • Kim, Boyeun (Digital Media Design, International Design school for Advances Studies, Hongik University)
  • 투고 : 2018.10.22
  • 심사 : 2019.02.20
  • 발행 : 2019.02.28

초록

본 연구는 젊은 세대들이 한복에 관심을 가지고 직접 경험을 하는 한복체험이라는 새로운 문화의 사용자 경험에 대한 연구로 존 듀이(John Dewey)의 경험이론과 도널드 노먼(Donald Norman)이 정의한 사용자경험을 통해 경험의 정의를 살피고 사용자의 경험을 분석하는데 목적을 둔다. 우선적으로 인구 통계학적 특성을 알아보기 위해 일반인을 대상으로 온라인 설문조사를 진행하였고 설문 결과에 따라 주요 체험자인 20대 여성 6명을 임의로 선정하여 다양한 사용자 의견을 얻기 위해 대면 인터뷰를 진행하였다. 인터뷰 결과의 공통된 의견을 분류하였을 때 체험자들은 한복의 전통성을 인지하기 보다는 현대화된 한복의 심미성을 먼저 인지하였고 한복체험이라는 경험을 함께 공유하고자 하는 욕구로 사회성, 비일상적인 문화가 되어 버린 한복을 특별하다 인지하는 특이성과 같은 특징이 분석되었다. 또한 사용자들은 자신이 직접 겪은 경험을 특별하다 인지하기 때문에 시장성 있는 문화콘텐츠 개발을 위해서는 지속적으로 사용자들의 욕구를 분석하고 연구해야 할 것이다.

This study explores the Experiential Theory of John Dewey and Donald Norman's definition of user experiences to analyze the new cultural experience of trying on Hanbok among the young generation. In order to find out the demographic characteristics, the survey was conducted online. An in-depth interview was held among six women in their 20's who were randomly selected to obtain diverse consumer's opinions. According to the interview, rather than recognizing the traditional beauty of Hanbok, the interviewers recognized the aesthetic sensibility of modernized Hanbok. In addition, the uniqueness of wearing Hanbok which has become the non-ordinary culture and the desire to share the experience is analyzed through characteristics such as particularity. In order to develop cultural contents that are highly marketable, consistent analyzation and research of the fluctuating desire of customers are essential since users perceive their experience to be special.

키워드

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Fig. 1. John Dewey, Three Principle Experience

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Fig. 2. Experience in Human-object interaction [11]

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Fig. 3. Participation rate of Survey

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Fig. 4. User interview Elements

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Fig. 5. User Experience process

Table 1. Interpretation by type about experience of John Dewey [9]

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Table 2. Mention of Aesthetic Element

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Table 3. Mention of Uniqueness Element

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Table 4. Mention of Sociality Element

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