Journal of Digital Contents Society (디지털콘텐츠학회 논문지)

Digital Contents Society (한국디지털콘텐츠학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on the Constituent Factors of Korean PSB Governance and the Expert Recognition on PSB Crisis

한국 공영방송의 거버넌스 구성요인과 공영방송 위기에 대한 전문가 인식 조사 연구

  • Park, Jong-Won (Graduate School of Public Policy and Information Technology, Seoul National University of Science and Technology) ;
  • Kim, Kwang-Ho (Graduate School of Public Policy and Information Technology, Seoul National University of Science and Technology)
  • 박종원 (서울과학기술대 IT정책전문대학원) ;
  • 김광호 (서울과학기술대 IT정책전문대학원)
  • Received : 2017.04.24
  • Accepted : 2017.08.31
  • Published : 2017.08.31
Download PDF
⟨ Previous Next ⟩

Abstract

Korean public service broadcasting(PSB) is facing identity crisis and debate on improving PSB governance. In order to analyze the causes of the crisis of PSB, We attempted to typify the constituent factors of governance of PSB based on the perception of public service broadcasting employees and media professionals. The results of the study are summarizes as follows. First, PSB' governance is typified by four factors such as market influence, political influence, professionalism, and guarantee of PSB system. Secondly, it is analyzed that only political influence among PSB governance factors has a significant effect on the perception of crisis of PSB. Thirdly, it is analyzed that the way of constituting the KBS board and the ratio of personnel have a meaningful influence on 'political influence'. The results of this study confirm that Korean PSB needs to improve the governance structure of PSB away from political influence in order to secure the legitimacy and identity.

한국 공영방송은 정체성 위기와 함께 지배구조 개선 논의에 직면해 있다. 공영방송의 위기 원인을 분석하기 위해 공영방송 종사자와 미디어 관련 전문가의 인식을 바탕으로, 공영방송의 거버넌스 구성요인에 대해 유형화를 시도하였다. 연구 결과는 다음과 같이 요약된다. 첫째, 공영방송 거버넌스는 시장 영향력, 정치적 영향, 전문직주의, 공영방송 제도보장 등 4개 요인으로 유형화되었다. 둘째, 공영방송 거버넌스 요인 중 정치적 영향만이 공영방송의 위기 인식에 유의적인 영향을 미치는 것으로 분석되었다. 셋째, KBS이사회를 구성하는 방식과 인원 비율이 정치적 영향 요인에 유의적인 영향을 미치는 것으로 분석되었다. 이러한 연구결과는 한국 공영방송이 정당성과 정체성 확보를 위해 정치적 영향으로부터 떨어진 공영방송 지배구조 개선이 필요함을 확인해 준다.

Keywords

References

  1. J. W. Rhee, "The Public, the political, and the Unnatural Crisis Discourses of Public Service Broadcast" Korean Journal of Broadcasting and Telecommunication Studies, Vol. 23, No. 2, pp. 486-504, June 2009
  2. J. B. Bang, "Public Service Broadcasting Regulatory institutionalization plan", Korea Communications Commission 02, pp 186, 2008
  3. H. C. Kang, "Public Service Broadcasting Reinvention", Nanam Publishing, pp 74 , 2012
  4. T. Syvertsen. Challenges to Public Television in the era of convergence and commercialization, Television & New media, Vol. 4 No 2, pp 156-158, 2003
  5. J. Galtung., 'State, Capital, and the Civil Society ; The Problem of Communication', pp 3-21, 1999
  6. H. J. Cho, Identity of Korean Public Service Broadcasting, Culture Look Media Series 002, pp 20-33, 2014
  7. R. G. Picard, The Changing Nature of Political Case-Making for Public Service Broadcasters, Regaining the Initiative for Public Service Media RIPE@2011, Nodicom, pp 25-41, 2012
  8. A. Cohler, Montesquieu. The Sprit of the Laws, Cambridge University Press, 1989
  9. D. Mcquail, Media Accountability and freedom of Publication, New York; Oxford University Press, 2003
  10. J. Bardoel, Media meet the Citizen, European Journal of Communication 19(2), Sage Publications, pp 166-188, 2004
  11. J. W. Rhee, H. J. Cho, A comparatives Systematic Approach to Media System: The Korean Case, Communication Theory, Korean Society for Journalism and Communication Studies, pp 102-103, 2010
  12. T. Syvertsen, The Many uses of public service concept, Nordicom Review, 20(2), 5-12, 1999
  13. C. J. Hamlink, K. Nordenstreng, Towards Democtric Media Goveranace, Media between Culture and Commerce, Vol 4, pp 225-226, 2007
  14. M. Puppis, Media Governance, A new concept for the analysis of media policy and regulation, Communication Culture and Critique 3, pp 134-149, 2010 https://doi.org/10.1111/j.1753-9137.2010.01063.x
  15. O. Jarren, P. Donges, Swiss Public Broadcasting in the network: Possibilities to secure and bind SRG to society, Series Discussion Point: Vol 41, pp 60-65, 2001
  16. A. Brown, Economics, Public Service Broadcasting, and Social Values, The Journal of Media Economics, Vol 9(1), pp 3-15, 1996 https://doi.org/10.1207/s15327736me0901_2
  17. H. Moe, Defining public service beyond broadcasting : the legitimacy of different approaches, International Journal of Culture Policy Vol. 17, No 1, pp 52-56, 2011 https://doi.org/10.1080/10286630903049912
  18. S. W. Lee, C. W. Kim, Public Interest and Competition : An Economy Analysis of the Public' Interest in the Era of Convergence, Journal of Cybercommunication Academic Society 17, Cybercommunication Academic Society, pp 3, 2006
  19. M. Ploch, Public Service Media Governance abd Its independence in Poland, RIPE @ 2016, pp 3, 2016
  20. H. C. Kang, Public Service Broadcasting Theory, Nanam Publishing 1059, 2004
  21. D. Hallin, P. Mancini, Comparing Media System, Cambridge University Press, 2004
  22. H. Moe, Governing Public Service Broadcasting : Public Value Test in Different National Contexts, Communication Culture & Critique, pp 207-216, 2012
  23. H. J. Cho, Identity of Korean Public Service Broadcasting, Culture Loo Media Series 002, pp 21 - 481, 2014
  24. C. K. Lee, Institutionalization Democratic Governance of Public Service Broadcasters that embodies the Doctrine of Popular Sovereignty, Journal of Economics & Cultures, 7(1), pp 166, 2009
  25. J. W. Rhee, H. J. Cho, A comparatives Systematic Approach to Media System: The Korean Case, Communication Theory, Korean Society for Journalism and Communication Studies, pp 120 - 121, 2010