• Journal of Digital Contents Society
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• v.18 no.5
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• pp.839-847
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• 2017

Korean public service broadcasting(PSB) is facing identity crisis and debate on improving PSB governance. In order to analyze the causes of the crisis of PSB, We attempted to typify the constituent factors of governance of PSB based on the perception of public service broadcasting employees and media professionals. The results of the study are summarizes as follows. First, PSB' governance is typified by four factors such as market influence, political influence, professionalism, and guarantee of PSB system. Secondly, it is analyzed that only political influence among PSB governance factors has a significant effect on the perception of crisis of PSB. Thirdly, it is analyzed that the way of constituting the KBS board and the ratio of personnel have a meaningful influence on 'political influence'. The results of this study confirm that Korean PSB needs to improve the governance structure of PSB away from political influence in order to secure the legitimacy and identity.

• Informatization Policy
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• v.29 no.4
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• pp.3-25
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• 2022

The governance structure of public broadcasters is the hottest topic in domestic media policy. This study examines the flow of discussions by period by synthesizing the research literature on the governance structure of domestic public broadcasting since 2000. As a result, active discussion on the governance structure of public broadcasting was confirmed to have appeared following the conservative governments after 2008, derived from the "crisis theory of public broadcasting." In addition, the discussion was conducted centered on the public values of public broadcasting and direction of system improvement, political independence of public broadcasting, composition of the board of directors, and presidential election system. This study suggested that future discussions on the governance structure of public broadcasting should expand the existing discussion of political independence to encompass the values, responsibilities, and systems of public broadcasting that presuppose citizen participation.

• Journal of Digital Contents Society
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• v.19 no.6
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• pp.1069-1079
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• 2018

Based on the theory of media governance, we analyzed the factors affecting the KBS system and the perception of the improvement of corporate governance, and suggested ways to improve the governance structure. The results of the study are as follows. First, the factors affecting the KBS system are politics, followed by the public broadcasting itself, that is, professionalism. Political factors were found to be the most influential factors in the public broadcasting KBS Institution. Second, the KBS governance structure, like the BBC, preferred a political independent model, while the board composition and proportions favored a German-style union model involving various stakeholders outside the political circle. Third, the future - oriented KBS governance model requires a change in the civil society (public) sphere that is deviated from the influence of politics and market. In the end, in order for the public broadcasting KBS system to operate stably, the political influence should be reduced, and the role of the government and the market should be controlled by the growth of the public sphere (civil society).