디지털콘텐츠학회 논문지 (Journal of Digital Contents Society)

  • 제18권3호
  • /
  • Pages.593-598
  • /
  • 2017
  • /
  • 1598-2009(pISSN)
  • /
  • 2287-738X(eISSN)
한국디지털콘텐츠학회 (Digital Contents Society)
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지역 축제 만족도 평가와 분석 - 서울대공원 장미원 축제를 기준으로

Evaluation and Analysis of Local Festival Satisfaction - based on the Rose Festival in the Seoul Grand Park

  • 정복희 (중부대학교 대학원 정보과학과) ;
  • 김순곤 (중부대학교 게임소프트웨어학과)
  • Jung, Bok-hee (Department of Game Software Science, Joongbu University) ;
  • Kim, Soon-gohn (Department of Game Software Science, Joongbu University)
  • 투고 : 2017.05.22
  • 심사 : 2017.06.25
  • 발행 : 2017.06.30
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초록

본 논문에서는 2016 서울 장미축제의 방문객들을 대상으로 축제 만족도 평가에 미치는 영향 요인들을 조사하고, 만족도가 높은 요인들을 파악함으로써 향후 축제 만족도를 평가 분석 할 수 있도록 데이터마이닝을 이용하여 만족도를 평가 분석하였다. 지역축제 만족도 평가와 분석을 위하여 축제장을 찾는 방문객들을 대상으로 설문조사를 실시하였고 조사된 데이터를 이용하여 데이터의 적합도를 검증하기 위하여 회귀분석을 실시하였다. 그런 다음 평가 분석을 위하여 데이터마이닝을 이용하였다. 회귀분석 결과 편의시설이 축제 만족도에 가장 많은 영향을 미치는 것으로 파악되었고, 데이터마이닝 분석 결과도 회귀분석과 동일하게 축제 만족도의 최대 중요 항목이 편의시설로 분석되었다.

In this paper, the factors that affect the festival satisfaction level were investigated by using the visitors of the 2016 Seoul Rose Festival as study subjects, and by understanding the factors that have high satisfaction levels, the satisfaction levels were evaluated and analyzed through data mining so as to allow an assessment of future festival satisfaction levels. Surveys were conducted on the visitors of the festival and a regression analysis was performed in order to test the goodness of fit of the collected data. Afterwards, data mining was used to analyze the assessment. As a result of the regression data, amenities were identified as affecting the festival satisfaction levels the most; and the data mining analysis results, as well, showed that the most important category affecting the festival satisfaction level was amenity, similar to the regression analysis.

키워드

참고문헌

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