Browse > Article
http://dx.doi.org/10.9728/dcs.2017.18.3.593

Evaluation and Analysis of Local Festival Satisfaction - based on the Rose Festival in the Seoul Grand Park  

Jung, Bok-hee (Department of Game Software Science, Joongbu University)
Kim, Soon-gohn (Department of Game Software Science, Joongbu University)
Publication Information
Journal of Digital Contents Society / v.18, no.3, 2017 , pp. 593-598 More about this Journal
Abstract
In this paper, the factors that affect the festival satisfaction level were investigated by using the visitors of the 2016 Seoul Rose Festival as study subjects, and by understanding the factors that have high satisfaction levels, the satisfaction levels were evaluated and analyzed through data mining so as to allow an assessment of future festival satisfaction levels. Surveys were conducted on the visitors of the festival and a regression analysis was performed in order to test the goodness of fit of the collected data. Afterwards, data mining was used to analyze the assessment. As a result of the regression data, amenities were identified as affecting the festival satisfaction levels the most; and the data mining analysis results, as well, showed that the most important category affecting the festival satisfaction level was amenity, similar to the regression analysis.
Keywords
Data Mining; Festival Satisfaction; Neural Network; Regression Analysis; Satisfaction Evaluation;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 Choi Inseop, Jung Ganghwan, "The Visitors Market Analysis and the Festival Evaluation over the Changsung Baikyang Autumn Leaves Festival 2001", The Journal of Tourism & Hotel Management, Vol.2 No.3, pp.253-268, 2002.
2 Lee Yong-Ki, Lee Deok-Woo, Lee Choong-Ki, "The Impact of Perceived Festival Environmental Cues on Visitor's Satisfaction and Loyalty: The Case of Suanbo Spa Festival", KCI Vol.27 No.1, pp.85-104, 2003.
3 Lee Yong-Ki, Byeon Jeongu, Go Hoseok, "The Effect of the "2003 Bucheon Luminarie" Festival Image on Visitors' Satisfaction, Revisit Intention, and Recommendation", KCI Vol.14 No.2, pp.1-20, 2005.
4 Park Hochang, "A Study on the Performance and Satisfaction Valuation of Local Festivals in Korea : Gangneung Dano Festival and Haedoji Festival", kangwon univ, 2006.
5 Gong Taesik, "Research on the local festivals visiting motives affecting the Inventory", chung-ang univ, 2012.
6 Kim Chang-Soo, Jeon Dae-Hee, "Comparative Analysis of 2005-2006 MUJU Firefly Festival's Service Quality and Satisfaction", KCI Vol.22 No.2, pp.265-284, 2007.
7 Kim Taeyeon, "Relationship of the Tourist's Motivation and Satisfaction in a Local Festival : Mostly Referring to Wild Flowers Festival of Hambaeksan", kangwon univ, 2009.
8 Choi Gwanghwan, "Study on the measured variable development of critical success factors for Korean local festival", dongguk univ, 2008.
9 Myoung Yujin, "(A) Comparative Study on the importance and satisfaction of Visitors According to the Festival", sejong univ, 2009.
10 C. K. Lee , S.G. kim,, "Festival Serch Factor Analysis for Festival Application Users", The Journal of Digital Contents Society, Vol.16, No.6, pp.883-892, December 2016.   DOI