Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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A Study on the Factors that Determine the Initial Success of Start-Up

스타트업의 초기 성공을 결정하는 요인에 관한 연구

  • Received : 2017.01.13
  • Accepted : 2017.02.25
  • Published : 2017.02.28
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Abstract

The purpose of this study is to find out which factors determine the success of start-up in the initial market and what are the most important determinants. For the empirical analysis, the questionnaire related to the analysis of success factors for start-up success was designed according to the quantitative analysis (AHP technique). First, we selected 8 representative success factors for successful start-up in the initial market. In order to determine the degree of priority among these factors, we surveyed 12 entrepreneurs who are interested in entrepreneurship, universities, research institutes, and public officials. As a result of the empirical analysis, 51% of the funds in the tier 1 were ranked as the top priority to determine success factors. Followed by research and development (32.5%), management (8.7%) and marketing (7.8%). In particular, when each of the four items is calculated as 100 according to the result of the tier 1, and the tier 2 is converted, the foreign investment is analyzed as 43.7%. It was followed by 15.14% of R & D facilities, 14.07% of ideas, 8.7% of managerial ability, 7.29% of domestic investment, 5.85% of buyer feedback, 3.3% of development strategy and 1.95% of marketing strategy. Among the eight success factors, overseas investment items showed the closest preference to half, and it was the most important variable that determines the success or failure of market entry. The implication of this study is that many start-ups in Korea expect to receive investment and support from overseas accelerators. This means that overseas investment itself has been recognized as a start-up that makes services and products that can be used in the global market. A high preference for attracting foreign investment is due to the fact that the amount of investment is larger than that of Korea and that it can flexibly cope with the pressure on the performance compared to domestic investors. In this study, it was meaningful that we could confirm this fact through questionnaires of start-up experts. In future research, we need to find a viable alternative through studying how to provide start-up to foreign direct investment at the national level.

본 연구는 스타트업의 초기 시장진출 성공을 좌우하는 변수가 어떤 것이고, 그 중에서 가장 중요한 결정요인은 무엇인지 알아보는데 목적이 있다. 실증 분석을 위해 스타트업 성공을 위한 성공요소 분석과 관련한 설문을 계층화분석(AHP기법)에 맞추어 설계하였다. 스타트업의 초기 시장진출 성공을 위한 대표적인 성공요소를 8가지로 선별하고 이들 요소 중에 우선 순위도를 결정하기 위해 한 달간 창업에 직접 혹은 간접적으로 경험이 있는 기업과 대학, 연구소, 공공기관 관계자 12명을 대상으로 집단을 모집해 조사하였다. 실증 분석 결과 계층 1에서는 51%의 선호도를 나타난 자금이 성공요인을 결정하는 가장 우선순위로 꼽혔다. 뒤를 이어 연구개발(32.5%), 경영관리(8.7%), 마케팅(7.8%)으로 조사됐다. 특히 계층 1의 결과에 따라 4개 항목의 각각을 100으로 계산하여 계층 2를 환산하였을 때, 해외투자가 43.7%로 스타트업 초기 시장진출 성패를 결정하는 가장 중요한 요인으로 분석되었다. 이어 R&D 시설 기반15.14%, 아이디어 14.07%, 경영자 능력 8.7%, 국내투자 7.29%, 구매자 피드백 5.85%, 개발전략 3.3%, 마케팅전략 1.95% 순이었다. 본 연구의 시사점은 국내 스타트업들 상당수는 해외 액셀러레이터들로부터 투자와 지원을 받길 기대한다는 것이다. 해외투자 유치는 글로벌 시장에서 통할 수 있는 서비스와 제품을 만들고 있는 스타트업으로 인정받았다는 것을 의미하기 때문이다. 해외로부터 투자유치에 대한 선호도가 높은 것은 국내보다 투자금액의 규모도 크고, 성과에 대한 압박의 측면에서도 국내의 투자자에 비하여 유연하게 대처할 수 있는 장점 덕분이다. 이번 연구에서 스타트업 전문가들의 설문을 통해 이 같은 사실을 확인할 수 있었다는데 큰 의미가 있다.

Keywords

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