Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

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A Study on Influence Factors of Mobile Healthcare Service Using Structural Equation Modeling

구조방정식을 이용한 모바일 헬스케어 서비스에 대한 사용의도 영향요인 연구

  • Lee, OK-Hee (Department of Health Manegement & Education, Kyung Dong University) ;
  • Ham, Seung-Woo (Department of Medical Record, Korea Institute of Radiological & Medical Sciences)
  • 이옥희 (경동대학교 보건관리학과) ;
  • 함승우 (한국원자력의학원 의무기록과)
  • Received : 2017.02.14
  • Accepted : 2017.03.10
  • Published : 2017.03.31
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Abstract

The purpose of this study is to investigate the factors influencing the intention to use mobile healthcare services based on smartphones. Data collection was conducted from March 10, 2014 to April 8, 2005. The collected data were analyzed by SPSS WIN 23.0 and AMOS 18.0 using Path analysis and Structural equation modeling analysis. The results showed that service quality and innovativeness, which are external variables, had a statistically significant effect on perceived usefulness, and these two factors had a positive effect on the intention to use mobile healthcare services. Usefulness also has a significant effect on perceived usefulness, and content characteristics and cost rationality have a significant effect on usability. The usefulness of the service also directly affects the intention to use mobile health care services, and various factors affect their effective use. In response to the recent rise in medical expenses, mobile healthcare using smartphones has emerged and there is a need to develop awareness of the various attempts by companies to develop such apps. The government should also make effort to improve accessibility to healthcare services by introducing suitable policies. It is expected that future studies will be continuously conducted to confirm the development of differentiated services for mobile healthcare subjects and their intention to use them.

본 연구는 스마트폰을 사용하는 일반인을 대상으로 구조방정식을 이용한 모바일 헬스케어서비스의 특성에 따른 사용의도 요인을 파악하기 위해 시도되었다. 자료수집은 2014년 03월 10부터 04월 08일까지 500명 대상으로 이루어 졌으며, 수집된 자료는 SPSS WIN 23.0과 AMOS 18.0 이용하여 Path analysis, Structural equation modeling analysis로 분석하였다. 연구결과 외부변수에 해당되는 서비스 품질, 혁신성은 지각된 유용성에 통계적으로 유의한 영향을 미쳤으며, 이 두 요인은 모바일헬스케어서비스 사용의도에 긍정적인 영향을 미친 것으로 나타났다. 이용편의성 또한 지각된 유용성에 유의한 영향을 미치고 있고 또한 콘텐츠 특성과 비용합리성은 이용 편의성에 유의한 영향을 미쳤다. 유용성 또한 사용의도에 직접적인영향을 미침으로 다양한 요인이 모바일헬스케어서비스의 사용에 영향을 주는 것을 알 수 있었다. 최근 증가하고 있는 의료비 상승의 대안으로 스마트폰을 이용한 모바일헬스케어에 대한 인식의 확산과 앱을 개발하는 업체의 다양한 시도가 있어야 하며, 정부는 건강보험의 적용 등 건강관리서비스에 대한 접근성 향상을 위한 정책적 노력이 필요하다. 또한 향후 모바일 헬스케어 대상에 대한 차별적인 서비스 개발과 이에 대한 사용의도를 확인하는 후속적인 연구가 지속적으로 이루어지기를 기대한다.

Keywords

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