서비스연구 (Journal of Service Research and Studies)

  • 제7권1호
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  • Pages.83-96
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  • 2017
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  • 2234-2850(pISSN)
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  • 2466-1813(eISSN)
서비스사이언스학회 (The Society of service Science)
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서비스 연구 프레임워크 관점에서의 향후 연구과제

A Future Study Agenda Applying Service Research Framework

  • 투고 : 2017.01.31
  • 심사 : 2017.03.20
  • 발행 : 2017.03.31
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초록

서비스학은 현대 경제에서 그 중요성이 강조되는 가운데, 서비스 연구의 가치와 필요성은 점점 높아지고 있다. 그동안 다양한 관점에서 연구되어 온 서비스연구를 하나의 프레임워크로 통합하여 서비스연구 프레임워크가 제안된 이후 서비스연구의 방향성이 정립되어 연구의 성장기반이 마련되었다. 그러나 제4차 산업혁명시대의 도래 등 현대경제사회 환경은 크게 변화하고 있으며, 서비스에 대한 심화된 체계적인 연구 강화가 더욱 필요하게 되었다. 이에 본 연구는 기존 프레임워크상의 서비스학 연구 분야를 세부적으로 분석하여, 구체적으로 서비스학이 '무엇을' 연구하여 서비스학의 지평을 넓혀갈 수 있을지를 제시하였다. 서비스학의 본질적 관점에서 모형의 개발에 관한 연구, 연구 주제의 편협성을 탈피하기 위한 서비스 혁신, 서비타이제이션, 서비스 인퓨션, 서비스 솔루션, 서비스 디자인 레버리지 등의 영역에 대한 개괄적인 접근도 중요할 것이다. 또한 미래 서비스 발전의 근간을 형성하는 데 기여할 수 있는 서비스 테크놀러지의 활용에 관한 서비스학적 연구 및 비즈니스 모델의 개발이나 혁신적인 기업의 새로운 가치 창출에 이용하는 방안 등으로 연구주제로 확대할 필요가 있다. 이러한 연구 결과를 통해 서비스학 연구의 심화와 확장에 기여할 수 있을 것이다.

The importance of service science is emphasized in the modern economy, and the value and necessity of service research still increasing. Since the service research framework was proposed, it has been studied from various perspectives and incorporated into one framework--service research. The direction of service research has been established and a new baseline of research has been established. However, the modern economic and social environment could be described as a new era, the Fourth Industrial Revolution has changed drastically. More and more systematic research on services has become necessary. Therefore, this study analyzed the field of service research in the existing framework. The study suggested how service research could broaden the horizon of service research by studying the 'what'. To do this, we analyzed recent service research trends by themes. We also identified the shortcomings of previous studies about service, and suggested directions and research themes for future research. Based on this study we developed a general approach to the creation of new models from the viewpoint of service science. The authors were also able to develop a general approach to areas such as service innovation, service inference, service solution, and service design leverage. In addition, it is necessary to extend service research and business model to the utilization of service technology. This approach could contribute to forming the basis of future service development, and to utilize social media to create new value of innovative company. The results of this study could contribute to deepening and expanding service research.

키워드

참고문헌

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