Journal of Korea Game Society (한국게임학회 논문지)

Korea Game Society (한국게임학회)
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Analysis on the Popularity and Storytelling of Pokomon GO

<포켓몬GO>의 인기요인과 스토리텔링 분석

  • Lee, Jae Hong (Major in Creative Writing, school of Creative Arts, Soongsil University)
  • Received : 2016.08.29
  • Accepted : 2016.10.14
  • Published : 2016.10.20
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Abstract

$Pok{\acute{e}}mon$ Go is an augmented reality (AR) game developed jointly by Niantic and Nintendo. It's a new type of augmented reality role-playing game (RPG) where AR elements like location information, visual recognition technology and GPS navigation technology are integrated with the intellectual property of the popular $Pok{\acute{e}}mon$ anime. The global success of $Pok{\acute{e}}mon$ Go can be attributed to the innovative incorporation of AR technologies into the game but also to the utilization of the Pokemon story which had been developed for 20 years. In summary, Pokemon Go is the fruitful result of a successful storytelling that combines the humanistic imagination of a popular, cultural archetype and the engineering imagination of AR game technologies.

<포켓몬GO>는 나이언틱랩스와 닌텐도가 협력하여 만든 증강현실게임이다. 이 게임은 위치 정보, 스마트폰의 영상인식 기술, GPS의 위치 추적 기술 등이 응용되는 증강현실기술과 <포켓몬스터>라는 걸출한 IP가 융합되어 만들어진 새로운 형태의 AR형 RPG다. <포켓몬GO>가 세계적으로 주목 받고 있는 성공요인은 AR기술과의 융합에 있지만, 그보다 더 중요한 것은 20년 동안 스토리를 성장시켜 온 <포켓몬스터>의 활용에 있다는 사실을 확인하였다. 따라서 <포켓몬GO>의 인기요인은 전통문화원형을 활용한 인문학적 상상력과 AR게임기술의 공학적 상상력이 어우러지는 융합콘텐츠의 성공적인 스토리텔링의 결과라는 사실을 인식할 수 있었다.

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