• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.5
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• pp.129-143
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• 2020

Recently, Start-ups has been emphasized as part of a career-breaking women returning to society policy. To this Policy, the relationship between the planned happenstance skills and the entrepreneurial intentions of a career-breaking woman was investigated, and the successful role model as an individual environmental factor and the moderating effect of social support forces was verified. The results of the survey analysis of 139 women who have experienced career cut-offs in the metropolitan area and Dae-gu and Gyeong-buk are as follows; First, the planned happenstance skills of career-breaking women affect a positive effect on the entrepreneurial intentions. Second, it was found that the moderating effect of the successful role model does not appear in the relationship between the planned happenstance skills of a career-breaking woman and the entrepreneurial intentions. Third, it was found that there was no moderating effect of the social support forces in the relationship between the planned happenstance skills and the entrepreneurial intentions of a career-breaking woman. Last, It was found that the entrepreneurial intentions, which is a personal psychological characteristic for career-breaking women is more directly affected than personal environments. In order to increase career-breaking women's the entrepreneurial intentions, it is necessary to develop psychological skill-building programs which can enhance the accessibility of start-ups and raise the perception of Start-ups. In addition, it is necessary to continuously expand exposure opportunities such as role models and success stories which succeeded in starting a business after a career break and to expand social support forces that can help with courage, advice, and change management to discover opportunities of start-ups.

• Korean Business Review
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• v.17 no.2
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• pp.89-110
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• 2004

This study examined individual characteristic factors and environmental factors as determinants of entrepreneurial intentions. As for individual characteristic factors, individuals' career orientations and entrepreneurial self-efficacy were examined. As for environmental factors, social supports and successful role models, classified as personal environmental factors, were examined, and social perceptions for entrepreneurs, classified as social environmental factors were also examined. Data were collected from undergraduates of business department, and graduates of the same department. The samples of 208 and 81 for each group were used for final analysis. Results showed that as a whole, career orientations affected entrepreneurial intentions. Specifically, entrepreneurial orientations had positive effects, and security orientations had marginally negative effects on entrepreneurial intentions, while, unexpectedly, autonomy orientations had no significant effects. Entrepreneurial self-efficacy had the strongest positive effects on entrepreneurial intentions. Social supports and successful role models, which were not identified as distinct variables by the respondents, were integrated as a new variable of 'network environments' for analysis in this study. Network environments positively affected on entrepreneurial intentions. Social perceptions for entrepreneurs, however, did not affect on entrepreneurial intentions. Based on the results of career orientations, self-efficacy, and network environment, the implications for activating entrepreneurship were discussed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.4
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• pp.17-25
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• 2016

This research paper aims to provide valuable data to the policy makers in establishing business activation plan through improving university students'entrepreneurial intention by carrying out international comparison research regarding the social environmental factors that influences entrepreneurial intention. There have been multiple researches on personal traits that affect entrepreneurial intention in the past, but this paper examines the social environmental factors that impact entrepreneurial intention. The result of this study is as follows. First, university's assistive activity for entrepreneurship, successful entrepreneurial role model, and business market scale has positive effect on entrepreneurial intention, while government assistive policies for entrepreneurship has no direct effect on entrepreneurial intention. Second, there were some differences of entrepreneurial intention in demographic characteristics. The mean of entrepreneurial intention was highest in Chinese students. Students who have ever started their own business were highest in total mean comparison of entrepreneurial intention. Also entrepreneurial intention mean was higher in men generally. Beside, discussion is made on the implication of the study, the limitations of the study, and some directions for future studies.

• Korea Trade Review
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• v.47 no.4
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• pp.103-124
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• 2022

For venturing into international markets, small and medium enterprises (SMEs) have not only emphasized internal resources but entrepreneurial orientation has also become the need of the day due to its significant role in increasing firm's competitive capabilities. Although research indicates that the competitive strategies can significantly impact export performance, minor attention is given to the relationship between entrepreneurial orientation, business competitive strategy and export performance of small and medium enterprises (SMEs). This study scrutinizes the effect of each dimension of entrepreneurial orientation (i.e., innovativeness, risk-taking, and proactiveness) and each of generic competitive strategies (i.e., cost leadership and differentiation) on the export performance of Chinese SMEs. And we investigated the moderating effect of entrepreneurial orientation on the relationship between the competitive strategies and export performance. We surveyed 217 Chinese SMEs through a structured questionnaire. For the data analysis and hypotheses testing, we used AMOS. 27. The findings display that differentiation and cost leadership strategies significantly improve export performance. The innovativeness, risk-taking and proactiveness also spur Chinese SME's export performance. Further we find that adding entrepreneurial orientation significantly improves our model of the relationship between the competitive strategies and export performance. Thus, our study extends the entrepreneurial orientation literature and provides interesting new insights into how entrepreneurial orientation helps firms create more successful export operations.

• Journal of Digital Convergence
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• v.19 no.8
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• pp.21-32
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• 2021

The government is focusing its attention and support on start-ups. Nevertheless, there is anxiety and fear about starting a business at the base of public awareness. Experienced as a way to overcome fear and difficulty. Few prior studies have been done on experience factors as ones influencing entrepreneurial intention. In this study, I studied whether the experience of successful entrepreneurship through cultural indirect experience affect the resolution of fear about establishing a business. Among the influencing factors on the entrepreneurial intention, business motivation, social support and awareness of entrepreneur were selected as independent variables. In addition, by applying the cultivation theory, the drama role models were set as a controlling variable. For empirical analysis, a survey was conducted targeting 399 ordinary persons. The hypothesis was tested through regression analysis using the SPSS 23 statistical package. The moderating effect was analyzed using Process Macro 3.5. Self-fulfillment, livelihood, economic motivation, social support, and awareness of entrepreneur are sub-factors of business motivation, And all of these had a positive significant effect on entrepreneurial intention. Among the significant variables, self-fulfillment was found to have the greatest effect. On the other hand, as a result of analyzing the moderating effect of the drama role model, it was found play a role in controlling between self-fulfillment and entrepreneurial intention, between livelihood and entrepreneurial intention, and between awareness of entrepreneur and entrepreneurial intention. Based on these research results, academic and practical implications were presented.

• Korean Journal of Human Ecology
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• v.22 no.4
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• pp.619-635
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• 2013

The purpose of the study was to qualitatively analyze how entrepreneurs would succeed in business from the consumer perspective of entrepreneurial. In particularly, this study understood what has made the entrepreneurs do their own business, learning contextual and mediating conditions. In order to achieve the research goals, the study conducted in-depth interviews to a total of 11 entrepreneurs and based on data from the interviews, carried out a grounded theory analysis. According to the results, the successful entrepreneurship process paradigm model from the consumer perspective of entrepreneurial was observed with some central phenomenon, 'change of course', via casual circumstances as 'self-realization' and 'material value realization.' For the contextual conditions, there found 'anxiety for survival', 'organic motive', 'confidence in a market' and 'relational role element' as well. The interaction strategies consisted of 'internal capability improvement', 'internal and external activity directivity growth' and 'marketability judgement ability.' The mediating conditions were observed to be 'strategic cognition improvement' and 'growing of desire to succeed'. The analysis results reported that there were two different aspects as 'increase of stable dailiness' and 'productivity enlargement'. In terms of the core category, it was 'securing of stable dailiness and competitiveness in the market as well by developing characteristics and abilities of an individual for the life value realization.' Those results confirmed that once pleasure and satisfaction in daily life increase, the confidence of the entrepreneurs improves too, which would encourage them to continue the business.

• The Korean Journal of Franchise Management
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• v.12 no.1
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• pp.35-44
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• 2021

Purpose: This study examines the opportunism moderating effect by the startup experience in the relationship between franchisor and franchisees. In the case of a franchise system that has a continuous relational exchange transaction, relationship management is a very important activity because the relationship management between franchisor and franchisees improves the quality of the relationship. Nevertheless, there is insufficient of research on opportunism, which is a negative factor in managing the relationship between franchisor and franchisees in continuous relationship. Research design, data and methodology: This study, we explore the cause of opportunism based on transaction cost theory through prior research and establish a research model based by goal incongruity, uncertainty, information asymmetry, transaction specific assets, the relevance to determinant of opportunism and the startup experienced which is a moderating variable. To verify several hypotheses, the data were collected from 300 out of 1,760 domestic franchisees and analyzed using multiple regression analysis with SPSS program. Results: The findings are as follows. Goal incongruity did not affect opportunism. Opportunism increased as uncertainty increased, and as information asymmetry increased, opportunism increased. An opportunism decreased as transaction specific assets increased. Moreover, the findings show that startup experience only plays a moderating role in the relationship between information asymmetry and opportunism. Therefore, 4 out of 8 hypotheses were supported. Conclusions: The findings show that uncertainty, information asymmetry, and transaction specific assets are the determinants of opportunism. In addition, the results of the analysis of the moderating role of startup experience show that the less entrepreneurial experience, the greater the influence of information asymmetry on opportunism. Our findings mean that maintaining a successful relationship between franchisors and franchisees is possible when franchisors provide knowledge sharing, goal sharing, environmental sharing, and management information sharing to franchisees. In addition, the findings of this study shows that the contract content and management should be changed according to the entrepreneurial experience. In other words, the franchisors must share and integrate the accumulated franchisees' and franchisors' experience with the franchisees to create a synergy that can lead to successful bilateral relationship maintenance, which in turn reduces opportunism.

• The Journal of Information Systems
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• v.28 no.2
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• pp.109-127
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• 2019

Purpose South Korea and China have a long and deep relationship from ancient times to the present. There are many exchanges between economic and educational or other aspects. It will be interesting to compare the perceptions of preliminary entrepreneurs in South Korea and China. Design/methodology/approach This study attempts to analyze the intentions of Korean and Chinese entrepreneurs, and to find the differences between Korean and Chinese entrepreneurs. The research model of this study is composed of internal and external affecting variables, and one dependent variable as the intention of entrepreneurs. A structured questionnaire was distributed to college students and graduate students in South Korea and in China. Data have been analyzed using a Lisrel 8.80 software. Findings The results of this study indicate that all variables except for successful role model have a positive influence on entrepreneurial intentions. The nationality partially mediates the causal relationship between independent variables and dependent variable. Some discussion and implications are suggested.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.3
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• pp.113-124
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• 2013

The government strives to create venture ecosystem for realizing creative economy, at the same time, the Mistry of Education is spending huge resources and efforts to spread entrepreneurship education to universities in Korea. Since entrepreneurship education gives motivation to individuals and creates market innovation and these connect to the growth of national economy through increased efficiency, entrepreneurship education is becoming increasingly more important for realizing creative economy. Based on the importance, entrepreneurship education in the universities is now spreading rapidly. However, college students' entrepreneurial intention has still not been improved comparing to spreading entrepreneurship education. To overcome the poor improvement, entrepreneurship education needs to be driven more systematic direction through the study on the effect of students' motivation and environment. In this study, entrepreneurship as a part of careers perspectives, is analyzed on students' career reasons with entrepreneurial intention. For this study, 918 surveys was collected from 7 universities having entrepreneurship courses in Seoul and Gyeonggi regions in 2012 and analyzed 858 surveys in order to prove the hypothesis. The results disclosed the relationship between students' career reasons and entrepreneurial self-efficacy and intention. Motivation factors of self-realization, innovation and role model have positive effect on entrepreneurial self-efficacy following by increased entrepreneurial intention, unlike the common notion financial success and independence factors are not significant with entrepreneurial intention of students. Based on these results having meaningful implication to Korea entrepreneurship education, this study is expected to have contribution to the successful promoting the creative economy realization of our government.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.5
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• pp.165-174
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• 2016

Recently, global economic recession has a significant influence on promoting launch of start-ups around the world. As is often the case, powerful and bright entrepreneurship is required so that the start-ups may be successful in their target markets. Despite the fact that numerous studies about impact of the entrepreneurship on start-ups exist in literature, there is no study attempting to recognize importance of social learning about entrepreneurship on individual creativity of those who have intentions to become entrepreneurs of start-ups. In this sense, this study proposes a new research model in which social learning about entrepreneurship is assumed to have an influence on individual creativity of start-ups candidates. For the sake of proving the proposed research model more rigorously, we include those constructs such as para-social interaction, imitation of role model, and internal motivation. We garnered 89 valid questionnaires from college students who were invited to the experiments designed for this study. Results proved that para-social interaction and imitation of role model affect internal motivation significantly, which in turn affects individual creativity positively. These results also provide theoretical directions revealing the embedding process of entrepreneurial capital among society.