Journal of Service Research and Studies (서비스연구)

The Society of service Science (서비스사이언스학회)
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New Business Success using Strategic Innovation Strategy: Marine Engine Business and HEMAPT System of the Hyundai Heavy Industries Co.

신규사업성공과 전략적 기술혁신전략: 현대중공업의 엔진사업진출과 HEMAPT시스템 개발

  • Kim, Wha Young (The Industry-Academy Cooperation Group, Kookmin University)
  • 김화영 (국민대학교 산학협력단)
  • Received : 2016.03.10
  • Accepted : 2016.04.12
  • Published : 2016.04.30
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Abstract

Firms should seek greater profits and corporate growth through new businesses. New businesses contribute realizing creative economy that creates good jobs, and expanding the company by securing new markets and creating new profits and growth. However, new business is risky management decision-making to have a high failure rate because it involves the adaptation of new business environment and the burden of new investments, including the uncertainty of success in business. Therefore, innovation strategies play important roles for the new business entry, using product innovation, process innovation, business model innovation, disruptive innovation, and strategic innovation, etc. and company will get huge economic results by pushing them into successful business. It is essential that innovation strategy and IT development strategy along with business strategy of a firm are linked, and their strategic alignment is considered to be a critical success factor for new business success. Hyundai Heavy Industries(HHI) pursued marine engine business for the development of precision machinery industry and shipbuilding industry of Korea, and the company recognized the importance of new business strategy, innovation strategy, and IT strategy inter-linked, and pushed strategic alignment boldly. As a result, HHI won the competition in European and Japanese engine manufacturers and climbed into the world's largest engine manufacturer. This study suggests investigating and analyzing a case that HHI succeeded in marine engine business expansion using strategic innovation strategy as a way of the introduction of CNC machine tools and the development of HEMAPT system.

기업은 신규사업진출을 통해 이윤확대와 기업성장을 도모한다. 기업의 신규사업진출은 신시장 확보, 새로운 이익창출로 기업발전과 좋은 일자리를 창출하는 창조경제실현에 기여한다. 그러나 신규사업진출은 새로운 기업 환경에의 적응, 신규투자의 부담, 사업성공의 불확실성 등을 수반하기 때문에 신규사업진출은 실패율이 매우 높은 위험한 의사결정이다. 따라서 신규사업진출을 위해서는 제품혁신, 프로세스 혁신, 비즈니스 모델 혁신, 파괴적 혁신, 전략적 혁신 등의 혁신 전략이 중요하며, 이를 성공적으로 추진함으로써 기업은 엄청난 경제적 성과를 얻게 된다. 특히 기업이 추구하는 신규사업과 아울러 기술혁신전략, IT개발은 모두 중요하며, 이들 간의 연계방안은 신규사업성공에 주요 요인으로 간주된다. 현대중공업은 국내 조선산업 및 정밀기계공업의 발전을 위해서 선박용 대형엔진사업을 추진하면서 신규사업 진출전략과 기술혁신전략 및 IT전략 간 연계의 중요성을 인식하고 이를 과감히 추구했다. 이 결과로 현대중공업은 유럽 및 일본의 엔진제작회사들과의 경쟁에서 이들을 넘어 세계 최대의 엔진제작회사로 올라섰다. 이 과정에서 현대중공업은 엔진사업진출의 성공을 위해 전략적 기술혁신전략을 추구했다. 본 연구는 이 전략의 핵심적인 내용으로서, 첨단 장비인 CNC공작기계의 도입과 장비운용에 필수적인 HEMAPT시스템의 개발을 추진해 국내 최초로 구축함으로써, 이를 기반으로 신사업진출에 성공한 사례를 조사, 분석해서 사업의 성공요인과 시사점을 제시한다.

Keywords

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