Journal of the Architectural Institute of Korea Planning & Design (대한건축학회논문집:계획계)

Architectural Institute of Korea (대한건축학회)
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A Study on Evaluation for Attributes of the Environmental Characteristics in Urban Entertainment Center using IPA Method

복합상업시설의 환경특성 요인 평가에 관한 연구

  • An, Eun-Hee (Department of Architecture, Gyeongnam National University of Science and Technology)
  • 안은희 (경남과학기술대학교 건축학과)
  • Received : 2015.11.05
  • Accepted : 2016.02.11
  • Published : 2016.02.29
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Abstract

This study aims to evaluate the attributes of environmental characteristics which provide the visitors with pleasant sensory stimulations so that select optional store in many urban entertainment center. The survey research was carried out to examine the visitors' perceived satisfaction and importance about the environmental characteristics. The respondents were male and females with ages ranging from the 10's to the 60's, visited 4 UECs in Seoul. The respondents were divided into three groups - neighborhood shopper, regional shopper, long-distance shopper - according to the distance from residence area to UEC. The result are as follows : (1) store selection variables for urban entertainment center were reclassified as 9 non-physical environment factors and 15 physical environment factors. (2) The store selection factors were divided into four realms by IPA analysis: the major design realm(1st quadrant), the intensive design realm(2nd quadrant), the tactical design realm(3rd quadrant), and sufficient design realm(4th quadrant). (3) Directly affective factors to the visitors' importance-satisfaction such as product quality, density, ease of approach to destination, ease of wayfinding, parking space, proximity, lounge space were settled on the major and intensive design realms. (4) Physical environment factors such as green space, amenity, ease of horizontal circulation use, ease of vertical circulation use were also settled on the tactical design realms.

Keywords

References

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