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The Impact of Students' Educational Environment on Educational Satisfaction, and Recommendation - Focused on Students Major in Cooking and Baking -

조리·제과제빵 대학생들의 교육환경이 교육만족도와 추천의도에 미치는 영향 - 전공 파트타임 경험의 조절효과 -

  • Kang, Kyoung-Ku (Food Service Management, Kyungnam College of Information & Technology)
  • 강경구 (경남정보대학교 호텔외식조리계열)
  • Received : 2016.11.21
  • Accepted : 2016.12.23
  • Published : 2016.12.31

Abstract

The purpose of this study was to investigate the effect of educational environment on job on the educational satisfaction and recommendation toward the educational service among the students who are major in cooking and confectionery bakery in Busan area. In addition, current student conducted to perform the moderating effect of part-time condition. In order to achieve the purpose of current study total 299 students of 2-year college students were employed and it was educational statistically analysed using SPSS 20.0 program. Three-step hierarchical regression analysis was employed to check whether the major part-time job experience had a moderating impact or not. The results showed that there was a positive correlation between the educational environment and educational satisfaction, and the adjustment effect was partially adopted in the educational environment. Eurthermore, the part-time condition has positive influence on the relationship between environmental element and educational1 satisfaction, so the moderating effect was verified. These results will be contributed to provide marketing strategy to improve the educational environment service for students as well as related foodservice industry.

본 연구는 부산지역의 조리 제과제빵전공 대학생들의 교육환경이 만족도, 추천의도에 미치는 영향에서 전공 파트타임 경험이 조절효과를 하는지 규명해 대학관계자에서 전공자들의 교육환경에 대한 인식을 이해하고, 유용한 자료를 제공하기 위한 것이다. 조리 제과제빵관련 전공자의 교육환경이 만족도와 추천의도의 연구목적을 달성하기 위하여 부산지역 외식 제과제빵전공 2년제 대학생 299명을 대상으로 SPSS 20.0 통계 프로그램을 이용하여 빈도분석, 요인분석 상관관계분석을 하였다. 또한 전공 파트타임 경험의 조절효과가 있는지의 검정은 3단계 위계적 회귀분석을 실시하였다. 분석결과, 교육환경과 만족도간에는 정의 상관관계가 있었고, 전공 파트타임 경험은 물리적 환경만 p<0.01에서 통계적으로 유의하게 나타나 교육환경에서 부분 채택되었고, 조절효과는 $R^2$값이 0.603에서 0.610으로 0.007 증가하여 교육환경에 전공 파트타임 경험이 만족도를 증가시키는 것으로 분석되어 조절효과가 있는 것으로 알 수 있다. 만족도가 추천의도에 미치는 영향에서 전공 파트타임 경험의 조절효과는 기각되었다.

Keywords

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